12-05-2025
One in four Brits have been eating the same ‘boring' snacks for more than a decade – 5 tips for changing it up
ONE in four Brits have been stuck in a snack loop for more than 10 years – grabbing the same tired treats time and time again.
A poll of 2,000 adults found 77 per cent are on 'autopilot' in the snack aisle, chucking the same items into their trolley without a second thought.
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A third (32 per cent) admit they eat the same snack up to five times a week, with 19 per cent as many as seven times.
And while 64 per cent are proudly loyal to their favourite snacks, 30 per cent confess they're bored stiff of their predictable snack shelf.
But many are scared to stray, with 18 per cent worried a new treat won't live up to the hype.
The research was commissioned by Cheez-It, which has teamed up with Baga Chipz MBE to launch a guide to give Brits the confidence to have a 'cheesy affair' when it comes to their go-to snacks.
They said: 'Let's be honest babes, we've all been stuck with the same boring snack – day in, day out.
'It's time to stop being loyal to something that's not giving what it needs to give!
'I'm here to say cheat on your usual nibble and have a little flirt with something new.
'Life's too short for bland snacks — let's make snack time fabulous, crunchy, and a little bit naughty.'
Some Brits are so loyal to their trusty treats, they'd pick them over almost anything else – with devoted 14 per cent said they're more loyal to their go-to snack than their favourite takeaway.
While 12 per cent value their favourite munch more than their local pub and their favourite TV show.
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In fact, one in 10 (11 per cent) even rate it above their beloved football team.
The typical Brit tucks into the same snack up to five times a week, and 30 per cent feel bored by their snack choices.
But a snack shake-up could be on the horizon, with 34 per cent wanting to break free from their same old snacking cycles, and 49 per cent are on the hunt for something more satisfying.
And temptation is everywhere, as a fifth (22 per cent) of those polled via would cheat for a limited edition nibble, while 20 per cent could be lured by an extra-crunchy snack.
For 17 per cent they would stray for something spicy, and the same number are easily tempted by extra cheese.
A spokesperson for Cheez-It said: 'Snack time should never be boring, but our research shows that Brits have gotten too comfortable with their same old choices.
'We're asking snackers to try a cheezy bit on the side for some extra snackisfaction.
'What's the worst that could happen? You might just find a brie-lliant new snack to brighten up your day.'
