11 hours ago
Tinder makes big change to attract Gen Z daters
Tinder, the world's most-used app with about 50 million monthly users, will launch a double date feature in the UK from mid-July.
The new function allows users to team up with up to three friends to "swipe right" on other pairs, creating a group chat when a match is made.
Tinder reports the double date feature has been successful in attracting young people and women looking for a more relaxed, social approach to meeting new people, with nearly 90 per cent of double date profiles coming from users under 29.
The platform is ramping up efforts to retain women and Gen Z users by rolling out additional safety features, such as ID verification.
Data from testing showed women were three times more likely to like a pair than individual profiles.
