3 days ago
Performance-driven marketing firm Wisoft Solutions launches Indian operations
Wisoft Solutions, a UAE-based digital marketing agency with over a decade of operations in the Gulf region, has announced the expansion of its operations to Bengaluru, India. The move is part of the company's broader vision to create a seamless marketing bridge between businesses operating across the Middle East and the Indian subcontinent.
Founded in Dubai in 2010, Wisoft solutions has grown into a performance-focused agency with clients across real estate, education and healthcare sectors. The company has also established a presence in Saudi Arabia and the United States. With India emerging as a key digital economy, the new Bengaluru hub is expected to enhance its ability to support brands navigating expansion between the GCC and India.
'India is not just a strategic geography for digital consumption — it's increasingly becoming a destination for business expansion and brand building,' said Saji S Nair, CEO and founder of Wisoft Solutions. 'We've worked with many Gulf-based brands seeking traction in Indian markets and vice versa. Bengaluru allows us to be on the ground, closer to evolving consumer behaviours, talent, and innovation.'
Wisoft's move comes at a time when businesses in both regions are investing more heavily in marketing technologies and automation. The company's offerings, which include performance marketing, SEO, digital branding, social engagement strategies, and marketing automation, are positioned to serve organisations looking to optimise visibility and customer acquisition in a cross-border context.
The choice of Bengaluru, India's technology and innovation capital, aligns with the city's growing importance as a hub for startups, multinational firms, and data-driven service industries. Wisoft solutions aims to collaborate with Indian enterprises expanding into GCC markets, particularly in sectors such as education, healthcare, fintech and real estate.
Sangeetha Saji, managing director, noted that the expansion also builds on the existing expertise the company has cultivated across regional markets. 'We understand the nuances of both the GCC and Indian audiences. This dual-market fluency helps us offer targeted strategies that reflect cultural, linguistic and platform-specific preferences.'
The expansion signals an increasing integration between digital economies in the Middle East and India, a trend accelerated by e-commerce growth, cross-border investment and diaspora-driven demand. Wisoft's Bengaluru office is expected to focus on strategy consulting, campaign execution and digital infrastructure services for clients operating across these economic corridors.
As digital-first strategies become a prerequisite for business scalability, Wisoft solutions's expanded footprint aims to meet the rising need for high-performance, localised marketing execution with global scalability.
