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Yahoo
12 hours ago
- Business
- Yahoo
MIFB Partners with MalaysiaPCA to Launch Gastronomic Sensory Hub
KUALA LUMPUR, Malaysia, June 10, 2025 /PRNewswire/ -- Malaysia's most influential F&B trade fair, the Malaysian International Food & Beverage Trade Fair (MIFB), has announced a landmark collaboration with the Malaysian Professional Culinaire Association (MalaysiaPCA) for 2025. Setting a new benchmark for experiential trade engagement in Malaysia's F&B industry, this year's edition marks the launch of the Gastronomic Sensory Hub, an experiential zone where culinary innovation and strategic business matchmaking converge. Built in consultation with exhibitors and curated by chefs, the Hub reimagines the traditional trade floor by transforming it into a living kitchen theatre; where product sourcing meets gastronomy, and every dish tells a story of Malaysian excellence and global readiness. "Our collaboration with MIFB reflects a shared mission to elevate Malaysia's culinary excellence on the world stage," said Chef Soon Pau Voon, Secretary General of MalaysiaPCA. "Through the Gastronomic Sensory Hub, we aim to inspire, train, and showcase the next generation of culinary innovators and reinforce Malaysia's place as a rising force in global gastronomy." Organised by Constellar and set to take place from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre, MIFB 2025 will host over 500 exhibitors from more than 50 countries, and is expected to attract over 12,000 industry professionals. Set against the theme "Future-Ready F&B: Serving the Evolution of Trends," the fair comes at a time when Malaysian consumers are demanding healthier, tastier food with clearer sourcing and production details. MIFB is answering that call with immersive, trend-led experiences instead of static exhibition booths. Created with input from exhibitors and chefs, the Gastronomic Sensory Hub gives buyers something they rarely get on the trade floor: the chance to see, taste, and test ingredients under real conditions. It features: Live cooking demos using exhibitor products; Ingredient application tests for chefs and food service professionals; Pop-up fine dining experiences to showcase product storytelling; and Knowledge-sharing sessions with award-winning culinary teams "Beyond giving exhibitors a voice, it's also about giving buyers an experience they will remember," said Bruno Thong, Portfolio Director of MIFB. "We want to show buyers, from restaurateurs to grocers, how an ingredient performs on the plate, not just on paper. That's what makes the Gastronomic Sensory Hub a game changer." Malaysian Culinary Stars in the Spotlight The Hub will spotlight Malaysia's top culinary talents including: Chef Ikhwan A star of Malaysia's fine dining movement, Chef Ikhwan merges European technique with Malaysian soul. He led the team to a Silver medal at the IKA Culinary Olympics 2024 and a Gold at the FHA Culinary Challenge 2022. Now leading Daun & Co and serving as Sous Chef at Hotel Renaissance KL, he will be headlining live demonstrations throughout MIFB. MalaysiaPCA National Culinary Team Fresh off a Silver medal win at the FHA National Team Challenge 2025, the team features chefs from Taylor's University, Hilton KL, Le Meridien, APCA, MIB College, and more, all bringing cutting-edge creativity and world-class technical finesse to the stage. Whether you are a chef, manufacturer, distributor, or retailer, MIFB 2025 is where the next chapter of Malaysian F&B will be written, driven by a shared vision with MalaysiaPCA, innovative showcases from local brands, and a deep understanding of evolving customer expectations. MIFB 2025, organised by Constellar, is now open for exhibitor and buyer registration at About MIFB Organised by Constellar, the Malaysian International Food and Beverage Trade Fair (MIFB) stands as Malaysia's premier food and beverage trade event, dedicated to facilitating connections at every stage of the supply chain to connect, network, and collaborate from upstream to downstream solutions. As the name 'Malaysian International Food & Beverage Trade Fair' suggests, MIFB brings together international exhibitors to meet local industry players, creating invaluable opportunities for global exporters seeking to establish business connections within the broader Malaysian market. Through MIFB, international and local F&B players converge to explore innovative solutions and drive industry growth. About Constellar Constellar is Asia's preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore with a regional footprint in Malaysia, we curate and develop influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO, Singapore's largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE). Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual properties in the MICE industry. Visit for more information. View original content to download multimedia: SOURCE Constellar Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Trade Arabia
19-05-2025
- Business
- Trade Arabia
Ifema Madrid's 2024 revenues hit $257m
Ifema Madrid has announced its economic and activity results for 2024. The institution recorded revenues of €230.2 million ($257 million), 30% higher than in 2023, with the highest billing to date. The main growth driver was the trade fair business, with major fairs such as Fitur, Fruit Attraction, Genera, Sicur, Expodental, Construction Week, and Environment Week performing exceptionally well. In 2024, IFEMA MADRID also showed favorable performance across its various business lines, with a 23.89% increase in total events held. The institution hosted 740 events, including 100 fairs and congresses (30 digital), 58 music and entertainment proposals, and 578 professional conventions and meetings. Additionally, the institution organised 4 fairs outside Spain. The MICE sector at Ifema Madrid hosted 16 events, attracting nearly 83,000 attendees, including important international congresses like the World Hemophilia Congress and the European Diabetes Congress. 2024 was a pivotal year in Ifema Madrid's international development, with the successful debut of Fruit Attraction São Paulo in Brazil, Motortec Chile in Santiago de Chile, ESS+ in Colombia, and ARCOlisboa in May. As part of its digital transformation strategy, Ifema Madrid continued to enhance the functionalities of its LIVE Connect platform, welcoming 390,566 visitor users and 25,701 exhibitor users. The platform facilitated 189,257 contacts that generated 43,220 business leads for exhibitors, a 73% increase from 2023. Investments totaling €13.4 million were made in 2024, focusing on various technological applications such as CRM implementation, IoT network, Lora Network, Web 3.0 project, platforms for DataDriven, digital fairs and events, and demand and service management. Ifema Madrid demonstrated its commitment to sustainability and combating climate change, achieving its goal of zero emissions. The institution began individually analysing the carbon footprint generated during its events in 2024, resulting in a 91.88% reduction in its carbon footprint.
Trade Arabia
18-05-2025
- Business
- Trade Arabia
DEWA opens registration for WETEX
Dubai Electricity and Water Authority (DEWA) has started to receive applications for participation in the 27th edition of the Water, Energy, Technology, and Environment Exhibition (WETEX). The exhibition will take place from 30th September to 2nd October 2025 at the Dubai World Trade Centre, said a Wam news agency report. WETEX is the region's largest trade fair, spanning key sectors such as energy, water, green development, sustainability, green mobility, and smart and sustainable cities, alongside other related industries. It is also one of the world's largest specialised exhibitions of its kind. The 26th edition of WETEX, held in 2024, saw the participation of more than 2,800 exhibitors from 65 countries and attracted 50,598 visitors from around the globe.
