Latest news with #premiumdevices
GSM Arena
4 days ago
- Business
- GSM Arena
Smartphone market in Europe slips 2%, premium phones on the rise
Canalys just came out with its report on the European market for Q1 2025, which shows a modest decline in overall sales. The whole market slipped 2%, but there's a bit of nuance here. Analysts reveal that vendors sold 32.4 million units, down from 33.1 million in Q1 2024, but about 32% of those sales were premium phones priced above €800. Of course, Apple and Samsung are the biggest winners here. Apple scored a 10% increase in total sales year-on-year, securing second place with a 22% market share, while Samsung grew less than 1%. Nonetheless, Samsung sits atop the charts with a 37% market share and reached its highest-ever average sales price on the Old Continent. Xiaomi takes the third spot with a 16% market share and a 2% decline in sales due to weak demand for budget devices. This marks the company's twentieth consecutive quarter in the top five in Europe. Motorola and Google round out the top five. Q1 2025 was Google's first quarter in the top five in Europe, recording 0.9 million shipments and an outstanding 43% growth in the region. Looking ahead, analysts believe that the strong demand for Samsung and Apple premium devices will continue and squeeze out the competition, while European regulations such as eco-design and battery directives will continue to create unfavorable market conditions for low-end devices. In fact, the forecast is a 3% decline in sales for 2025 with a modest recovery of 1% in 2026. Vendors will be forced to improve efficiency and profitability in the region to stay afloat. Source
Zawya
20-05-2025
- Business
- Zawya
NIQ unveils Consumer Tech Industry Trends 2025 Report for UAE and KSA region
In the UAE, premium purchases are being boosted overall by higher-income expatriates returning from Russia and foreign tourists to the UAE buying portable tech to take home with them Saudi Arabia's growth in gaming PCs and accessories will continue, driven by the social adoption of e-sports in the country Saudia Arabia (KSA) and the United Arab Emirates (UAE) are priority markets for premium smartphones, TVs, and laptops UAE/KSA: NielsenIQ (NIQ), a leading consumer intelligence company, released a Consumer Tech Industry Trends 2025 report, forecasting global Consumer Tech & Durables sales to reach $1.29 trillion - driven by emerging markets, replacement cycles, and premium innovation - in the year ahead. Emerging markets such as the Middle East are leading to global growth. Top 2025 Tech Trends: Strong economic sentiment in specific countries within the Middle East & Africa (MEA) in 2025 will continue to drive the region's overall demand for consumer technology. In 2025, brands selling into the Middle East & Africa must navigate fragmented consumer profiles and a crowded retail landscape. Success will depend on clear brand differentiation and tailored product ranges that balance price and functionality across diverse markets. Staying informed on global consumer trends is also essential, as MEA consumers rapidly close the gap in trend adoption. The 2025 forecast for regional sales of total Consumer Tech & Durables in MEA is USD 68B with 2% growth rate. The Revenue share of phones equipped with an AI processor, by region in MEA, is 32% of total sales In smartphones, foldables are a small segment, but volume demand is growing fast within Egypt and Saudi Arabia. 'Manufacturers and retailers should focus on creating solutions that address real-world challenges and elevate the consumer experience. This involves leveraging cutting-edge technologies to offer products that are not only high-quality but also user-friendly and impactful', says Andrey Dvoychenkov, NielsenIQ General Manager APP. 'By doing so, they can build stronger connections with consumers who are increasingly seeking products that align with their values and enhance their daily lives.' On another note, we know that the tech demand is increasing across generations, but it is much more vocal in Gen Z (source: Consumer Outlook report 2024). To understand the differences between Gen Z (age 18-27) and Gen X (age 44-59), let's review a few numbers: 48% of Gen Z regularly uses a wearable device that autonomously tracks and learns their behavior. This number is only 31% for Gen X. In another point, 46% of Gen Z leverages AI in their mobile devices to automate and speed up their everyday decisions whereas it is only 34% for Gen X. As we see significant adoption of new technologies for younger generation, the demand and early adoption of any new technology or trend will be driven by Gen Z. Why These Trends Matter for 2025 NIQ's Consumer Tech Industry Trends 2025 report equips businesses with a forward-looking roadmap to unlock category growth, target evolving personas, and drive revenue through data-backed innovation. Download the full report to explore consumer tech's most promising sectors and strategic imperatives. About NielsenIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit
