Latest news with #vegetableseeds
Zawya
7 days ago
- Business
- Zawya
BASF Egypt rolls out Nunhems seed varieties in Egypt
Arab Finance: BASF Agriculture Solutions Egypt, a business unit of the chemical company BASF, has officially launched its specialized vegetable seeds brand, Nunhems, in Egypt, as per an emailed press release. This launch marks a milestone in BASF's business expansion in the region, confirming the company's commitment to supporting Egyptian farmers with innovative agricultural solutions. The fully localized model for vegetable seed solutions presents a new generation of high-performance varieties in Egypt, aiming to boost yield, enhance quality, and back sustainability. Supported by more than 100 years of breeding expertise and 46 global R&D stations, the new business model is set to drive local job creation and support Egypt's plan to increase agricultural exports by 20% in 2025. In the same vein, exports of Egypt' agricultural sector continues to show resilience and potential, with exports growing in 2024 by 11% year-on-year to 8.6 million tons. Silvia Cifre, Vice President Marketing & Sales at BASF | Nunhems, commented: 'With a portfolio of over 1,200 commercial seed varieties across 20 vegetable crops and nearly 80 new varieties introduced each year, BASF | Nunhems is uniquely positioned to support Egyptian growers with innovative seed varieties and solutions tailored to local needs.' She added: 'Our business expansion here is part of a broader regional vision to bring innovation closer to the field—and help farmers grow 'vegetables people love.'' 'With over 31% of BASF's global workforce in R&D and 20–25% of investment directed to innovation, we are well-positioned to drive sustainable impact,' Youssef Babouih, Country Manager for BASF Agricultural Solutions in Egypt & the Middle East, stated. Moreover, Amr Abouzeid, Country Sales Manager - Egypt, BASF Egypt LLC., said: "Today, we proudly welcome the BASF's vegetable seeds business into our Egyptian operations. […] This model is designed to bring high-quality seeds closer to farmers through a reliable and accessible network, ensuring we serve their needs with precision and consistency." © 2020-2023 Arab Finance For Information Technology. All Rights Reserved. Provided by SyndiGate Media Inc. (
Zawya
29-05-2025
- Business
- Zawya
BASF Egypt launches commercial operations of Nunhems vegetable seed varieties
Egypt - BASF Agricultural Solutions Egypt, a division of the global chemical company BASF, has officially launched commercial operations for its specialized vegetable seed brand, BASF | Nunhems, in Egypt. The launch event, held at the iconic Pyramids of Giza, marks a major milestone in BASF's regional expansion and its commitment to supporting Egyptian farmers with innovation-led, tailored agricultural solutions. The rollout introduces a fully localized business model offering high-performance vegetable seed varieties designed to increase yields, enhance quality, and support sustainable agricultural practices. These seed solutions are backed by more than a century of breeding expertise and a global network of 46 R&D centers. BASF's entry into the Egyptian seed market is expected to create local job opportunities and align with Egypt's strategic goal of increasing agricultural exports by 20% in 2025. In 2024, the country's agricultural exports grew 11% year-on-year, reaching 8.6 million tonnes—a testament to the sector's resilience and growth potential. As Egypt intensifies its focus on sustainable agricultural development, BASF and Nunhems are uniquely positioned to contribute through a combination of global innovation, local insights, and a deep understanding of the evolving needs of farmers. 'We are excited to launch commercial operations in Egypt—a market with vast potential for high-value vegetable production,' said Silvia Cifre, Vice President of Marketing & Sales at BASF | Nunhems. 'With over 1,200 commercial seed varieties across 20 vegetable crops and nearly 80 new varieties introduced each year, we are well-equipped to support Egyptian growers with cutting-edge seed technology tailored to local conditions. This expansion is part of our broader regional vision to bring innovation closer to the field and help farmers grow 'vegetables people love.'' Echoing this commitment, Youssef Babouih, Country Manager for BASF Agricultural Solutions in Egypt and the Middle East, stated: 'Our aim is to deliver integrated solutions that address the unique challenges of Egyptian agriculture. With over 31% of BASF's global workforce dedicated to R&D and 20–25% of our investments directed toward innovation, we are well-positioned to make a lasting impact. Our efforts align directly with Egypt's Sustainable Agricultural Development Strategy, which focuses on modernization and food security.' From a market access perspective, Amr Abouzeid, Country Sales Manager at BASF Egypt LLC, highlighted the company's local distribution strategy: 'By integrating BASF's vegetable seed operations into our Egyptian structure, we've developed a new distribution model built on local expertise and strong partnerships. This ensures high-quality seeds are delivered efficiently and effectively to farmers.' BASF's expansion into Egypt's vegetable seed market reflects its broader commitment to supporting agricultural transformation across the region. The company continues to foster strategic partnerships that deliver long-term value, drive innovation, and promote sustainable growth in the agricultural sector.
Zawya
28-05-2025
- Business
- Zawya
BASF Egypt announces the official launch of commercial business with Nunhems seed varieties in the Egyptian market
Cairo – BASF Agriculture Solutions Egypt, a business unit of the chemical company BASF, has officially rolled out its specialized vegetable seeds brand, BASF | Nunhems, in Egypt, during a landmark event at the Pyramids of Giza. This key milestone is part of BASF's business expansion in the region and its commitment to supporting Egyptian farmers with tailored, innovation-led full agricultural solutions. This operational launch of the fully localized model for vegetable seed solutions in Egypt focuses on introducing a new generation of high-performance varieties aimed at boosting yield, enhancing quality, and supporting sustainability. Backed by more than 100 years of breeding expertise and 46 global R&D stations, the new business model is set to drive local job creation and support Egypt's plan to increase agricultural exports by 20% in 2025. On the same front, Egypt's agricultural sector continues to show resilience and potential, with exports growing 11% year-on-year in 2024 to reach 8.6 million tons. As the government sharpens its focus on sustainable development, BASF and Nunhems are uniquely positioned to contribute through local insight, global innovation, and a deep understanding of farmer needs. In this context, Ms. Silvia Cifre, Vice President Marketing & Sales at BASF | Nunhems, added: 'We are excited to initiate commercial operations through BASF Egypt's unique business model, a market with enormous potential for high-value vegetable production. With a portfolio of over 1,200 commercial seed varieties across 20 vegetable crops and nearly 80 new varieties introduced each year, BASF | Nunhems is uniquely positioned to support Egyptian growers with innovative seed varieties and solutions tailored to local needs. Our business expansion here is part of a broader regional vision to bring innovation closer to the field—and help farmers grow 'vegetables people love.'' Echoing this vision, Eng. Youssef Babouih, Country Manager for BASF Agricultural Solutions in Egypt & the Middle East, stated: 'Our goal is to deliver integrated agricultural solutions tailored to the evolving needs of Egyptian farmers. With over 31% of BASF's global workforce in R&D and 20–25% of investment directed to innovation, we are well-positioned to drive sustainable impact. This approach directly supports Egypt's Sustainable Agricultural Development Strategy, focused on modernizing agriculture and promoting food security.' Adding from a route-to-market perspective, Mr. Amr Abouzeid, Country Sales Manager - Egypt, BASF Egypt LLC., emphasized the company's local distribution strategy: "Today, we proudly welcome the BASF's vegetable seeds business into our Egyptian operations. This marks a foundational step in developing a new distribution model—one that is rooted in BASF Egypt's proven local presence and strong partnerships across the country. This model is designed to bring high-quality seeds closer to farmers through a reliable and accessible network, ensuring we serve their needs with precision and consistency." Notably, BASF remains committed to building partnerships that deliver long-term value for the agricultural sector. This new step with the vegetable seed business is a continuation of its mission to support market transformation through integrated, future-ready solutions that empower agricultural growth and innovation across key regional markets. About BASF: Everything we do, we do for the love of farming. Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population, while reducing environmental impacts. That's why we are working with partners and experts to integrate sustainability criteria into all business decisions. With €919 million in 2024, we invest in a strong R&D pipeline, combining innovative thinking with practical action in the field. Our solutions are purpose-designed for different crop systems. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. With teams in the lab, field, office and in production, we do everything in our power to build a sustainable future for agriculture. In 2024, our division generated sales of €9.8 billion. For more information, please visit or our social media channels.
