08-05-2025
Ravio raises $12m Series A to modernise compensation data for global workforces
Most companies decide salaries using data from 12-18 months ago. Real-time data is changing this.
LONDON, May 08, 2025--(BUSINESS WIRE)--Ravio has raised a $12m Series A funding round led by Spark Capital (US) with participation from Blackbird (Australia) and Cherry Ventures (Europe) to modernise how companies manage compensation with real-time market data and decision making tools.
Ravio counts leading consumer brands like Just Eat Takeaway and Octopus Energy among its customers, alongside fintech leaders such as Wise, Adyen, and Mollie. Popular tech names like Zoopla and Skyscanner have also chosen Ravio to set their compensation strategies.
The compensation data gap
Despite representing 70% of operating costs, most companies make these important decisions using patchy data that's 12-18 months old. This outdated approach creates significant issues:
Talent leaves when underpaid compared to current market rates
Companies overspend on some roles while struggling to attract talent in others
Pay inequities develop as new hires and existing staff operate from different reference points
"The idea for Ravio was born from running compensation reviews during the early days of building Deliveroo," said Vaso Parisinou, Chief People Officer at Ravio. "We were scaling rapidly, and it was painful finding data from relevant companies. I was building bands across countries, ensuring my data reflected the current market, and trying to fill in gaps for remote markets. It was impossible."
Breaking through compensation complexity
"Market data hasn't kept pace with today's dynamic market," said Merten Wulfert, co-founder and CEO of Ravio. "We're bringing decades-old survey methodology into the modern age by plugging directly into our customers' HR systems. This approach automates the data collection process and lets us continuously analyse market movements as they happen."
Companies that have switched to Ravio's real-time compensation data platform are seeing immediate benefits. HERO Software, a German SaaS company growing from 100 to 250 employees this year, used Ravio to transform their compensation strategy.
"When we built salary bands using Ravio, we could immediately see a few outliers – it was easy to spot pay equity issues," explains Anna-Lena Grimm, Director of People & Culture at HERO.
The end of aged data
Ravio's platform delivers relevant market data across 46+ countries and 100+ roles, helping companies make informed decisions quickly. The platform provides:
