28-05-2025
Fireproof Your Organization: Turn Down The Heat On Urgency Culture
There's a Maxell cassette tape commercial from the 80s where a man's hair is blown back by the power of the playback. That vision comes to mind when I think about the work experience so many people are having today. Except it's not a cassette tape causing our hair to stand on end. It's one emergency after another.
Urgency culture is a term used to describe the pervasiveness of the ASAP, 'I need this yesterday' mindset in the modern workplace. Once we had the tools to reply instantly, the expectation that we would soon followed. Now, employees feel constantly under pressure to work at a fast and furious pace despite the well-documented negative consequences.
An urgency culture often leads to:
Fortunately, leaders can fireproof their teams by taking a few simple actions:
One of the leaders I admire most made it a point to publicly and proudly leave the office at 4pm every day. She would work on the commuter train on the way home, but she never displayed any shame for setting a healthy boundary around her departure time. Leadership behavior sets the tone.
By providing a few points of additional guidance with a 'quick question,' you can spare your team the frantic activity that accompanies unclear requests. Including language such as 'back of the envelope' or 'don't spend more than 20 minutes on this' helps your team calibrate what you're asking of them. There's nothing worse than finding out after the fact that you destroyed someone's weekend by asking what you thought was a simple question.
It's easy to think that 'the team knows what the priorities are' after they have been shared once or twice. But the reality is that there's often a big gap between goals on paper and how people spend their time and energy. Help them focus on what matters by communicating it frequently. For example, 'Our only priority right now is clearing the backlog of customer issues. If it's not directly addressing a customer concern, put it on hold for now.'
Leadership is a stressful job, but unfortunately, emotions are contagious. When you are able to keep a cool head under pressure, it helps your team do the same. Before responding to an urgent demand from above, take a deep breath, and try and understand their reasoning. If it is truly urgent, negotiate the trade-offs on other priorities that may be required to deliver on it. If you need to loop in your team, make sure to tell them why it is urgent and how they can also prioritize in order to help get it done.
Everything is a fire drill, whether it needs to be or not. Helping your team slow down will improve their thinking, their experience, and ultimately, their outcomes.
