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Yahoo
4 days ago
- Business
- Yahoo
e.l.f. Beauty signs $1bn deal to acquire Hailey Bieber's Rhode
e.l.f. Beauty has agreed to acquire Hailey Bieber's lifestyle beauty brand Rhode for $1bn, further diversifying its brand portfolio. The deal is set to propel e.l.f. Beauty into a transformative phase of global expansion, leveraging both companies' commitment to innovation and disruption in the beauty sector. e.l.f. Beauty will pay $800m at closing, consisting of $600m in cash and $200m in newly issued e.l.f. Beauty common stock, equivalent to around 2.6m shares. The deal also includes an additional $200m earnout based on Rhode's performance up to 2028. The closing purchase price is 3.8 times Rhode's last 12 months (LTM) net sales of $212m as of 31 March 2025. e.l.f. chairman and CEO Tarang Amin said: 'e.l.f. Beauty found a like-minded disruptor in Rhode. 'Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible. We are excited by Rhode's ability to break beauty barriers, fully aligning with e.l.f. Beauty's vision to create a different kind of company. Rhode is a beautiful brand that we believe is ready for rocketship growth.' Subject to standard closing conditions and regulatory approvals, the transaction is expected to close in the second quarter of fiscal 2026. Rhode doubled its consumer base and generated $212m in net sales in the 12 months leading up to 31 March 2025. Its products, which have been exclusively available on are set to debut in physical stores through a partnership with Sephora in North America and the UK in the second half of 2025. Bieber will maintain her role as founder and take on additional responsibilities as chief creative officer and head of innovation, as well as act as a strategic advisor to the combined entity. Rhode co-founder and co-executive chairman Michael Ratner and its co-founder, president and chief brand officer Lauren Ratner, along with CEO Nick Vlahos, will continue to lead the brand from its Los Angeles office. Bieber stated: 'We can't wait to bring Rhode to more faces, places and spaces. From day one, my vision for Rhode has been to make essential skin care and hybrid makeup you can use every day. 'Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally. 'As I continue as founder and step into an expanded role of chief creative officer and head of innovation, I look forward to leading the brand into this exciting new chapter of possibilities alongside my co-founders Michael Ratner and Lauren Ratner, who have helped bring my vision to life from the start.' In 2025, e.l.f. Beauty became the first cosmetics brand to experiment with real-world transactions on the Roblox platform, leveraging Walmart's innovative technology. "e.l.f. Beauty signs $1bn deal to acquire Hailey Bieber's Rhode" was originally created and published by Retail Insight Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Yahoo
30-01-2025
- Entertainment
- Yahoo
Rhode's Lip Liner—Worn by Hailey Bieber and Tate McRae—Is Finally Here
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." For years, we've known Hailey Bieber's go-to lip combination involves swiping on a lip liner, smudging it out, and then layering on a glossy lip balm. So it was no surprise that when she launched her beauty brand Rhode, it included a lip balm—the Peptide Lip Treatment—which has since won Cosmo beauty awards and the hearts of everyone on our feeds. The one piece of this puzzle we've been missing is the lip liner... until now. Bieber's been teasing a lip liner in a unique shape for months, and we finally have it: Rhode Peptide Lip Shape, which is officially available to shop now today. (!) Shop Now$24.00 at The Peptide Lip Shape isn't a lip liner though, per se. It's meant to be a contour for your lips to add definition and color while also making your lips look and feel more plump and hydrated. The formula actually features peptides, the go-to ingredient in Rhode's lip balm, to help soften, moisturize, and smooth lips over time. This leads to a much creamier, buildable liner that glides on easily and can be buffed out with the built-in silicone smudger on the other end. In 11 shades ranging from light pinks and mauves to taupes and mid-tone browns to dark ebony tones, you can opt for a subtle contoured effect or a full-on ombré lip moment. In the promotional images, Bieber modeled one of her go-to shades—Press, a warm pink—while musician Tate McRae wore Balance, a caramel brown (which Bieber also says she swears by as a daily contour shade). Try gliding the Peptide Lip Shape around the outline of your lips (you don't have to be too precise or precious with it, according to Bieber, which is the beauty of this soft formula), then blend out the edges with the smudger. Feel free to overline your lips a lil to add some volume, or follow your natural lip line. Then, dab on a lip balm for some shine and extra hydration. The Peptide Lip Shape is available starting January 30 at 12 p.m. EST, and if you're thinking about picking one (or, idk, five) up, do it quick. Like most Rhode launches, this one will probably sell pretty fast. You can grab one for $24, or snag this Peptide Lip Shape Set and choose four shades for $92.$24.00 at at at You Might Also Like Here's What NOT to Wear to a Wedding Meet the Laziest, Easiest Acne Routine You'll Ever Try
