9 hours ago
- Business
- Wall Street Journal
Nike's Refocus on Sport Sparks Enthusiasm on Wall Street
Nike's NKE 15.61%increase; green up pointing triangle pivot back to sports performance over lifestyle products should slow sales declines and help stoke a turnaround that sticks, analysts say.
The sportswear company showed promise on Thursday, with better-than-expected earnings and projections for moderating sales and margin declines going forward. Analysts said that the results underscore early progress under Chief Executive Elliott Hill, who returned to Nike in October.
