Latest news with #sustainablejewelry
Globe and Mail
2 days ago
- Business
- Globe and Mail
Ouros Jewels: The Future of Lab-Grown Diamond Luxury
Started in 2018, Ouros Jewels creates sustainable jewelry, crafting beautiful rings, necklaces, and earrings with lab-grown diamonds and various precious metals. Based in New York, the brand focuses on ethical jewelry that looks stunning and protects the planet, showing why it's a favorite for luxury with a purpose. Origins and Vision Ouros Jewels started in India in 2015, founded by Vijay Sarkheliya, who wanted to change the jewelry industry with sustainable jewelry. He began crafting beautiful rings, necklaces, and earrings using lab-grown diamonds and various precious metals like silver, gold and platinum, making pieces that are both stunning and kind to the planet. This focus on eco-friendly practices made Ouros stand out, creating a brand that offers ethical jewelry without harming the environment. Owner's vision was to build a company that combines luxury with care for the Earth, and today, Ouros Jewels is known for delivering high-quality, eco-conscious designs that customers love. Milestones and Expansion From a single workshop in India, Ouros Jewels has seen remarkable growth, with sales rising over 150% in five years. The 2019 launch of their website brought sustainable lab diamond jewelry to customers worldwide, offering easy and express shipping. A dedicated team of experts helps customers track orders and resolve issues, ensuring transparency and authenticity. This commitment builds trust, keeping customers loyal for years. With exclusive deals and affordable prices, Ouros maximizes sales and reaches new heights. Their focus on quality and custom jewelry has also earned praise from many premium outlets, solidifying Ouros' global reputation. Iconic Collections and Future Goals Ouros Jewels leads in sustainable jewelry, crafting beautiful engagement rings, wedding bands, earrings, bracelets, necklaces, and loose diamonds. Their collection offers stunning lab-grown diamond rings, with colored diamonds like pink and yellow. The fine jewelry features bold pendants and tennis necklaces, paired with earrings from studs to drop dangles. Bracelets, including tennis and bezel-set designs, sparkle with responsibly sourced rubies and sapphires. Ouros specializes in custom jewelry, helping customers create unique pieces with antique-cut diamonds. In 2025, Ouros plans a new sustainable gemstone collection and a Seattle store, expanding its luxury jewelry brand. Visit or a boutique to explore eco-friendly luxury. Nationwide Store Presence Ouros Jewels operates boutiques in New York City, Texas, and London UK, and also consultation stores in Dubai, Japan, and India, offering elegant spaces to explore sustainable jewelry. Customers can resolve their ideas or confusion about jewelry, get help to create custom jewelry with lab-grown diamonds, or design unique pieces with expert guidance. Each location showcases eco-conscious collections like engagement rings, lab diamond earrings, statement necklaces and many other fine jewelry. For those searching jewelry stores near me, Ouros' New York City flagship provides an immersive experience. With top-quality customer service in premium countries and states, Ouros ensures every visit is exceptional. The brand plans further expansion to bring its eco-friendly vision to jewelry lovers worldwide. Success at Jewelry Shows Ouros Jewels has earned praise at top events like JCK Las Vegas, Jewellery & Gem Hong Kong Show, and HKTDC Hong Kong Show. Their 2024 eco-friendly engagement ring collection won the 'Green Innovation Award' at JCK Las Vegas, boosting their reputation as a luxury jewelry brand. These shows highlight Ouros' sustainable jewelry, showcasing bespoke jewelry like rings and necklaces made with lab-grown diamonds. The brand's innovative designs captivate buyers and industry leaders, reinforcing Ouros' leadership in eco-conscious luxury. Dedication to Eco-Friendly Practices Ouros Jewels is committed to sustainable jewelry. Every piece is carefully made with eco-friendly materials like lab-grown diamonds and recycled metals, reducing harm to the planet. Responsibly sourced gemstones add beauty while keeping the environmental footprint small. The brand's carbon-neutral operations, supported by partnerships with include planting a tree for every sale. Ouros' Green Packaging Revolution uses sustainable materials for all packaging, enhancing its eco-conscious approach. This dedication to ethical jewelry brands connects with customers who value the planet, making Ouros a leader in eco-friendly luxury. Visit Ouros Jewels to Experience Sustainable Luxury Ouros Jewels invites customers to explore its eco-conscious collections in boutiques or headquarters located worldwide, or online at As a leader in sustainable lab-grown diamond fine jewelry, Ouros Jewels continues to redefine luxury with ethical craftsmanship and innovative design.
Forbes
28-05-2025
- Business
- Forbes
Savannah Friedkin Is Bringing Sustainability To The Jewelry Industry
Savannah Friedkin Fine Jewelry Fine jewelry may be luxurious, but the industry can be anything but, with a lot to improve in terms of sustainable and ethical practices. Savannah Friedkin, the founder of her namesake fine jewelry brand, has stepped onto the scene to prove that luxury can be both beautiful and environmentally friendly. I spoke with her recently to learn more about how she started the brand and what it means for a jewelry brand to be committed to sustainability. Savannah Friedkin Savannah has always had a passion for combining creativity with conservation, as well as a strong entrepreneurial spirit. She earned her MBA at London Business School and focused on entrepreneurship 'with the goal of building something of my own', she explained. She desired to create a brand that was innovative and beautiful but also reflected her values, and 'with the innovation and disruption caused by lab-grown diamonds,' she became inspired to launch Savannah Friedkin Jewelry, which she initially ideated as a project during a summer program at business school. Once the program had ended, she couldn't stop thinking about the idea and set out to launch it for real. When it came to starting the brand, she knew how important it was to surround herself with an incredible team with experience in the fine jewelry field. 'Coming as an outsider,' she explained, 'there was a steep learning curve, especially when it came to the complexities of the supply chain," so hiring team members to help her navigate the jewelry world and find the right suppliers was essential. And because the brand is committed to sustainable practices, that became an especially tricky hurdle. 'We hold ourselves to high standards when it comes to sustainability, ethical practices, and traceability, which limits our options, but it's something we won't compromise on.' Savannah Friedkin Fine Jewelry FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder So, how does one make a sustainable jewelry brand? That mission begins with the raw materials. 'We only use certified recycled gold," Savannah shared, 'which means the gold had a previous life and has been refined and repurposed into something new, without the need for additional mining.' For the diamonds, they are SCS-certified, which 'is the highest level of certification for traceability, sustainability, and ethicality in sourcing.' Savannah and her team also visited each of their manufacturers and suppliers to independently audit them and ensure that all their partners are equally 'committed to supporting the communities in which they operate, and the planet as well.' Savannah Friedkin Fine Jewelry Transparency in the process is huge for Savannah and her team, which is why their website features a detailed FAQ with an entire section on 'Product/Sustainability/Environment' to provide more information on how the brand sources its materials and manufactures its products. 'If a brand is clearly sharing their goals and accreditations,' she explained, 'the more likely they are to be following their claimed practices.' As a consumer, if you're shopping for sustainable jewelry, look at brands like Savannah Friedkin that are clear about their practices and sustainability goals. Savannah Friedkin Fine Jewelry Of course, it's still important for the jewelry to look beautiful, which is why Savannah spends just as much time designing the collections. Of her first collection, Broken, she shared that it 'came from a time in my life, and in the lives of many women I love, when we were feeling a bit fractured.' She was inspired by how those moments of vulnerability, whether they be career struggles, fertility challenges, mental health, and so on, sparked deep connection and created a 'beautiful common ground'. The resulting collection features fractured and fragmented gold and silver pieces that mesmerize with their unique designs. Her second collection, Emergence, is full of constellation-like diamond pieces, which Savannah said symbolized new growth. She 'was inspired by the image of a plant breaking through concrete, life finding a way in the most unexpected places.' The third collection, SAV, is a 'celebration of simplicity' utilizing the brand's monogram to create stunning gold pieces. She described this collection as a badge of honor of sorts, saying that 'it's a quiet way of saying you belong to this tribe of women who honor each other's stories and are committed to doing right by the planet.' Building up that tribe is a big focus for Savannah and the brand this year as they continue to grow. To build connections and community with new customers, she's focused on residencies, pop-ups, and brand trips to share the Savannah Friedkin mission with the world. The brand recently hosted its first-ever brand trip with a mix of content creators, sustainability advocates, and editors at Susurros del Corazón outside of Puerto Vallarta, Mexico, to bring the brand's ethos to life during the three-day retreat. Savannah Friedkin Brand Trip at Susurros del Corazón Savannah Friedkin Brand Trip at Susurros del Corazón They're also gearing up to host their second residency at Hotel Jerome in Aspen from mid-June to September to continue to establish a strong foundation with their customers, as well as several fun pop-up events around the U.S. through the summer. For a brand that is so much about the storytelling behind the beautiful pieces, I love how this provides a great way to share what makes the designs so unique and get customers invested in the brand on a deeper level. With these exciting upcoming events, the goal to launch in the United Kingdom later this year, and the just-released Broken Hand Chain, there's no shortage of exciting growth to come for the Savannah Friedkin brand. It's a true testament that sustainability, even in the fine jewelry space, is not only possible but beautiful.
