Latest news with #publicRelations
Yahoo
26-05-2025
- Business
- Yahoo
Magma Silver Announces Marketing Agreements
Vancouver, British Columbia--(Newsfile Corp. - May 26, 2025) - Magma Silver Corp. (TSXV: MGMA) (FSE: BC21) (WKN: A411DV) (the "Company") is pleased to announce it has entered into marketing agreements with Media Corp. ("Baystreet") and Media Inc. ("AllPenny"). Media Corp. Pursuant to its agreement with Baystreet (the "Baystreet Agreement"), Baystreet will provide investor relation and marketing services to the Company over an initial term of three (3) months commencing June 1, 2025, in consideration of an aggregate of CAD$120,000. Baystreet will work with the Company to develop new public relations, media, and marketing communication strategies and messages designed to develop a positive and productive profile for the Company within the marketplace. The Baystreet Agreement has been conditionally approved by the TSX Venture Exchange. Baystreet operates the website Neither Baystreet, nor any of its respective directors or officers own any securities of the Company or any right to acquire securities of the Company. Baystreet is an arm's length party to the Company. Baystreet was founded in May 1998 and is a leading online Canadian publisher of original, timely and insightful commentary, analysis and opinion aimed at helping investors make informed investment decisions. Baystreet is based in Toronto, Ontario. Media Inc. Pursuant to its agreement with AllPenny (the "AllPenny Agreement"), AllPenny will provide investor relation and marketing services to the Company over an initial term of three (3) months, commencing June 1, 2025, in consideration of an aggregate of US$13,500. AllPenny will work with the Company to develop and release a series of media syndication articles through an expanded distribution circuit designed to increase investor awareness of the Company. The AllPenny Agreement has been conditionally approved by the TSX Venture Exchange. AllPenny is Toronto, Ontario based and operates the website Neither AllPenny, nor any of its respective directors or officers own any securities of the Company or any right to acquire securities of the Company. AllPenny is an arm's length party to the Company. AllPenny, founded in 1999, is a leading authority in the micro-cap space, with its content prominently featured across numerous top-tier financial platforms, reaching a broad audience of investors and industry professionals. About Magma Silver Corp. Magma Silver Corp. is a natural resource company with a focus on the acquisition, exploration, development, and operation of precious metal mining exploration projects. The Company's primary focus is on exploring and developing the advanced Niñobamba silver gold project in the mining supportive country of Peru. For further information, please contact Magma Silver Corp.:Stephen Barley, Executive ChairmanJason Baker, Chief Financial OfficerPhone: +1-604-252-2672Email: info@ Reader Advisory This news release may contain forward-looking information within the meaning of applicable securities laws. All information and statements other than statements of current or historical facts contained in this news release are forward-looking information. Forward-looking statements are subject to various risks and uncertainties concerning the specific factors disclosed here and elsewhere in Magma Silver Corp.'s periodic filings with Canadian securities regulators. When used in this news release, words such as "will", "could", "plan", "estimate", "expect", "intend", "may", "potential", "should," and similar expressions, are forward-looking statements. The information provided in this document is necessarily summarized and may not contain all available material information. Forward-looking statements include those in relation to (i) the Baystreet Agreement and the AllPenny Agreement and the performance thereof and (ii) the expected benefits to the Company from the Baystreet Agreement and the AllPenny Agreement and the scope of services to be provided by Baystreet and AllPenny. Although the Company believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can't make any assurances that its expectations will be achieved. Such assumptions may prove incorrect. Although the Company has attempted to identify important factors that could cause actual results, performance, or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance, or achievements not to be as anticipated, estimated, or intended. There can be no assurance that such information will prove to be accurate or that management's expectations or estimates of future developments, circumstances, or results will materialize. As a result of these risks and uncertainties, no assurance can be given that any events anticipated by the forward-looking information in this news release will transpire or occur, or, if any of them do so, what benefits that the Company will derive therefrom. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this news release, and the Company disclaims any intention or obligation to update or revise such information, except as required by applicable law. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. 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Yahoo
26-05-2025
- Business
- Yahoo
Magma Silver Announces Marketing Agreements
Vancouver, British Columbia--(Newsfile Corp. - May 26, 2025) - Magma Silver Corp. (TSXV: MGMA) (FSE: BC21) (WKN: A411DV) (the "Company") is pleased to announce it has entered into marketing agreements with Media Corp. ("Baystreet") and Media Inc. ("AllPenny"). Media Corp. Pursuant to its agreement with Baystreet (the "Baystreet Agreement"), Baystreet will provide investor relation and marketing services to the Company over an initial term of three (3) months commencing June 1, 2025, in consideration of an aggregate of CAD$120,000. Baystreet will work with the Company to develop new public relations, media, and marketing communication strategies and messages designed to develop a positive and productive profile for the Company within the marketplace. The Baystreet Agreement has been conditionally approved by the TSX Venture Exchange. Baystreet operates the website Neither Baystreet, nor any of its respective directors or officers own any securities of the Company or any right to acquire securities of the Company. Baystreet is an arm's length party to the Company. Baystreet was founded in May 1998 and is a leading online Canadian publisher of original, timely and insightful commentary, analysis and opinion aimed at helping investors make informed investment decisions. Baystreet is based in Toronto, Ontario. Media Inc. Pursuant to its agreement with AllPenny (the "AllPenny Agreement"), AllPenny will provide investor relation and marketing services to the Company over an initial term of three (3) months, commencing June 1, 2025, in consideration of an aggregate of US$13,500. AllPenny will work with the Company to develop and release a series of media syndication articles through an expanded distribution circuit designed to increase investor awareness of the Company. The AllPenny Agreement has been conditionally approved by the TSX Venture Exchange. AllPenny is Toronto, Ontario based and operates the website Neither AllPenny, nor any of its respective directors or officers own any securities of the Company or any right to acquire securities of the Company. AllPenny is an arm's length party to the Company. AllPenny, founded in 1999, is a leading authority in the micro-cap space, with its content prominently featured across numerous top-tier financial platforms, reaching a broad audience of investors and industry professionals. About Magma Silver Corp. Magma Silver Corp. is a natural resource company with a focus on the acquisition, exploration, development, and operation of precious metal mining exploration projects. The Company's primary focus is on exploring and developing the advanced Niñobamba silver gold project in the mining supportive country of Peru. For further information, please contact Magma Silver Corp.:Stephen Barley, Executive ChairmanJason Baker, Chief Financial OfficerPhone: +1-604-252-2672Email: info@ Reader Advisory This news release may contain forward-looking information within the meaning of applicable securities laws. All information and statements other than statements of current or historical facts contained in this news release are forward-looking information. Forward-looking statements are subject to various risks and uncertainties concerning the specific factors disclosed here and elsewhere in Magma Silver Corp.'s periodic filings with Canadian securities regulators. When used in this news release, words such as "will", "could", "plan", "estimate", "expect", "intend", "may", "potential", "should," and similar expressions, are forward-looking statements. The information provided in this document is necessarily summarized and may not contain all available material information. Forward-looking statements include those in relation to (i) the Baystreet Agreement and the AllPenny Agreement and the performance thereof and (ii) the expected benefits to the Company from the Baystreet Agreement and the AllPenny Agreement and the scope of services to be provided by Baystreet and AllPenny. Although the Company believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can't make any assurances that its expectations will be achieved. Such assumptions may prove incorrect. Although the Company has attempted to identify important factors that could cause actual results, performance, or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance, or achievements not to be as anticipated, estimated, or intended. There can be no assurance that such information will prove to be accurate or that management's expectations or estimates of future developments, circumstances, or results will materialize. As a result of these risks and uncertainties, no assurance can be given that any events anticipated by the forward-looking information in this news release will transpire or occur, or, if any of them do so, what benefits that the Company will derive therefrom. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this news release, and the Company disclaims any intention or obligation to update or revise such information, except as required by applicable law. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. To view the source version of this press release, please visit Sign in to access your portfolio
Forbes
23-05-2025
- Business
- Forbes
Trends In Hospitality PR: Adapting To The Changing Consumer Landscape
New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Hospitality is an ever-evolving landscape that has faced a number of massive challenges in recent years, including Covid-19, travel restrictions, rising inflation and labor shortages. The hospitality sector, known for its great resilience and flexibility, has faced these challenges with adaptability at the forefront. Post-pandemic, the hospitality sector is well on its way to recovering from the unexpected drop-off and restricted operations across the industry, from food service to travel. Hotel Dive reported in January that renovations will likely "dominate hotel construction pipelines" this year, and consumers have been returning to regular leisure travel. With such recovery underway, it's no surprise that the consumer landscape is shifting across the industry. With these changes, hospitality professionals must adapt their public relations strategies to align with this new landscape. Creative approaches to PR are necessary today, from building key partnerships with nearby businesses to immersing brands into their local communities. Let's explore a few effective PR strategies hospitality brands can employ moving forward. Understanding how consumers are approaching travel and hospitality decision-making will go a long way to informing your PR strategy. Consumer mindsets have shifted in recent years and are continuing to do so as the hospitality sector actively bounces back. Use tools like data analytics, consumer surveys and feedback from hospitality industry publications, such as HOTELS Magazine, Hospitality Net and the Journal of Hospitality Marketing & Management, to keep up with consumer behavior. By doing so, you'll be able to determine how best to disseminate information for clients by developing targeted campaigns, highlighting positive customer experiences and identifying pain points through feedback. With these insights, you can further hone your client's key messaging into their value propositions. These propositions are key to standing out in the crowded sector. Consider this: Every hotel has nice amenities and decor. But what are the value propositions for each hotel that improve a guest's overall travel experience? It might be unique connections to the local community or focusing on a specific kind of guest, like digital nomads or LGBTQ+ travelers. As a PR professional, it's up to you to take what you know of the consumer and connect your client's value propositions to highlight their unique offerings. One undeniable shift in hospitality is that many consumers are seeking more authentic experiences and connections in their travels, from the food they're eating to the accommodations they're seeking. PR professionals can focus on highlighting local experiences that are outside of the traditional tourism box, such as cultural events, community events and small local restaurants. Today, many consumers are also seeking more personalization. Local, authentic experiences have the potential to meet this desire. As a PR professional, you can adapt your strategies to meet this need by including local experiences like restaurants, cultural festivals and museums in your PR and messaging efforts. This can be done by building and maintaining relationships with local community members and journalists who can put you on to these often lesser-known experiences. You'll always find value in securing top-tier publication coverage in the likes of Condé Nast Traveler and Southern Living. However, building relationships with regional and local journalists can also be fruitful. Those journalists might be asked to write a local guide to the surrounding area where your client is located for a larger publication, or they might choose to include a client's property in event round-ups. This PR strategy can pay off in many ways, both in the short and long term. An increasing number of consumers are seeking sustainable options for travel, according to Group's 2024 Sustainable Travel Consumer Report. I'm finding this growing interest in sustainability is almost the norm within hospitality. Many hospitality companies are prioritizing sustainable and eco-friendly efforts. Regarding PR efforts, you need to get very specific about what aspects of your client's company are sustainable. It's not particularly helpful to just say they value sustainability overall. If they have a garden that feeds into their restaurant, talk about that. If they have a composting program, talk about that. Do they regularly source local ingredients, support local communities or invest in regional conservation efforts? Point those initiatives out to get specific. Specificity will more directly appeal to consumers who are focused on eco-friendly travel. PR has evolved with the digital landscape to embrace the rise of influencers and the unique reach they can bring to a brand with their built-in audiences, and this is no different for hospitality brands. Influencer collaborations are a powerful way to expose your client to new audiences. Influencers have worked to grow a trusting follower base, and they can help brands connect with their community in authentic, genuine ways. The standard approach is to offer targeted influencers free stays, during which time the influencer will create content around their experience. There are also alternative methods for working with influencers, such as: • Offer hospitality space as a content-creation backdrop. • Allow influencers to host community events in a space. • Develop joint social media campaigns with various content, such as videos, text posts and photos. • Allow guest blogging or social media posting (i.e., an influencer account takeover). • Establish a brand ambassadorship—a long-term relationship between a client and an influencer. Influencer collaborations can go beyond the traditional free stay, so get creative in approaching these relationships. They're a unique opportunity to amplify your client's brand and can help them adapt to the changing needs of consumers. With an industry that shifts as frequently as hospitality, it's important to routinely adjust your PR strategies in response to the changing consumer landscape. By regularly adapting your approach, you'll be able to help your clients stay in direct contact with their target audiences in meaningful ways. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Daily Mail
18-05-2025
- Politics
- Daily Mail
STEPHEN DAISLEY: The SNP's £100m empire of spin comes at a cost that money can't buy - credibility and trust of voters
The Scottish state is committed to spending your money wisely, and just so you know how wisely, it is spending more than £100m telling you about it. As revealed by the Scottish Daily Mail's Michael Blackley, the Scottish Government and 93 other public bodies now employ 642 spin doctors between them, each tasked with presenting their institution in the most favourable light possible. Given the track records of some of these organisations, that is no small feat, but breaking through the £100 million cost barrier, and in the space of three years no less, lays bare the price of the SNP 's empire of spin. There is something faintly absurd, in a comedic style reminiscent of the Soviet Union, about the state having done such a good job for its citizens that it must hire hundreds of public relations specialists to help its citizens realise this. You might not see any evidence of a bountiful wheat harvest, comrade, but the Five Year Plan for Revolutionary Grain Farming has met all its targets. This is, of course, an exercise in propagandistic profligacy, as foolhardy a use of scarce resources as the outrageous spending that was allowed to go on at the Water Industry Commission for Scotland and the six-figure sum frittered away fighting and losing the For Women Scotland case on the definition of sex in the Equality Act. What sticks in the craw of the public is that there is never any accountability for these decisions. Just some faux contrition and mumbling about 'lessons learned', the lesson seemingly being how not to get caught the next time. But this is more than a matter of pounds and pennies. The top-heavy spin operation of the Scottish Government and other public bodies risks stifling transparency in a country where it is sorely needed. The Scottish state is a creature that stalks the shadows, opting to do its business behind closed doors and away from the prying eyes of the public. Understandably, there are matters which cannot be attended to under the harsh aspect of sunlight, issues like security and emergency situations, but these are exceptions to the rule that to govern well is to govern openly. The Scottish Government, and the whole cosmos of devolved power, appears to be allergic to openness. They know best and they'll let the rest of us know when they're good and ready. This attitude was exemplified in the cover-up of the first Covid-19 outbreak, in central Edinburgh, early in the pandemic. Despite the cases being linked to an international conference, in a busy city, after which delegates would have dispersed nationally and globally, neither the public nor businesses in the surrounding areas were alerted to the risk. It wasn't until 69 days later, and via a BBC Scotland investigation, that the outbreak became public knowledge. It was a breach of trust that would have required resignations in any other government but under Nicola Sturgeon was just the way things were done. The Edinburgh cover-up paled in comparison to the investigations into Alex Salmond and their fallout. Accused of misconduct, the former first minister was investigated by a procedure later found unlawful and prosecuted on charges of which he was later acquitted. Yet when the Scottish Parliament came to interrogate the circumstances behind these extraordinary events, it was met with unminuted meetings, informal chats, absent civil servants, and the almighty power of silence in an institution in which those who know the most know to keep their mouths shut. All sorts of assurances were given in light of what we were told were lapses. Only, the famous lessons had not been learned when the time came to manage the pandemic. We learned thanks to the Covid inquiry that the country was being run by a shadowy group, Gold Command, the existence of which was unknown even to senior ministers. Life or death decisions taken in secret with no minutes recorded. That should chill the blood of any democrat. Yet there was more contempt for open and accountable government yet to come when it was revealed that Nicola Sturgeon and John Swinney deleted their messages during the crisis. The one hope Scots might have had of learning who made the fateful decisions, how and why — snatched away. We hear a lot these days about the hostility some members of the public harbour towards politicians, and obviously threats and abuse are unacceptable, but there isn't nearly enough recognition of just how much hostility some politicians, including the most senior in the land, harbour towards the public. It is not enough that they have power over us, they insist on having it without any responsibility. If the battalions of spin doctors to be found across government and the public sector were there to share key information to the population, we would not learn about such things via leaks and inquiries and press exposes. But these highly paid, generously pensioned apparatchiks are not in the business of communicating information but of controlling it, of trying to gull journalists into presenting ministerial perfidy as public service and managerial failure as imperfect success. They are massagers of truth, rehabilitators of lies, and dealers in the plausible and the deniable. Scotland is hardly the only nation where government and public sector encircle themselves in a praetorian guard of press officers, but it is one in which the imbalance between journalists trying to unearth the facts and propagandists trying to keep them buried is so very pronounced. It means that, no matter how diligently they strive to separate fact from falsehood, to compose the most accurate picture of what has transpired behind closed doors, and to put this information in front of the voting public, reporters will always be outnumbered and outgunned by a taxpayer-funded manipulation machine. Spending £100 million on spin in three years is indefensible given the duty to use taxpayer's money wisely and hypocritical given oft-heard complaints about insufficient finances. But it is more than that. Recruiting so many spin doctors that the journalists tasked with holding you to account will always be unequal in manpower and resources is intrinsically anti-democratic. On the surface, it meets all the outward requirements for open, transparent government, but where it matters, on the level of substance, it is a cynical pretence. The Scottish Government and the myriad bodies and agencies that run this country do not want you to know what they are up to with your money. They want you to know only what they want you to know. When the state cloaks itself in this much spin and secrecy it is because the state has something to hide. When it spends so much cash defending its policies, cash that could have gone to improving services, it's only natural to ask whether the decision-makers have the public's best interests at heart. However cynical you feel towards the governing class, you do not feel anywhere near cynical enough. A government or a public body that would spend so extravagantly to shield from your eyes the consequences of its actions is one that has forfeited your trust. Trust is what this whole racket runs on. They can make you hand over your money, but they can't force you to trust them. £100 million pays for a lot of spin, but it costs government something money can't buy: credibility.
Zawya
13-05-2025
- Business
- Zawya
MEPRA convenes top industry leaders to examine "Communication Through Change"
The Association's annual flagship forum is set to discuss the state of the industry in response to shifting global landscapes Abu Dhabi, UAE – The Middle East Public Relations Association (MEPRA) announced the return of its highly anticipated annual forum, the UAE Leadership Majlis. Marking its 10th edition, the event will explore the evolving state of public relations and communications under the timely theme "Communication Through Change." Scheduled to take place on Thursday, May 29, 2025, at NYU Abu Dhabi, the 2025 UAE Leadership Majlis marks a decade of bringing together top communication professionals, industry leaders, and influential voices from across the region, providing a platform for insightful dialogue, knowledge exchange, and strategic foresight. "Communication Through Change" will explore how industry leaders can effectively build brands, protect reputations, and communicate with impact, while navigating evolving global landscapes, prevalent industry transformation, and emerging trends and tools. Confirmed speakers at this year's Majlis include Mazen Nahawi, Group CEO of Carma; Faheem Ahamed, Group Chief Marketing and Communications Officer at G42; Rania Masri El Khatib, Chief Brand & Marketing Officer at IMI; Jagruti Mistry, Senior Director, Head of Communications for North Africa, Levant and Pakistan at Visa; Brendan Hodgson, Executive Strategy Director at Burson; and Menna Zaki, Global Communications & Brand Strategy Executive, ex- PepsiCo. Kate Midttun, Chairperson of MEPRA, commented:"As we mark the 10th edition of the MEPRA Leadership Majlis, we do so at a time when change is not an exception, but a constant. In an increasingly complex global environment, communication is no longer just about telling stories, it is about shaping resilience, protecting reputations, and forging human connections that endure. This year's Majlis will challenge our industry to move beyond adaptation, and to lead through transformation with strategic clarity, cultural relevance, and impact." The 2025 UAE Leadership Majlis is supported by Carma, Telum Media, The Conscious Comms Collective, and First and Ten Productions. Tickets to the 2025 MEPRA UAE Leadership Majlis are available via About MEPRA: The Middle East Public Relations Association (MEPRA) is the leading industry body for public relations and communication professionals in the Middle East. MEPRA strives to promote excellence in public relations and communication by providing a platform for knowledge sharing, professional development, and industry advocacy. With a growing membership of agencies, corporations, and individuals, MEPRA is committed to raising standards and building a thriving communication community in the region.
