9 hours ago
Popular crisps brand is bringing back discontinued flavour after 20 years
A POPULAR crisps brand is bringing back a discontinued flavour after 20 years.
Discos, owned by KP Snacks, is bringing back its beloved pickled onion flavour after it was last seen on shelves in 2005.
The tangy snack will be sold in convenience stores across the UK from August 27, giving punters just a matter of weeks before they're reunited with the flavour.
Customers can expect to pay £1.35 for a 70g bag when they land in shops.
It will be good news for fans of the savoury delight, many of whom have been begging the British manufacturer to bring the product back.
In 2022, one passionate customer went as far as launching a petition.
The online plea got 428 signatures and was described as an "important cause".
Other snack lovers have described the flavour as the "the best crisps to ever exist".
And another loyal fan claimed they used to eat "five packets a day" when the product cost 20p.
But some customers were less impressed with one sharing that their "day was ruined" if the flavour was in their packed lunch for school.
Amy Heap, marketing manager at Discos said: "This legendary flavour has been a fan favourite for years, and its mouth-tingling tang is guaranteed to take your snack game to the next level.
"Whether you've loved them forever or you're just discovering their iconic punch, we can't wait for you to tear open a bag and try them."
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MORE RETURNING PRODUCTS
Discos is not the only brand relaunching missed snacks.
White chocolate Maltesers made a grand return to shelves earlier this year after a 10-year hiatus.
A 30g bag is currently available to buy in Morrisons for £1.05, while a larger 74g pouch costs £1.75.
Elsewhere, Opal Fruits, which were rebranded as Starburst in 1998, will now be available across major UK retailers.
Customers will be able to purchase the treats from Sainsbury's, Tesco, and Morrisons stores for shoppers to enjoy a taste of nostalgia.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
