a day ago
- Entertainment
- Wall Street Journal
America's Hottest Chicken Chain Started With $900—and Just Sold For $1 Billion
As soon as you walk through the door of a Dave's Hot Chicken, you see all the things that make it unlike other restaurant chains. The simple menu. The walls covered in murals and splattered with graffiti. The range of spice levels topped by 'Reaper,' which is so hot that it requires a waiver.
'You acknowledge that eating the Reaper can cause you harm,' the paperwork warns, 'including, but not limited to, bodily injury, property damage, emotional distress, or even death.'