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Associated Press
3 days ago
- Business
- Associated Press
45 Years of Sustainability at Frey Vineyards
By Molly Frey, Frey Vineyards Frey Vineyards sits at the heart of Mendocino County in Redwood Valley, tucked into the hills of Northern California. There, the Frey family grows organic grapes in organic vineyards and makes organic wine. Wine Enthusiast awarded Mendocino County the AVA (American Viticultural Area) of the Year award for 2024, in large part due to the sustainable winery practices in this area. Mendocino County is California's greenest AVA, in large part, thanks to the efforts of the Frey family's presence here. In addition to championing Organics and Biodynamics in winemaking, the Frey family has purchased tons of grapes over the years from local wineries, thereby encouraging the growers in the area to go Organic or Biodynamic. What distinguishes Frey from many other businesses is that many of the family members work and live at Frey Vineyards. When Jonathan and Katrina Frey established Frey Vineyards, they were really organic farmers that took an opportunity to pioneer the organic wine movement here in the United States. They weren't businesspeople looking to capitalize on a niche market; they were a family devoted to organic farming and gardening that decided to create the organic category in viticulture and winemaking. Their savvy business sense came out of the necessity of wanting to and needing to promote the category of Organics. Read Molly's engaging article here - ===== Visit 3BL Media to see more multimedia and stories from GreenMoney Journal


Forbes
28-05-2025
- Lifestyle
- Forbes
Wine-Tasting In Alto Adige: A Unique And Still Authentic Corner Of Italy
Farm worker hand-picking organic "Lagrein" grapes, a red wine variety native to South Tyrol, Italy Alto Adige is among Italy's smallest wine-growing regions and is far less known and less touristed than the wine regions of Tuscany, Veneto, or Piedmont. However, the area is becoming increasingly popular among visitors seeking a more relaxed and less crowded setting to discover exceptional wines. Alto Adige, also known as Sudtirol (literally South Tyrol), is in the northern part of Italy that borders Switzerland and Austria. Evidence suggests that wines have been cultivated here for over 2,500 years, making them an integral part of the people and place. Until 1918, this southern area of Tyrol was part of the Austro-Hungarian Empire. Thus, the region's wines, foods and traditions reflect not only Italian influences but also those of its Swiss and Austrian neighbors. Both Italian and German are the official languages, and some 65% of the population is German-speaking. Lake Caldaro, Alto Adige, location of the South Tyrolean Wine Museum The region boasts 4,800 predominantly independent winegrowers whose vineyards collectively cover more than 14,456 acres. Typically family-owned and operated, most wineries are small and collaborate through cooperatives for wine production and marketing. A smaller segment consists of private estate wineries that utilize their own grapes or source them from elsewhere. The diversity of the climate and soils is ideal for growing more than 20 grape varieties, contributing to the wide range of top-quality Alto Adige wines available. Located at the foot of the Alps, the region is blessed with warm Mediterranean air currents while shielded from the wind by the Dolomite Mountains. Many vineyards are cultivated on steep slopes at altitudes ranging from 660 to 3,300 feet, requiring manual labor to tend the vines and hand-pick the grapes. The soil of this relatively small area is rich with about 150 different types of rock that vary from parcel to parcel, adding to the complexity of the wines. Hot summers, mild winters, and the diurnal variation of hot days and cool nights allow for slow grape ripening. Enjoying a white sparkling Alto Adige wine with pasta The Consorzio Alto Adige Wines, established in 2007, is the official group responsible for promoting and ensuring the quality of these regional wines. The Consorzio jump-started an effort begun by winemakers in the 1980s to shift the focus from mass production to improved quality and sustainable viticulture methods. Remarkably, 98 percent of the wines are now produced under the Alto Adige DOC (Denominazione di Origine Controllata) designation. It has also been a driving force behind an ambitious UGA Zoning Project —an initiative that elevates 86 meticulously defined vineyard areas (Unità Geografiche Aggiuntive), to ensure each varietal genuinely represents its terroir. Historically known for its native red grape production (such as Schiava and Lagrein), Alto Adige has also become a leader in producing elegant white wines in recent decades. In terms of whites, the region is best known for its Pinot Grigio and Pinot Bianco but also produces excellent Pinot Nero, one of its signature reds. Due to its multicultural heritage, Alto Adige wines are typically labeled in both Italian and German. For example, Pino Bianco is also called Weissburgunder and Pinot Grigio is called Ruländer or Grauburgunder. Bicycling through a vineyard in Alto Adige, Italy The Dolomite Mountain range (a UNESCO World Heritage site) passes through Alto Adige, making the area a must-visit for hikers and skiers. But it is also a mecca for wine tourists. The Alto Adige Wine Road, one of Italy's oldest wine roads, spans 90 miles. It allows tourists to visit 15 wine villages and 80 member wineries surrounded by breathtaking mountains, scenic valleys and pristine lakes. Along the route, wine enthusiasts can stop for guided cellar tours and tastings of local wines. Each village and winery offers authentic opportunities to mingle with locals and learn about the traditions of the people living and working there. In addition to Italian and German, many locals also speak English. Several examples of wineries on the route: Wellness at Five-Star Adler Lodge, in Soprabolzano, a mountain village on a scenic high plateau over Bolzano Bolzano, the capital of Alto Adige, offers an excellent base for tourists. It has interesting wine bars, wine shops, and numerous nearby wineries. With its charming Old Town, the city offers guests a range of eateries and hotels, from budget-friendly to luxury. In addition, one-of-a-kind local guest houses, hotels, and agriturismi (working farms) offer relaxed overnight accommodations throughout the region. Visits can be timed to coincide with local festivals, such as Vino in Festa in late spring, and other seasonal events. Although Alto Adige is considered a four-season destination, many wine enthusiasts prefer to visit in September or October to witness the grape harvest (wimmen) and the vibrant fall foliage. The Consorzio Alto Adige Wines recently unveiled its newest wine tourism project, the Wine & Bike Alto Adige Collection. This initiative aims to showcase the region's natural beauty as cyclists discover its wines. In partnership with Komoot, an Italian app, visitors can choose from eight different Alto Adige-themed self-guided tours. Wine-tasting in Alto Adige is an immersive experience that couples excellent wines with distinctive fusion cuisine in an unspoiled natural setting.