2 days ago
Dubai Police Named World's Strongest Police Brand
Dubai Police has just been ranked the world's strongest police brand, topping an international index that measures reputation and institutional strength.
According to the latest Institutional Brand Value Index by Brand Finance, Dubai Police scored 9.2 out of 10 — the highest among all police forces assessed globally. The ranking was based on insights from over 8,000 participants across 10 countries.
Rated Best in Ethics, Innovation, and Efficiency
The force earned an AAA+ rating, praised for its ethical standards, modern technology, and operational performance. It was also recognized for its transparency and active engagement with the public, especially through social media.
Dubai Police led in several key areas:
67% recognition for maintaining safety and security
64% for effective performance in daily duties
60% for integrity and strong commitment to service
Tech-Savvy and Trusted
Beyond community engagement, Dubai Police was commended for using advanced tech to prevent crime and streamline law enforcement, positioning itself as a future-ready security force.
Adds Billions to UAE's National Brand Value
Brand Finance estimates Dubai Police contributes AED 57.9 billion to the UAE's national brand, which now exceeds AED 4.48 trillion. The report highlights the force as not just a local authority but a symbol of the country's global image and soft power.
Dubai Police's achievement marks a new milestone for policing standards worldwide, placing the UAE's law enforcement on the global stage for excellence.
