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Palma Tourism Board to launch campaign

Palma Tourism Board launches campaign to engage residents with tourism, fostering pride and integration of tourism into local culture and community life. PALMA – Palma Tourism Board is set to launch later this year a new campaign aimed at encouraging local residents to take pride in the city's tourism sector and to embrace its offerings as part of Palma's cultural and social fabric. As part of this initiative, residents will be invited to enjoy a range of free activities in spaces traditionally associated with tourism. Proposed activities include concerts, workshops, exhibitions, and gastronomic tastings – events designed to make the tourism sector more accessible and relevant to local people. According to Palma Tourism Board, the central objective is for residents to feel proud of Palma's tourism offer and to perceive it as a valuable part of their own leisure and community life. These experiences aim to encourage locals to rediscover their city through its dynamic tourism infrastructure. The campaign seeks to promote the idea that hotels and related infrastructure form an integral part of Palma's heritage, not only in an economic sense but also as a cornerstone of its cultural and social identity. In the project brief, Palma highlights the need to 'promote further the integration of tourism activity into local life' and to 'strengthen the bond and sense of belonging between residents and their city.' Palma Tourism Board is focused on enhancing public perception of tourism among Palma's residents and fostering a shared sense of ownership in the city's ongoing transformation.