Latest news with #playerengagement
National Post
27-05-2025
- Business
- National Post
Bragg Delivers On Player Engagement Focus With Innovative Big Ticket Bonanza Gamification Tool
Article content Article content TORONTO — Bragg Gaming Group ( NASDAQ: BRAG, TSX: BRAG) (' Bragg ' or the ' Company ') is proud to announce the launch of the latest gamification-led innovation to its award-winning Fuze ™ marketing and promotional toolset, Big Ticket Bonanza, a new way to engage with players through multiple targeted and bespoke campaigns. Article content Big Ticket Bonanza rewards players with guaranteed-win scratchcards, triggered randomly during normal gameplay (for example while playing a slot game). The scratchcards award instant cash prizes or raffle tickets, which are collected and entered into weekly or monthly prize draws. Article content Players collect tickets by wagering on participating casino games. The more they engage with the game, the more tickets they earn—boosting engagement without disrupting the core gaming experience. Article content The tool supports both weekly and monthly draws, giving operators flexibility in structuring prize pools and maintaining consistent momentum. Ticket counters update dynamically within the game interface or external campaign widgets, reinforcing progress and encouraging continued participation. Article content Offering a totally branded experience, campaigns are fully customizable to reflect the operator's branding, including logos, color schemes, and thematic design elements. Article content At all points Big Ticket Bonanza offers fair and transparent draws, backed by secure RNG-based draw mechanisms that ensure compliance and fairness, with exportable logs for auditing. Article content Players can access their ticket counts, prize history, via an in-play dedicated display. Article content The launch comes as part of Bragg's strategic investment in creating amazing iGaming experiences for players, illustrating how the work of suppliers can create positive experiences for players and ostensibly, deliver meaningful results for its operator partners. Article content Bragg champions a culture of iGaming excellence and constant innovation, not only to its gamechanging iGaming content portfolio, but also in its full service suite of technology solutions, excellence and innovation which creates a competitive advantage in the iGaming industry. Article content The Big Ticket Bonanza gamified player engagement campaign aims to boost player engagement and session time, while increasing wagering volume. It also provides a scalable promotion for both short bursts and longer-term brand events. Article content Bragg is targeting an aggressive roll-out strategy for Big Ticket Bonanza across its operational markets in Europe, the U.S. and the LatAm region, opening up new opportunities for growth globally. Article content Launched with valued partner Senator Group in Croatia, which operates on the Bragg player account management ('PAM') platform, Big Ticket Bonanza is now available to all of Bragg's casino content, aggregation and PAM partners and presents a huge opportunity to engage with players. Article content Big Ticket Bonanza joins an ever expanding and constantly updated list of player engagement tools accessible through the Fuze™ player engagement toolset. Unlike static promotions, Fuze™ engagement mechanics adapted dynamically to player behaviour, ensuring continuous participation. Article content Other tools available within Fuze™ include tournaments with real-time leaderboards, quests, flash jackpots, sophisticated bonusing, free rounds and a games recommendation system powered by cutting-edge AI technology. Article content Matevž Mazij, Chief Executive Officer at Bragg Gaming Group commented: 'Innovation and excellence form the cornerstone of the Bragg approach to iGaming, and to ensure that our operator partners have the latest tools available in creating dynamic and fantastic experiences for their players. Article content 'Big Ticket Bonanza is the latest evidence of that focus, our commitment to investing in our products and presents a significant competitive advantage for Bragg as an iGaming supplier, an advantage that we're looking to drive home globally.' Article content Croatian online operator Senator Group, a long-standing turnkey solutions partner of Bragg is among the first of Bragg's operator partners to utilize Big Ticket Bonanza in their marketing strategy. Article content Vedran Maric, Head of iGaming, Senator Group commented: 'Bragg has been a terrific partner to us in our transition from land-based to offering iGaming to our players, and their suite of products and technology have proven invaluable in this process. Article content 'We're working collaboratively with Bragg to introduce Big Ticket Bonanza into our marketing, but I'm sure it will be well received by our players in the Croatian market.' Article content About Bragg Gaming Group Article content Bragg Gaming Group ( NASDAQ: BRAG, TSX: BRAG) is an iGaming content and platform technology solutions provider serving online and land-based gaming operators with its proprietary and exclusive content, and cutting-edge player account management ('PAM') technology. Bragg Studios offer high-performing and passionately crafted casino game titles using the latest in data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic. Its proprietary content portfolio is complemented by a selection of exclusive titles from carefully selected studio partners under the Powered By Bragg program. Games built on Bragg's remote games server ('RGS') technology are distributed via the Bragg HUB content delivery platform and are available exclusively to Bragg customers. Bragg's powerful, modular PAM technology powers multiple leading iCasino and sportsbook brands and is supported by expert in-house managed, operational, and marketing services. Content delivered via the Bragg HUB either exclusively or from the Bragg aggregated games portfolio is managed from a single back-office which is supported by a cutting-edge data platform, and Bragg's award-winning Fuze™ player engagement toolset. Bragg is licensed, certified, or otherwise approved and operational in over 30 regulated iCasino markets globally, including in the U.S., Canada, LatAm and Europe. Article content Article content Article content Article content Contacts Article content Article content Article content
Geek Girl Authority
19-05-2025
- Business
- Geek Girl Authority
From Luck to Logic: How Data Analytics Is Changing Online Gaming Strategies
The online casino industry is shifting from gut-feel decisions to data-backed strategies. Big data is replacing chance as the driving force behind player engagement, marketing, and retention. Behind every spin and every bet lies a sophisticated system powered by casino analytics. For players in the UK, Canada, and other markets, platforms like try Cool Zino are reshaping expectations. Coolzino provides a seamless casino experience that integrates online features with data-enhanced interfaces and easy login access. The Role of Data in Modern Online Casinos What Casino Big Data Really Means Casino big data includes massive volumes of user interaction information, such as: Clickstreams and navigation behavior Bet frequency, value, and win/loss ratios Time spent per session Device and browser type Geolocation These datasets help operators build precise player profiles. Patterns are detected, segmented, and analyzed for optimization. How Casinos Collect and Use Player Data Most online casinos deploy: Tracking scripts and third-party cookies Real-time event logging tools (e.g., Mixpanel, Segment) CRM platforms to aggregate behavioral signals Data is used to personalize interfaces, adjust difficulty levels, offer time-based rewards, and automate promotional campaigns. Legal and Ethical Boundaries Operators must comply with GDPR, CCPA, and other regional privacy laws. Users are prompted to consent to data collection, but the depth of tracking often goes unnoticed. There is a growing debate around behavioral targeting—especially when it comes to vulnerable players. Transparency and clear opt-out mechanisms are becoming standard. Personalization and Predictive Analytics Tailoring the Experience in Real Time Casinos now use data to customize: Game recommendations Bonus offers Interface design (dark/light mode, layout adjustments) For example, frequent slot players may see more spin-based promotions, while table-game enthusiasts get poker-related challenges. Timing and frequency of offers depend on recent activity. Predictive Tools for Player Retention Retention models use machine learning to: Predict player churn risk Identify inactive users Trigger real-time re-engagement workflows Algorithms analyze drop-off points, deposit frequency, and win/loss momentum. Timely offers or loyalty rewards are deployed before players disengage. When Personalization Becomes Manipulation Not all customization is harmless. Some platforms implement dark patterns: Pop-ups that discourage exit Countdown timers on bonus offers Pre-selected betting amounts These tactics blur the line between engagement and manipulation, raising concerns in the realm of casino science. Business Intelligence for Casino Operators Segmenting Players by Value and Risk Casino analytics divides players into: Segment Behavior Traits Value Tier Casual Low frequency, small bets Low Core Regular sessions, moderate spend Medium High-Roller High deposits, VIP interactions High At-Risk Excessive losses, long sessions Watchlisted This segmentation helps allocate marketing budgets, monitor problem behaviors, and adjust content per group. Optimizing Game Design Using Analytics Through A/B testing and analytics dashboards, casinos fine-tune: Game difficulty and volatility Interface layout Reward systems Heatmaps track where players click, hesitate, or leave. These insights guide both game developers and marketing teams. Fraud Detection and Security Casino big data also supports: Bot detection Multiple-account abuse prevention Bonus exploitation tracking Behavioral anomalies—such as unrealistically perfect timing or rapid session switching—are red flags. Advanced fraud prevention models score risk levels in real time. Impact on Players and the Industry Smarter Systems, Smarter Players? Some platforms now offer: Win/loss dashboards Session tracking Custom play limits These tools empower users to track habits and set boundaries. Awareness campaigns promote data literacy for safer gambling. Risk of Data-Driven Addiction Hyper-targeted ads and bonus triggers can make self-regulation difficult. When casino analytics is used to extend time-on-device, risk increases for vulnerable individuals. Cases of algorithmic profiling aligning with periods of emotional vulnerability—late nights, repeated losses—have been documented in reports like those on Changing the Competitive Landscape Large-scale operators have analytics infrastructure that small casinos can't match. This leads to: Consolidation in the market Outsourcing of data solutions High barriers to entry for new brands Emerging platforms often partner with white-label providers or analytics vendors to stay competitive. The Future of Casino Science AI and Machine Learning Evolution Next-generation models go beyond pattern recognition. They explore: Emotional state via in-game behavior Facial cues (via camera, when allowed) Voice analysis for stress markers While experimental, these techniques are already being piloted in gaming hubs across Europe and Asia. Regulation Catches Up with Innovation Legislators are beginning to require: Full disclosure of algorithmic decision-making Player access to data history Real-time explanations for triggered offers Similar demands are being made across sports betting platforms, as seen in comparisons like this Toward a More Responsible Data Culture The future of casino analytics must balance engagement with harm reduction. Ethical design frameworks include: Transparent player scoring models Pause-and-reflect prompts after long sessions Budgeting tools integrated into the gameplay Initiatives like those by show that responsible innovation is possible. Closing Insights: Data Is the New Dealer Casino science is no longer about intuition or decor. It's powered by algorithms, dashboards, and real-time learning models. The shift from luck to logic has made online platforms more efficient—but also more complex in their ethical responsibilities. As players become more data-aware, and regulators more involved, the balance between profit and protection will define the next generation of the casino industry. DOCTOR WHO Recap: (S02E06) The Interstellar Song Contest RELATED: TV Review: Doctor Who Season 2 Premiere
National Post
16-05-2025
- Sport
- National Post
Kapanen comes in from the cold to become Oilers hero
Article content How difficult is it as a coach to get a read on players sitting out for an extended period of time, and whether they can help? They can lose their enthusiasm after being a spectator for a month. Article content 'It's a difficult situation for these guys (Kapanen, Stecher, Jeff Skinner, Derek Ryan) where we're going long stretches. It's not like regular season, where a player might miss three games in a row and he's back in,' said Knoblauch. 'In the playoffs, things are going well, there's no need to change things because the next game is so important to win.' Article content 'Right now it's tough to gauge. Are they engaged, involved? We don't really practise and if we do, it's short, and during series it's mostly pre-game skates. We try and keep them engaged to where they stand if we have injuries or somebody's not playing well. It's not like they're forgotten, but the worst part of my job is telling players they're not playing,' said Knoblauch. Article content So why did Arvidsson draw the short straw for Kapanen after Game 3 against Vegas? Was it just losing 4-3 on that last second goal by Reilly Smith? Article content 'There was nothing I saw to take Arvidsson out. It was just to give us more physicality, a guy chomping at the bit. Arvidsson, especially late in the L.A. series and early in the Vegas series, contributed on four key goals. Offensively he was helping a lot in a fourth-line role with Podkolzin and (Mattias) Janmark,' said Knoblauch, who has sat Jeff Skinner for 10 straight games after he started in Game 1 against L.A., and Derek Ryan hasn't played at all. Article content Mattias Ekholm, whose last game was April 11 against San Jose, has gone from week-to-week to day-to-day with his undisclosed injury — a suspected leg or core muscle issue — according to Knoblauch. 'I'm not anticipating him being ready for Game 1 or 2 but we're optimistic sometime in Round 3 he'll join us,' said Knoblauch, who has a solid top six right now with Evan Bouchard and Brett Kulak, Darnell Nurse and Stecher and Jake Walman and John Klingberg, but knows how important Ekholm is to the sturdiness on the back end, even jumping on a moving playoff train. Article content 'To expect that Ekholm will be the Ekholm we saw last year, that's not the case, whether that takes one game, two, five or six. But he'll help us in some aspect immediately after being cleared by our doctors. We're not in dire need to insert him until ready but the biggest part will be on the penalty kill. He's been a mainstay, the best guy there for my two years,' said Knoblauch. Article content Pickard, who's out with an apparent leg injury, won't be up and running for the start of the third round, either. 'But same timeline as Ekholm,' said Knoblauch, who has farmhand Olivier Rodrigue as backup to Stuart Skinner. 'Certainly not Game 1, but some time in the middle of the round.' Article content Article content This 'n that: Corey Perry, who has five goals and seven points in the playoffs, turned 40 Friday, the second-oldest playoff contributor right now behind Carolina's Brent Burns. He's only six years younger than Knoblauch. 'We joked about his speed and skating and he said he never had it so that hasn't changed much, even from when he was 22 years old,' laughed the Oilers coach. 'He's had a great career because he's gritty, he's got fire but most importantly he's an extremely smart hockey player.' … McDavid crashed into the end boards on a backcheck along with Zach Hyman in Vegas in Game 5 and was shaken up a bit, appearing to get a cut on his face, and maybe some other bruises, but Knoblauch says he's fine … If Dallas had beaten Winnipeg Thursday to end their series, Game 1 of the Western final would have been in Dallas Saturday. Now, the Oilers are probably off until middle of next week … It's also Jeff Skinner's birthday Friday. He's 33 … Injured players like Ekholm and Pickard can use the extra time but others get into a playoff routine. Knoblauch is leery of too much rest. 'We didn't play well coming out of the Christmas break or the 4 Nations in February. But at this time of year, health and energy levels is the most important thing,' said Knoblauch … Hyman leads the playoffs in hits with 78 in his 11 games, with 13 in Game 5 in Vegas … The Oilers are rolling now with eight wins in the last nine games but coming off the Game 7 loss to Florida in the finals last June, it was hard for the disappointed Oilers to get ramped up for the regular season, and that included Knoblauch. 'I was standing behind the bench in exhibition and in regular season and I was thinking, 'This isn't Game 7 of the finals.' And I'm in a suit, not like the players in equipment, involved in the play,' he said … Knoblauch on playoff hardness: 'Some guys fade and some guys wilt. We're lucky to have a lot of guys who step up.' Article content
Yahoo
08-05-2025
- Business
- Yahoo
Xsolla Acquires Ludo to Advance Player Engagement and Monetization
The Acquisition Integrates Ludo's Code-Free Questing Platform into Xsolla's Web Shop Solution to Deepen Player Connection and Drive Monetization LOS ANGELES, May 08, 2025--(BUSINESS WIRE)--Xsolla, a global leader in video game commerce, is pleased to announce the acquisition of Ludo, a platform designed to drive community engagement through code-free social quests. This strategic acquisition brings Ludo's innovative technology into the Xsolla portfolio, combining its questing tools with Xsolla's Web Shop and other Xsolla Rewards Solutions to help developers worldwide increase player engagement, drive retention, and unlock new monetization opportunities beyond the traditional app store model. As the #1 web shop provider in the video games industry, with over 500 web shops launched, Xsolla and Ludo will take mobile players' experience to the next level for game developers. Ludo's integration with Xsolla centers on incorporating Community Quests into Xsolla's ecosystem, giving developers a simple, built-in way to spark engagement through gamified social experiences. This aligns Ludo's expertise in player activation with Xsolla's robust commerce infrastructure, creating a seamless path from gameplay to web-based purchases and turning community participation into revenue-generating behavior. The timing is significant. New platform flexibility allows mobile developers in the U.S. to promote and link to their web shops directly from their games, unlocking more seamless access to external purchasing experiences. This shift means developers can now: Connect players directly from mobile games to web shops Offer mobile-first access to alternative payment methods Expand reach through localized pricing and regional distribution Enable one-tap access to specific SKUs, bundles, or promotions Customize web-based offers tied to in-game moments and player behavior With these capabilities combined with Ludo's community-driven questing tools, developers can now create full-circle engagement loops that increase monetization, drive loyalty, and grow their player base without adding development overhead. "Welcoming Ludo to the Xsolla family strengthens our push to give mobile game developers accessible, innovative tools," said Chris Hewish, Chief Strategy Officer at Xsolla. "With an expanded Xsolla Rewards ecosystem, we're adding loyalty and questing features that turn player engagement into lasting growth for games and their communities. The integration empowers developers to create dynamic quests that reward players for in-game purchases, social participation, and community-building actions such as joining a Discord channel or engaging on social networks. This opens up new avenues for re-engagement, loyalty, and increased conversion, all without requiring additional development resources or burdens on game developers." "Player loyalty is shaped the moment or even before the game begins; a dynamic questing system rekindles that spark every day, turning fleeting engagement into a sustainable, ever-growing community," said Renee Russo, Co-Founder and Co-CEO of Ludo. "By adding advanced community quests and rewards at checkout, developers can nurture their communities, raise conversion rates, and protect margins," said Annie Reardon, Co-Founder and Co-CEO of Ludo. "Xsolla remains at the forefront of game commerce, and we're thrilled to team up – blending rich out-of-game experiences with steady, player-driven growth to drive user acquisition and incremental revenue opportunities for games around the globe." In the coming months, Xsolla will continue rolling out tools and integrations built on Ludo's capabilities, simplifying implementation and providing developers with actionable, data-driven insights. The goal is to give developers of all sizes the ability to grow their games, increase lifetime player value, and build vibrant, engaged communities. For more information or to begin integrating Ludo, please visit: About Xsolla Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world. For more information, visit View source version on Contacts Media Contact Derrick StembridgeVice President of Global Public Relations, Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
