14 hours ago
UAE: More teens inhaling bleach, air sprays for social media, 'safe highs'
As the UAE observes World Drug Day, experts highlight a growing concern: the rise of non-traditional drug use among teenagers. While traditional substances remain a threat, young people are increasingly exposed to alternative forms of intoxication — often promoted online as 'safe' or 'legal".
From misuse of prescription drugs to inhaling household products, the line between experimentation and addiction is becoming dangerously blurry. What makes this especially worrying is how quickly these behaviours spread — often driven by viral content and peer pressure online.
Speaking to Khaleej Times, Yousef Al Dheeb AlKetbi, CEO of the National Rehabilitation Centre (NRC), highlighted that although the risks have changed, awareness and response mechanisms have also improved.
'What is reassuring is the growing awareness among schools, parents, and policymakers. The focus is no longer on reaction, but on prevention. Early interventions, open dialogues, and tailored education contribute to building a more aware and vigilant generation than ever before,' he said.
New threats
AlKetbi highlighted that one of the most worrying trends is the spread of dangerous behaviours on social media, such as inhaling air fresheners, bleach, or aerosol sprays as supposed 'safe highs". These actions might look harmless or funny in short videos, but their effects are far from it.
'Inhaling toxic substances can lead to seizures, heart failure, or even sudden death, with little to no warning signs. The damage to the brain and nervous system can be permanent,' he noted.
Psychologically, such behavior often indicates deeper issues, such as peer pressure, low self-esteem, or a desire for online validation. Because teens usually do not see these acts as 'drug use", early detection becomes even more challenging.
A behavioral approach to prevention
The NRC's response focuses on understanding teen behavior and communicating in ways that resonate with young people.
What makes our approach effective is that it's based on behavioral insights. We don't only tell teens what not to do — we explain why, using language they understand. The goal is to replace risky curiosity with informed decision-making,' AlKetbi said.
He emphasised that the centre actively monitors social media trends and responds quickly when harmful ones appear. Its strategy involves launching expert-led campaigns, creating relevant social media content, and working with schools and influencers.
Digital risks and mobile exposure
Another modern concern is early access to mobile phones. Many teens obtain personal numbers at a young age, opening the door to potential contact with drug dealers or harmful online communities.
'Early mobile phone use gives teens a level of independence that can be empowering — but also risky,' AlKetbi cautioned.
To counter this, the NRC incorporates digital safety training into its school and community programmes. Teens are taught how to spot suspicious contacts, block harmful numbers, and report inappropriate messages. These lessons are delivered through workshops, peer discussions, and short-form digital content that teens can relate to.
Empowering community
The NRC also supports parents and educators in navigating this fast-changing landscape. The centre emphasises that conversations about drugs must now include discussions about online chat groups, social media apps, and unsupervised digital interactions.
'Seeking help is not a weakness, it's a form of protection,' said AlKetbi.
To strengthen frontline support, the NRC has launched specialised training programmes for teachers. In 2025 alone, over 60 educators received training in recognising the early signs of drug use, conducting case assessments, and developing intervention plans. A follow-up system guarantees ongoing improvement and real-world impact in the classroom.
AlKetbi emphasised that true prevention starts before risky behaviors emerge. The NRC recommends beginning with early education on emotional resilience, stress management, peer resistance, and communication skills.
'Emotional intelligence and critical thinking are just as important as knowing the facts about drugs,' he said. 'When young people feel supported, understood, and resilient, the urge to seek out harmful coping mechanisms is reduced,' he added.
At home, parents are encouraged to maintain open, non-judgmental communication. Even without formal training, their presence and willingness to engage can serve as a powerful shield against risky behavior.
In schools, prevention efforts go beyond traditional lectures. Through storytelling, peer-led discussions, and interactive formats, NRC-backed programmes aim to resonate deeply with youth.
At a broader level, AlKetbi called for a national culture that embraces difficult conversations and prioritises mental wellbeing.
'We need a society that doesn't shy away from talking about drugs or mental health. Reducing stigma, sharing real recovery stories, and encouraging early intervention are all essential,' he said.
