13 hours ago
- Entertainment
- Washington Post
How Zohran Mamdani used social media to build a movement
Zohran Mamdani, 33, explained his reasons for running for New York mayor while jogging in a marathon. He promoted his plan to freeze rent by leaping into the frigid ocean in a suit and tie.
In a Valentine's Day post, he sang a parody of 'Can You Feel the Love Tonight' and carried red heart-shaped balloons through the streets of the city. He coined the term 'Halalflation' while discussing rising food costs from inside a food cart, and later explained ranked-choice voting in Urdu using cups of lassi as props.
