Latest news with #smartliving
Malay Mail
21-05-2025
- Business
- Malay Mail
Star Living's New Electronic Product Line Debuts Across Showrooms in May
Electronics Range at Star Living Sungei Kadut Showroom Wells water and air purifiers Roborock robot vacuums Deerma appliances such as dehumidifiers, air fryers, kettles, and hair dryers Standing fans Other everyday smart essentials The range reflects Star Living's commitment to quality and purposeful selection, not an overwhelming choice. These electronic products are chosen based on functionality, design synergy, and trusted brand reputation. On the other hand, Roborock and Deerma products are part of Star Living's in-house inventory. They are available for immediate cash-and-carry. As such, customers can enjoy instant gratification and trusted after-sales service. SINGAPORE - Media OutReach Newswire - 21 May 2025 -Star Living, a home furnishing brand in Singapore, is proud to announce its expansion into the electronic product category this May. With a curated selection of everyday appliances and smart home essentials, the move marks a strategic step towards becoming a comprehensive, one-stop destination for modern milestone is part of Star Living's broader vision to go beyond furniture and address the evolving lifestyle needs of customers. 'We saw a growing need among new homeowners for a convenient shopping experience. Many are furnishing their homes and buying electronic products at the same time. Expanding our offerings was a natural step,' reveals Koh Hong Jie, Group Retail Manager at Star across Star Living showrooms at Sungei Kadut , Tampines, and Serangoon North, the initial electronics lineup includes:Meanwhile, an in-store experience allows customers to test robot vacuums under actual furniture or see how small appliances complement different room layouts. This offers a practical and immersive shopping experience. For Well's products, upon receiving an order, Star Living will liaise directly with Wells to manage fulfilment and installation, providing a seamless, end-to-end experience for the electronic product launch is just the beginning of Star Living's journey into broader lifestyle categories. With custom carpentry services already in the pipeline, the brand is exploring new ways to integrate smart living and furniture design— including future possibilities like tech-integrated furniture and smart home systems.'This expansion reflects a shift in how Singaporeans shop for their homes. By curating electronics that seamlessly integrate into real living spaces, we are hoping to redefine what a modern home store can be,' Koh Hong Jie, Group Retail Manager at Star Living Living will evaluate the initiative based on showroom engagement, sales metrics, and customer feedback, particularly the attach rate of electronics purchased alongside brand welcomes media and customers to explore the new electronics range in person at its showrooms, where furniture meets functionality and style meets smart #starliving The issuer is solely responsible for the content of this announcement. About Star Living Star International is a vertically integrated company involved in the design, manufacturing, retail, and export of household furniture and accessories. Their furniture range such as dining tables, sofa and bedroom furnishings caters to urban dwellers seeking practical home living solutions. The brand covers a retail presence of 5 retail points in Singapore, 9 in Taiwan, and 1 in Malaysia.
Zawya
12-05-2025
- Business
- Zawya
Egypt: Special Group, Mint Real Estate launch '40 Square' residential project in New Capital
Egypt - Special Group for Trade and Investment, in partnership with Mint Real Estate Asset Management, has announced the launch of 40 Square, a new residential development located in the New Administrative Capital (NAC). The announcement follows a strategic agreement signed in March, under which Mint will manage all of Special Group's real estate assets, beginning with this flagship project. Situated in the Residential Investors District, 40 Square spans more than 40 feddans and enjoys a prime location near the Green River Park, the government district, and key infrastructure. The project is designed to offer smart residential units, extensive open spaces, and integrated services, with a strong focus on long-term livability and functionality. It will include approximately 1,477 residential units, with the first phase slated for completion in 2026. Total investments are projected to exceed EGP 7 billion. This development marks Special Group's debut in real estate, building on its established expertise in construction, infrastructure, and service delivery. The move reflects the company's broader strategy to shift toward long-term value creation across its asset portfolio. 'Diversification has always been central to how we grow,' said Mohamed Asaad, Chairperson of Special Group. 'Our experience spans construction, healthcare, and industrial services. Entering real estate development is a natural extension of that strategy. But it's not just about building—it requires structure, planning, and long-term thinking. That's why we partnered with Mint, to bring expertise and discipline to every stage of the process.' Tamer Erfan, Chairperson of Mint Real Estate Asset Management, said: 'This partnership aligns perfectly with our vision of delivering projects that provide real, sustainable investment value—particularly in today's challenging market. 40 Square is more than a development; it's a chance to reshape real estate investment into a long-term, stable model, backed by intelligent planning and effective execution. That's the qualitative difference Mint brings to the table.' Mint will lead the commercial direction of the project, overseeing strategic planning, marketing, CRM, and sales. Their role will be critical in ensuring 40 Square not only launches successfully but is positioned for sustained performance. 'Today's real estate market isn't driven by supply alone—it's shaped by selectivity, affordability, and strategic positioning,' said Alia El Nagdy, CEO of Mint Real Estate Asset Management. '40 Square enters the market at a moment of both opportunity and constraint. Our goal is to align the project with how people want to live, invest, and grow. We're not just reacting to the market—we're anticipating it.' El Nagdy noted that while the NAC continues to attract long-term investment, the broader real estate sector faces growing pressures from inflation, cost volatility, and shifting consumer demand. Projects that endure, she emphasized, will be those rooted in solid fundamentals and guided by clear operational models—principles that define 40 Square. The launch of 40 Square sets a strategic tone for both companies' visions of the future of real estate development: one grounded in disciplined execution, operational clarity, and long-term value creation. As Special Group expands its footprint in the sector, and Mint continues to redefine real estate asset management in Egypt, their collaboration offers a model for sustainable, performance-driven development.
