9 hours ago
Threads Adds Spoiler Tags for Posts
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After testing them out over the past few months, Threads has now launched its new spoiler tags in posts, which will enable users to hide words in their posts behind a tappable overlay.
As you can see in this example, posted by Meta CEO Mark Zuckerberg, now if you want to mention something without letting everyone see (like, for example, a TV show spoiler), you can highlight the relevant text within the composer, then select 'Mark spoiler' to blur it.
Viewers will then have the choice as to whether they want to reveal that info or not, which will add another engagement element to your Threads posting options.
As noted, Threads has been developing this for some time, with the first indicators of the feature spotted in testing back in January. The option is similar to the spoiler tags on Reddit, providing another consideration when sharing potentially disruptive info.
The main target here is TV show discussion, which is still a major element of interaction on X, though Threads says that it's also seeing more chatter about trending shows, including 'The Last of Us' and 'The White Lotus.'
Tapping into trending entertainment discussion could help Threads become a bigger competitor for X, and grow its evolving community, which is steadily rising to become a more important companion for live event discussion.
Indeed, Threads is now up to 350 million monthly active users, and continues to see strong download momentum. X reported back in March that it's now serving 600 million monthly actives, though it is also losing users in some markets.
By focusing on live event discussion, which also includes live sports, Threads is hoping to be able to dethrone X as the place to be for in-the-moment engagement. And if it can win over more of these communities, it could well be on track to become the next billion-user platform, as envisioned by Zuck and Co.
