Latest news with #visitorexperience
Associated Press
18-05-2025
- Business
- Associated Press
Celebrating International Museum Day: Museums Turn to Directional Sound for Clearer Storytelling
LOS ANGELES, CA, UNITED STATES, May 18, 2025 / / -- As museums across the globe celebrate International Museum Day, spotlight is being cast on an emerging innovation quietly transforming visitor experiences: directional sound technology. This innovation is helping institutions deliver focused audio content in a way that enhances the visitor experience—without compromising the calm, reflective environment so essential to cultural spaces. Unlike traditional loudspeakers, which disperse sound broadly throughout a space, directional sound systems emit tightly controlled beams of audio. This makes it possible to create independent sound zones, where visitors can hear exhibit-specific narration or soundscapes clearly, while adjacent guests remain undisturbed — a key benefit that highlights the difference between directional speakers vs. traditional loudspeakers. 'Increasingly, museums are looking for ways to deliver layered, multilingual content without introducing noise pollution,' noted one exhibition designer involved in a recent gallery renovation. 'Directional audio lets you enrich the experience while keeping the space acoustically clean.' The adoption of sound control technologies is not only elevating the visitor experience but also improving the overall acoustic environment within museums and galleries. With reduced ambient noise and minimal overlap between zones, exhibits are able to provide clearer narration and better retention of information. Multilingual audio delivery is another area where these systems shine. Instead of requiring apps or handheld devices, museums can simply direct different language tracks to different areas of an exhibit, streamlining both accessibility and user experience. Commenting on the growing interest in this field, Gu, an acoustic engineer at Audfly Technology, said: 'In museum and gallery environments, we see how directional sound enables focused listening without headphones or barriers. It allows visitors to naturally engage with the exhibit's content while maintaining a quiet, shared atmosphere. For speech-heavy narration, it dramatically improves intelligibility and attention.' Audfly's ultrasonic-based directional speakers have been integrated into cultural institutions across Europe, North America, and Asia. These systems are designed to be compact and visually unobtrusive—ensuring that modern sound solutions don't compromise the aesthetic integrity of historic or minimalist exhibit spaces. As more museums invest in visitor-centric technologies, directional sound is becoming a key tool in achieving personalized, immersive, and inclusive experiences. It provides flexibility for curators and designers, while keeping infrastructure simple and unobtrusive for visitors. One museum audio technologist summarized it this way: 'It's not about overwhelming visitors with tech—it's about creating subtle, intuitive moments of connection with the exhibits. Directional sound helps do that, quietly and effectively.' On a day dedicated to celebrating the evolving role of museums in society, these innovations represent more than just technical upgrades—they reflect a growing commitment to designing cultural spaces that are thoughtful, engaging, and acoustically intelligent. About Audfly Technology Audfly is a global leader in innovative audio solutions, specializing in directional sound technology. The company's flagship Focusound Screen® technology seamlessly integrates sound directly into display screens, delivering immersive audio experiences with enhanced privacy and clarity. Beyond Focusound Screen®, Audfly has developed a diverse portfolio of directional sound products designed for a wide range of applications, including museums, retail stores, digital signage, self-service kiosks, office environments, and home entertainment systems. By precisely controlling sound projection, Audfly's innovations help eliminate audio spillover, reduce noise pollution, and create customized sound zones, making it the go-to solution for businesses and institutions looking to optimize their acoustic environments. With cutting-edge research and continuous advancements, Audfly is redefining how sound is experienced across consumer electronics, commercial spaces, and professional settings worldwide. Wei Ke Audfly Technology email us here Visit us on social media: LinkedIn Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Al Bawaba
15-05-2025
- Health
- Al Bawaba
stc collaborates Al-Amiri Hospital to enhance visitors' experience
Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced its collaboration with Al-Amiri Hospital to enhance the experience for hospital visitors. The collaboration comes as part of stc's extensive corporate social responsibility (CSR) program, particularly focusing on healthcare, one of the program's strategic pillars. As part of the initiative, stc will provide a range of televisions, display screens, and comfortable seating in patient rooms and wings at Al-Amiri a strategic focus set on supporting the healthcare sector in Kuwait, stc embarked on this initiative with its primary objective of elevating the visitors experience through modern devices and a welcoming ambiance that puts hospital visitors more at ease as they seek treatment. The collaboration is part of stc's broader approach to sustainable community engagement and its commitment to playing an active role in supporting national priorities. As part of this initiative, stc's Public Relations team scheduled a visit to the hospital, where they were introduced to Dr. Mohammad Al Jarallah, Chief Medical Officer and Mr. Jassim Al Baroun, Head of the Public Relations at Al-Amiri Hospital, and several members of the hospital's administration. During the visit, the team managed to view the current waiting rooms and various wings at the hospital to plan for the new items that will be added to each on the initiative, Ahmed Al Nowaibet, Director of Public Relations and Social Media at stc, said, 'At stc, we actively seek opportunities to support the community through collaborative partnerships with government entities, particularly in areas that directly impact people's well-being. Creating an environment where hospital visitors feel at ease is a fundamental part of delivering quality healthcare. Comfort plays a crucial role in the healing process and ensuring that hospital visitors are supported both physically and emotionally contributes to better outcomes and an overall improved experience during treatment.' He added, 'Our collaboration with Al-Amiri Hospital reflects our commitment to support the healthcare sector in Kuwait, in addition to the various initiatives that we have launched in the past. Having said that, healthcare remains a strategic priority within our CSR program, and we take pride in contributing to national efforts that align with Kuwait's vision for improved and accessible public services. As a pioneer in the private sector, stc will continue to participate in or introduce initiatives that serve the broader community and support sustainable development.'
Trade Arabia
11-05-2025
- Business
- Trade Arabia
DCT Abu Dhabi unveils incentives scheme to celebrate excellence in visitor experience
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has unveiled a new Incentives and Rewards scheme at Arabian Travel Market 2025, designed to recognise and celebrate excellence in visitor experience across Abu Dhabi's thriving tourism and cultural sectors. This initiative underscores DCT Abu Dhabi's commitment to inspiring exceptional service across the emirate's visitor-facing touchpoints by incentivising and rewarding tourism and cultural businesses and frontline workers in hospitality, retail, restaurants, attractions, and more. Saleh Mohamed Al Geziry, Director General Tourism Sector at DCT Abu Dhabi, said: 'Frontline workers and tourism businesses are the heart of Abu Dhabi's visitor experience. This initiative empowers them, celebrates their passion, and inspires even greater levels of service. Through recognition programmes such as this, we are investing in the future of our tourism sector while ensuring seamless experiences for every visitor.' The Incentives and Rewards scheme supports Abu Dhabi's long-term ambition to become the world's leading destination, offering unparalleled experiences and consistent service, driven by frontliners who continually deliver a strong visitor experience (VX). To strengthen this workforce, DCT Abu Dhabi announced earlier this week the establishment of a brand-new Visitor Experience (VX) Academy in partnership with the Abu Dhabi Hospitality Academy – Les Roches. The VX Academy will play a vital role in upskilling frontline workers, empowering them to deliver exceptional service and become eligible for these incentives and rewards. This investment in tailor-made professional development trainings will contribute to a consistently high standard of service across the emirate.
