3 days ago
Shopify Expert Elle McCann Launches Live Workshop to Help eCommerce Store Owners Improve Product Page Performance
Lawrenceburg, TN - June 10, 2025 - Elle McCann, a certified Shopify Expert and founder of Curious Themes, has announced a new live Shopify workshop aimed at helping store owners boost eCommerce sales through effective product page optimization. The event, titled The Ultimate Product Page Makeover Workshop, will take place online on June 24 and offers a practical, step-by-step approach to refining product pages for better performance and conversion rate optimization.
The announcement underscores McCann's longstanding focus on equipping small businesses particularly women-led brands with accessible tools to enhance their online store presence. As a recognized Shopify designer and educator, she has supported over 200 businesses since 2013 in improving the effectiveness of their websites using clear, data-backed strategies.
A Workshop Rooted in Practical Solutions
The two-hour Shopify workshop will guide participants through McCann's signature BUYER Formula, a framework for identifying and fixing common product page issues that often hinder customer engagement. The session will include a downloadable checklist, real-world examples, and live demonstrations to help attendees apply these Shopify tips to their own stores.
Designed with small business marketing needs in mind, the training will show participants how to audit their own product pages focusing on layout, images, copy, and load times; and make simple changes that don't require hiring a developer.
Registration for the online store makeover workshop is open now at A replay will be made available for those unable to attend live.
Responding to Industry Challenges
Research shows that over 70% of eCommerce shoppers leave websites without making a purchase, often due to underperforming product pages. Slow load times, unclear product descriptions, and weak visual hierarchy can all negatively impact conversion rates. McCann, an experienced eCommerce expert, developed this workshop in direct response to those trends.
'Even beautifully designed stores can fall short if product pages aren't built with the buyer's experience in mind,' McCann said. 'This session is focused on giving store owners the skills to make targeted improvements that align with how customers shop online.'
Her prior workshops and one-on-one consulting services have helped clients achieve noticeable improvements in conversion rate optimization without costly site rebuilds or complicated tools.
Mission-Driven eCommerce Education
With a mission to simplify tech-heavy processes, McCann's work as a Shopify designer and digital educator is especially geared toward helping women gain confidence in running their eCommerce operations. This upcoming Shopify workshop continues that mission by offering a low-barrier entry point into better design and strategic decision-making.
About Elle McCann
Elle McCann is a Shopify Expert and digital educator based in Lawrenceburg, Tennessee. Through her agency, Curious Themes, she has helped thousands of small to mid-sized businesses improve their Shopify stores with a focus on product page optimization and small business marketing. In addition to agency services, she offers workshops and online courses to empower business owners with accessible eCommerce strategies.
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