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Dubai Fitness Challenge unveils refreshed brand identity; see details
Dubai Fitness Challenge unveils refreshed brand identity; see details

Gulf Business

time2 days ago

  • Health
  • Gulf Business

Dubai Fitness Challenge unveils refreshed brand identity; see details

Images: Supplied Dubai is gearing up for the ninth edition of the The initiative, launched in 2017 by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, aims to transform Dubai into one of the world's most active cities by encouraging residents and visitors to engage in 30 minutes of daily physical activity for 30 days. At a recent gathering, DFC introduced a refreshed brand identity, featuring vibrant colours and dynamic lines that reflect the city's energetic and inclusive spirit. The event also served to thank government entities, schools, corporate partners, fitness establishments, and local communities for their contributions to the challenge's success. Image courtesy: Dubai Media Office 'The success of the Dubai Fitness Challenge would not have been possible without the passion, energy, and commitment of our community,' said Khalfan Belhoul, vice chairman of the Dubai Sports Council and CEO of the Dubai Future Foundation. 'Since its launch in 2017, DFC has grown into a citywide movement embraced by the people of Dubai — transforming the city into a world-class sporting hub.' The Dubai Fitness Challenge (DFC) has unveiled a bold, refreshed brand identity, which celebrates its transformative impact on the city's health and wellbeing. The announcement was made at a special gathering held to thank the government entities, schools, corporate entities,… — Dubai Media Office (@DXBMediaOffice) Motivating residents to prioritise their wellbeing Over the past eight editions, more than 13 million people have participated in DFC, with a 200 per cent increase in participation since its inception. The 2025 edition, coinciding with the UAE's Year of Community, aims to further unite individuals in the pursuit of a healthier lifestyle. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, highlighted DFC's alignment with the Dubai Economic Agenda D33. 'By fostering a healthier, more connected community, DFC advances the D33 Agenda's goal of making our city the best place to visit, live, and work in,' he said. Dubai Fitness Challenge 2025 The 2025 DFC will feature a comprehensive calendar of free and inclusive fitness events, including the new flagship event, Dubai Yoga, a sunset session on November 30 promoting holistic well-being. Returning events include Dubai Ride on November 2, Dubai Stand-Up Paddle on November 8-9, and Dubai Run on November 23. In being, and 14 per cent experiencing greater self-esteem and reduced anxiety.

Scheme helping Bradford children get more physically active
Scheme helping Bradford children get more physically active

BBC News

time7 days ago

  • Health
  • BBC News

Scheme helping Bradford children get more physically active

A programme launched in Bradford to help get children from deprived backgrounds more physically active has made a positive difference, research has shown.A study into children's activity levels was conducted by researchers at Born in Bradford, alongside Bradford Teaching Hospitals NHS Foundation Trust and the University of found that JU:MP, a Sport England-funded scheme introduced five years ago, improved children's total physical activity by more than 70 minutes a week. It also found that moderate-to-vigorous physical activity had improved by nearly six minutes on weekdays and inactivity had reduced by more than 21 minutes a day on weekends. The JU:MP programme has been working with Bradford schools to increase movement throughout the school at The Academy at St James, a primary school in Allerton, have taken part in the project for children aged between five and Wainman, PE and outdoor learning lead, said: "It's a great opportunity to get the children away from their classroom setting, come outside and have fun in an outdoor environment."Children go outside in small groups throughout the week as part of the scheme, with the whole class having an outdoor lesson once a week."We'll do fire pits, den building, creative art," Mr Wainman said."Some of the children struggle in class and then they come out here and they really excel."They might not be able to draw in a classroom or in an art lesson but they come out here and they create the best piece of art they have ever done." Lisa Dodd-Mayne, executive director of place at Sport England, said: "We know up and down the country, where you live has an impact on whether you have the opportunity to be active or not."It's just not fair."Dr. Sally Barber, director of physical activity at Born in Bradford and co-research director of JU:MP, said: "What JU:MP has achieved is testament to the individuals and communities who have come together to design ways to build physical activity into all parts of children's lives." Listen to highlights from West Yorkshire on BBC Sounds, catch up with the latest episode of Look North.

Low Impact Exercise Options for Seniors
Low Impact Exercise Options for Seniors

Health Line

time23-05-2025

  • Health
  • Health Line

Low Impact Exercise Options for Seniors

Older adults have many options for staying physically active without sacrificing their joints. Walking, cycling, and yoga are just a few low impact exercises that may offer benefits. As you get older, your body changes. With it, your fitness needs change. Certain activities, like running, can place stress on your musculoskeletal system. For many people, this may mean those activities are no longer comfortable, enjoyable, or, in some cases, safe. But getting older doesn't mean you need to stop moving. Low impact exercises can enhance strength, promote flexibility, and build cardiovascular fitness without placing excessive stress on your joints. Plus, physical activity offers various mental health benefits. In this article, we discuss some options for low impact exercises, along with considerations for picking the right activity for you and staying safe while doing it. Exercise considerations for older adults Every person will have different exercise needs. Factors such as fitness level, age, and health status can all play a role in determining what the most suitable form of exercise is for an individual. The goal should be to find an exercise that you enjoy, gets you moving, doesn't stress your joints, and is convenient for you. If you have any questions, you can speak with a healthcare professional for advice. You might also consider working with a trainer who has experience with older adults, if you have access to one. Low impact exercises Most of these options for low impact exercise offer great flexibility. They don't require much specialized equipment, and you can perform many of them in your home. Walking Walking has many potential health and antiaging benefits. According to a 2023 research review, these include improvements in areas such as: cardiovascular health mental well-being sleep cognition all-cause mortality If you're trying to decide how much to walk, the Centers for Disease Control and Prevention (CDC) guidelines on activity can be a good starting point. The CDC suggests getting at least 150 minutes of moderate-intensity activity each week. For walking, this could mean doing 30 minutes of brisk walking 5 days per week. Alternately, the authors of the research review suggest aiming for 6,000 to 8,000 steps per day. Chair exercises Chair exercises are simple, convenient fitness routines that involve using a chair to perform exercises geared toward stretching, building strength, and enhancing mobility. A 2021 study found that chair exercise programs can improve the functioning of your arms and legs. Yoga Yoga is a practice that combines physical movement with breathwork and meditation. It involves doing gentle stretching while holding poses that engage the core and other large muscle groups. Many yoga poses can be modified for beginner practitioners or those with mobility challenges. If going through a traditional yoga routine feels daunting, chair yoga could be a good place to start. Strength training Strength training is great for building muscle. Many activities fall under the umbrella of strength training, including those involving weights, elastic resistance bands, and even your body weight. Research from 2019 suggests that strength training can help older adults stay independent and preserve their quality of life by: counteracting muscle loss reducing physical vulnerability helping manage chronic conditions building resilience In fact, the CDC recommends that older adults do two strength training sessions per week. Cycling Cycling is a low impact activity that can get folks moving and exploring the outdoors. Today many manufacturers make comfortable, lightweight bicycles designed for older adults. And electric bikes (e-bikes) make riding easier than ever. A 2023 review of cycling in older populations found that its benefits include better joint mobility, cardiovascular health, and mental well-being. Tai chi Tai chi is a traditional Chinese practice that combines flowing movements with mindfulness. It is a relaxing, low impact activity that offers a variety of potential benefits. A 2021 review found that regular tai chi practice can improve areas such as: balance pain management brain function sleep immune function You may find group classes in community centers, parks, or gyms, or you can follow along at home with online videos. SilverSneakers Certain Medicare Advantage (Part C) plans offer fitness benefits through a program called SilverSneakers. These benefits allow members to access gyms and exercise classes specifically designed for older adults. Classes are in-person or online and focus on maximizing fitness benefits while being low impact. Classes include: swimming yoga strength training tai chi dance aerobics fall prevention Staying safe while exercising As an older adult, staying healthy is key to a successful exercise program. Even with low impact exercises, there's a risk of burning out or developing overuse injuries. Here are some quick tips to consider that can help you create and implement a sustainable exercise program: Start slow: Allow your body time to adapt to any new stimulus by building up slowly and not overdoing it in the beginning. Listen to your body: If you feel particularly fatigued or sore, it may be time for rest and recovery. If in doubt, speak with a healthcare professional for advice. Speak with a trainer: Certain activities, like resistance training and yoga, require exact form to do them properly. A trainer or instructor can be a helpful resource, especially when you're learning a new exercise. Fuel properly: Your muscles need energy for activity, so try to eat nutritious foods and stay hydrated during your workouts.

Sporting Goods Industry Unites: Urgent Action Needed to Tackle Physical Inactivity Crisis Projected to Cost $300B by 2030
Sporting Goods Industry Unites: Urgent Action Needed to Tackle Physical Inactivity Crisis Projected to Cost $300B by 2030

Yahoo

time23-05-2025

  • Business
  • Yahoo

Sporting Goods Industry Unites: Urgent Action Needed to Tackle Physical Inactivity Crisis Projected to Cost $300B by 2030

The global sporting goods industry launched the first-ever Sporting Goods Physical Activity Impact Report: Moving the World Toward an Active Future at an exclusive World Health Assembly side-event in Geneva yesterday The report draws attention to the escalating global physical inactivity crisis and the urgent need for increased cross-sector collaboration Initiatives undertaken by members of the World Federation of the Sporting Goods Industry (WFSGI) to address physical inactivity across the globe, are highlighted Speakers at the event included Sir Gareth Southgate, Assistant Director-General World Health Organization Dr Ailan Li, WFSGI CEO Emma Zwiebler, Nike's Dan Burrows, IOC's Dr Jane Thornton, and Dr Andy Moose of the World Economic Forum GENEVA, May 23, 2025 /PRNewswire/ -- The sporting goods industry stepped onto the global health stage at a landmark side event at the World Health Assembly this week in Geneva, hosted by the World Federation of the Sporting Goods Industry (WFSGI). The event welcomed WFSGI members adidas, Arena, ASICS, Decathlon, Nike, On, Puma, Speedo, Specialized and Shimano, alongside leaders from the World Health Organisation, the International Olympic Committee, Business at OECD (BIAC), the World Economic Forum, and global Ministers of Health. Introducing the report, WFSGI CEO Emma Zwiebler issued a call to action for increased cross-sector collaboration, explaining: "This is not just a health issue — it's an economic, social and environmental imperative. This report highlights the breadth of actions our industry is taking to help empower and inspire people to live more active lives and the power of collaboration over competition amongst our member brands." The report underscores the urgent need to address physical inactivity — a crisis affecting over 1.8 billion adults and 81% of adolescents worldwide. With inactivity levels projected to rise to 35% by 2030, the economic toll is expected to surpass $300 billion annually. Key highlights in the report include: The sporting goods industry's role in improving public health through inspiring campaigns, community programs, and innovative and inclusive products. Case studies from WFSGI member brands such Elite Technology, Shimano, Elite International. Cross-sector partnership models to move the inactive, create safe and positive experiences and shift the story. The need for urgent action and increased collaboration across the sporting goods industry along with deeper engagement with governments and public sector organizations, to address the rise of global physical inactivity. Download the full report and learn more: Notes to Editors Images will be available here on 23rd of May at 1000 CEST. About WFSGI The World Federation of the Sporting Goods Industry (WFSGI) is the global voice of the sporting goods industry. Representing brands, manufacturers, retailers, and national federations, WFSGI advocates for policies and initiatives that foster health, sustainability, and economic growth through sport and physical activity. View original content: SOURCE World Federation of the Sporting Goods Industry Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Bradford project produces ‘outstanding' rise in children's physical activity
Bradford project produces ‘outstanding' rise in children's physical activity

The Guardian

time23-05-2025

  • Health
  • The Guardian

Bradford project produces ‘outstanding' rise in children's physical activity

A project in the UK which included young people designing their own play spaces has led to what researchers say is the highest increase in children's physical activity ever recorded by an intervention of its kind. The JU:MP programme (Join Us: Move Play) in Bradford, West Yorkshire, recruited children and young people to design play spaces on neglected land near their homes, choosing plants, balance beams, and nature play features, such as stone stacks and earth mounds which encourage imaginative games while keeping maintenance costs down. Alongside intervention in state schools, the project got madrasas (religious after-school programmes) to build exercise – including football, cricket and archery – into their classes for the first time, putting health messages in faith settings. The result was a transformation that benefited children from across Bradford's communities, the organisers said. In the Shipley area of the city, which is predominantly white, investment in activity clubs saved parents from paying for after-school and holiday activities. By increasing opportunities for play throughout the children's day, with families encouraged to walk more, the scheme improved the children's total physical activity by more than 70 minutes a week. The children wore accelerometers – devices that measured their motion – so researchers from Born in Bradford, a project that tracks health outcomes in the city, could collate the data. Physical activity classed as 'moderate to vigorous' increased by six minutes on weekdays, while 'weekend inactivity' fell by about 22 minutes a day. Previous studies involving long-term physical activity intervention have averaged only four-minute increases per day, according to Sport England and Born in Bradford. Sport England is investing £250m in 90 places in the top 10% areas of the country for inactivity, deprivation and health inequality. It described the results in Bradford – where 40.4% of children aged 10-11 were overweight in 2022-23 – as 'outstanding'. The Bradford project was funded by the National Institute of Health and Care Research, with infrastructure funded by Sport England, and targeted 30,000 children in eight neighbourhoods of the city. Dr Sally Barber, the director of physical activity research at Born in Bradford, said the project had taken a singular, 'whole-system' approach in targeting children and families, community organisations, schools and the environment, ensuring 'it's the people within the locality that are making the decisions'. Barber said: 'The green space is a shining example – we've developed 12 green spaces over the course of the programme. We've had some projects where teenage girls have been involved from the very beginning, working with landscape architects to develop their ideas, often places where there's been problems with lighting, flytipping or antisocial behaviour. It's been really important to have that co-design and have those children saying: 'Actually, this is what would make me use it'.' Born in Bradford is a birth cohort study that began in 2007, following the lives of children since their mothers were pregnant, collecting data including accelerometer readings from children at various stages of their lives. The JU:MP programme involved 766 children in the intervention group, and results were compared with a control group of 687. The research ran between January 2022 and September 2024. Sam Bacon, the strategic director of physical activity for Active Bradford and the JU:MP programme, said the approach taken in Bradford 'needs to go into policymaking'. Bacon said: 'We know physical behaviour habits when you're young influence what happens when you're older, and that increasing sedentary behaviour and general physical ill-health is a real problem society faces. 'We're not talking about putting on lots of free football sessions, and when the money runs out, that stops – we're talking about sustainable behaviour change.' Lisa Dodd-Mayne, the Sport England executive director for place, said: 'This work is a pivotal moment in time, showing that by working differently we can genuinely influence activity levels.'

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