Latest news with #retailmarketing
Zawya
20-05-2025
- Business
- Zawya
FancyTech celebrates global retail excellence with inaugural A&M Awards 2025
Dubai, UAE – FancyTech A&M (Advertising & Marketing) Awards, is pleased to announce the winners, celebrating brands and partners who have demonstrated outstanding creativity, brand relevance, and innovation in retail marketing. The awards ceremony took place at JW Marriott Hotel Marina, Dubai, on 15 May 2025, gathering more than 40 nominated brands and industry experts from across MENA and key international markets. The FancyTech A&M Awards, known as THE TAG, mark the first regional recognition platform solely focused on creative excellence in retail advertising and marketing campaigns. This annual award spans 14 categories, such as AI Marketing Excellence Award, Most Admired Retail Campaign of the Year, and Most Admired Retail Launch Campaign of the Year, among others. Awardees are selected by an independent, cross-disciplinary jury with representatives from the Yale School of Management, Interbrand, Dubai Design District, Mullen Lowe Lintas, and the BPG Group. FancyTech is a global leader in AI-powered commercial content, offering end-to-end visual solutions—from creation to distribution across digital and social platforms. With a portfolio of over 1,000 clients in more than 10 countries, FancyTech recently announced its strategic expansion into the Middle East, establishing Dubai as its MENA headquarters. "Partnering with the A&M Awards reflects our commitment to championing innovation that embraces personalization-at-scale," shared William Li, CEO of FancyTech. "It's about recognizing how AI, creativity, and marketing expertise converge. This year's winners remind us that great marketing always needs to be targeted to become more meaningful and effective." This year's awards highlighted outstanding examples in localized content, customer engagement, and personalized promotions. Winners were selected from diverse industries, such as retail, e-commerce, financial services, creative agencies, and real estate. 'We used to spend the entire budget on one or two sets of creatives,' says Lolen Windra, CEO of Space and Shapes, an AI Marketing Ecosystem Partner Award winner. 'Now, we can produce several sets on the same budget. We tell our clients that with FancyTech, it's three times more cost-efficient and two times faster than traditional production.' Below is the full list of Awardees for the FancyTech A&M Awards 2025: FancyTech A&M Jury Awards Most Admired Store Design Of The Year - Max Fashion, Nandos Most Admired Show Window Display Of The Year - Nayomi Most Admired Customer Experience Initiative Of The Year - Xpressions, Costa Coffee, Al Mera Most Admired Marketing Innovation with Emerging Tech - Barn's, Only Ethikal FZE, Sharaf DG Most Admired Influencer / Celebrity Collaboration Of The Year - Centrepoint Most Admired Retail Campaign Of The Year - Little Things, T. Choithram & Sons LLC Most Admired Social Media Campaign Of The Year - The Beauty Secrets Most Admired PR Campaign Of The Year - Threads Most Admired Retail Launch Campaign Of The Year - Papa Johns, Outborn Most Admired Festive Marketing Campaign Of The Year - THAT Concept Store Most Admired Community Creation Campaign Of The Year - Al Jaber Opticals, Mark & Save Most Admired Integrated Retail Campaign Of The Year - Zoom FancyTech A&M Excellence Awards AI Marketing Excellence Award – Landmark (UAE), Eyewa (Middle East), Adidas (China), Honor (China), Lazada (Singapore), Atome (Singapore), UOB Thailand (Thailand) AI Marketing Ecosystem Partner Award – Omnivibe (UAE), Huawei Cloud (UAE), Space and Shapes (Indonesia), Brainchild (Indonesia), Pandan Social (Malaysia), Sideroom Studio (Indonesia), PIMCOM (Thailand), (Thailand) Adding weight to the FancyTech A&M was its jury. An independent, cross-disciplinary powerhouse of leaders from brand, advertising, tech, academia, media and design. They include: Avishesha Bhojani, Group CEO, BPG Group; Nancy Villanueva, CEO, Iberia & Middle East, Interbrand; Mohammad Alawi, Chairman of The Board, Azad Properties; Ravi Dhar, George Rogers Clark Professor of Management & Marketing – Yale School of Management, Andrea Gordon, Retail Director – Dubai Design District (d3), Hozefa Saylawala, Director of Sales, Middle East, Zebra Technologies Europe Limited, Sarvesh Raikar, President, Creative, Mullen Lowe Lintas, Prof. Elsa Ashish Thomas, Chairperson, Manipal Institute of Liberal Arts, MAHE Dubai, Rohit Bharati, Founder & Creative Director, Tidding, Dareen Mukhaimer, CEO, e-Arabization. About FancyTech FancyTech is a global leader in AI-generated content, specializing in high-quality, brand-aligned visual content for businesses. FancyTech helps businesses looking to integrate AI across marketing, design, and digital experiences. In 2024, the company was named Grand Winner of the LVMH Innovation Award and featured on Forbes Asia's "100 to Watch" list. With deep expertise in AI-powered creative and scalable commercial content, FancyTech is shaping how enterprises harness artificial intelligence to elevate their brands and accelerate innovation. --------------------------------------------------------------------------------------------------------
ABC News
15-05-2025
- Business
- ABC News
Colourful price tags at major Australian chemists are 'misleading' shoppers into believing they're getting a discount
Major chemists' colourful promotional tags are confusing shoppers who may be duped into believing they are receiving a discount, according to new research. Consumer Advocacy Group, Choice, asked more than 1,000 consumers if they could tell if price tags, usually bright yellow or pink, at Chemist Warehouse, Priceline, and Terry White represented a discount on the usual price. One in three shoppers surveyed said they found it difficult to determine if the item was discounted or not. Choice also found a number of products at these major brand Australian chemists had colourful supersized tags that obscured smaller shelf labels offering the same prices. It meant some customers thought they were getting discounts that did not exist. "Our new research has found that those yellow and pink sales tags consumers are often bombarded with in pharmacy aisles are highly confusing," Bea Sherwood, senior campaigns and policy adviser at Choice, said. Swinburne University marketing professor, Sean Sands said retail signage could influence consumer behaviour through subtle psychological cues. "Bright, bold price tags, especially in colours typically associated with discounts like red or yellow, can trigger assumptions of savings, even when no discount is offered," he said. Australian National University marketing lecturer, Andrew Hughes has researched the role of emotions and emotional responses in communications and marketing. He said some big brand pharmacies used unethical marketing tactics, "which should be illegal," to drive sales. Professor Hughes said the overuse of colourful price tags created an emotional response in consumers who felt they were getting the best price, when in reality, that was not always the case. "It's in every single aisle to the point where it's saturated," he said. "So the consumer would believe that in every single aisle in every category, there's a bargain to be had. "But we have no reference point to ensure that we are getting a bargain." Professor Hughes said using marketing like this was not necessarily illegal, which has made it hard to regulate. The Australian Competition and Consumer Commission states that businesses must not mislead customers, including by offering a displayed price against a recommended retail price that the product has never been sold at. Professor Hughes said what constituted as misleading customers could be a "grey area" which could be used against the consumer. "There's very few areas where you are breaking the law in pricing," he said. "So as long as you're not misleading consumers about the know that consumers are vulnerable to it and are able to be exploited," he said. He said slowing down when at these big stores and thinking about the prices objectively could help shoppers sift out the marketing tactics from the real bargains. But these marketing ploys were not exclusively used by the major brand pharmacies, he said. "Once the big players do it, everyone else goes well, 'either I do what they do or I lose my business' and follow the same pricing models, because they want to be tapping into that sort of same style of marketing," he said. Choice has also called for better transparency on pharmacy labels, particularly the use of "recommended retail prices" which could result in people overestimating the value of the deal on offer. Priceline told Choice that one of its labels, Love Lower Prices, did represent a discount, but another, Great Value, did not. Chemist Warehouse, Terry White Chemist have been contacted for comment.
