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Axios
3 days ago
- Automotive
- Axios
IBM puts AI in the driver's seat with Scuderia Ferrari
In racing, every millisecond counts. Cars reach top speeds of over 210 mph, generating over 1 million data points per second. It's not just about speed — it's about precision, timing and insight. But until now, fans could only grasp a fraction of the complexity. That's changed with the Scuderia Ferrari app, reimagined in partnership with IBM and powered by IBM watsonx. The result is a new kind of experience — not just a second screen, but an AI-powered platform that's redefining fan engagement and showcasing enterprise AI in a new context. The challenge: Scuderia Ferrari wanted a digital experience that engaged fans and lived up to the legendary Ferrari brand — and saw an opportunity to elevate its existing platform. "The value proposition we were delivering was just content," said Stefano Pallard, Scuderia Ferrari HP's head of fan development. "And my challenge was turning an editorial product into an interactive and much more personalized product." With a global fan base of nearly 400 million, Scuderia Ferrari HP needed a platform that could engage at scale and evolve with the sport. Enter IBM. The solution: The new Scuderia Ferrari app debuted in early May, ahead of the race in Miami. It looks sleek and modern — but the real story is under the hood. With help from IBM Consulting, Scuderia Ferrari HP redesigned the experience. The architecture was streamlined. The user interface was simplified. And most importantly, AI was embedded using watsonx, IBM's enterprise-grade AI and data platform. "The data is worthless if you don't use it," said Jonathan Adashek, IBM's SVP of Marketing and Communications. "AI's the way to do that." How it works: The app brings fans into the heart of the race with: AI-generated summaries of each race. Visualized telemetry from Scuderia Ferrari HP's own performance data. Historical insights that put the action into context. Interactive features like fan polls. Full Italian-language content and support for the first time. That last point wasn't just a detail for Ferrari — it was part of the brand's commitment to better engage with its global fan base. "We wanted to deliver that strong connection with fans all over the world," said Pallard. The strategy: Behind the scenes, a hybrid cloud infrastructure powers the entire experience. And watsonx drives the production of everything from code to content. manages AI models that generate race summaries and fan-facing content. prepares and curates Scuderia Ferrari's massive datasets — from car telemetry to historical information. watsonx Code Assistant™ increases the speed and accuracy of the team's software development. It's a full-stack application of IBM's hybrid cloud and AI tools — a practical case study for what AI can do when tightly integrated into operations, product and user experience. The impact: The app isn't just for fans. It's also helping Scuderia Ferrari HP's content team do more with less. "IBM AI is helping us deliver more content and more value, faster to our fans," said Pallard. This kind of internal efficiency is key for modern brands operating at global scale. Scuderia Ferrari HP now has a tool that can automate workflows, scale content creation, and still maintain brand fidelity in everything it publishes. What this means:"When we partner with somebody like Scuderia Ferrari HP, we're using their data to create this model so it responds like Scuderia Ferrari HP," said Adashek. "That allows us to show our clients and prospective clients how they could do that same thing." The opportunity: IBM's own research shows that less than 1% of enterprise data is currently used in AI models. That means 99% of what companies know sits idle. With the Scuderia Ferrari app, IBM created an example others can follow — one that shows how proprietary, private data can be effectively deployed using hybrid cloud infrastructure and a purpose-built AI stack. What's next: As the 2025 season unfolds, Scuderia Ferrari HP and IBM plan to introduce even more features, including: The takeaway: For tech leaders, this isn't just a fun use case. It's a blueprint. The AI-powered Scuderia Ferrari app shows how enterprise data can be activated, refined and delivered through user experiences that are immediate, scalable and high-value — all while reducing internal workload. That's the future of digital products — and the future of AI. Experience it for yourself.
Yahoo
21-05-2025
- Business
- Yahoo
Bahwan CyberTek (BCT) Expands AI-First Solutions to the U.S. Market with IBM Technology
BCT will double down on generative AI, automation and data platforms in the US using IBM technology. Bahwan CyberTek's Digital Group, "BCT EXP," will lead the efforts for BCT. SANTA CLARA, Calif., May 21, 2025--(BUSINESS WIRE)--Bahwan CyberTek (BCT), a global leader in digital transformation and AI-first experience solutions, today announced the expansion of its AI-driven solutions into the United States market. Leveraging IBM technologies like watsonx and Maximo, the expansion will focus on generative AI, automation and data platforms, in addition to cloud, EAM and ESG services. Drawing from over 14 years of experience with IBM, BCT's Digital Group, "BCT EXP," will lead the initiative. "We are excited to bring AI solutions to our customers in the United States, empowering workforces to do more with less," said Navin Prasad, EVP, Global Head of Experience at BCT. "As a global leader in AI, IBM's innovation is more valuable than ever. With our expansion in the US, BCT EXP will help customers protect value, drive down costs, and improve the efficacy and governance of their AI initiatives." By harnessing IBM solutions—including watsonx Orchestrate, watsonx Assistant and more—BCT EXP's US expansion will concentrate on the following key areas: AI assistants and databases Automation platforms and B2B integration, including business automation, IT automation and app integration Data fabric and analytics, including governance, integration and business analytics Driving Customer Success Through Innovation BCT's deep commitment to the IBM AI portfolio lies in the value it delivers to customers. Recent customer success stories include a large-scale IBM Maximo implementation for one of the world's largest metros, serving a community of 30 million people and 1 million daily active users. The project streamlined maintenance, procurement, and ERP operations, and created a unified interface for accessing asset information and 3D visualization of the metro infrastructure. It also improved user experience and enabled robust payment tracking, reporting, and data visualization. This successful project is one of many achieved with IBM solutions, as BCT has led the market in the Middle East, India, and the Asia Pacific (APAC) region. Building on its strong foundation, BCT is thrilled to expand its presence in the United States. BCT consistently delivers cutting-edge IBM technology, maintains top-tier customer satisfaction, and demonstrates extensive technical and sales expertise. Empowered by deep domain expertise in retail, manufacturing, consumer packaged goods (CPG), energy, banking, government, healthcare, and oil and gas, BCT is an established provider of IBM solutions across industries. "We are excited to continue to enable business partners like BCT in their acceleration of AI technology for their clients and scaling of their business," said David La Rose, GM, IBM Ecosystem Sell. "Their implementation of IBM's watsonx solutions across a global landscape not only shows their commitment to emerging technologies and innovation, but also their expertise in bringing these opportunities to market." As BCT EXP intensifies its focus on the United States market, it reaffirms its commitment to empowering workforces with AI, driving sustainable innovation, and delivering exceptional experiences to every customer. About Bahwan CyberTek (BCT) The Bahwan CyberTek (BCT) Group is a global provider of digital transformation solutions, specializing in enterprise systems, AI, tech infrastructure, future-fit products, and Internet of Things (IoT). BCT EXP is focused on delivering remarkable digital-phygital experiences. With a proven track record of delivering mission-critical solutions to customers worldwide, the BCT Group empowers organizations to become future-fit in the age of AI and beyond. For more information, visit View source version on Contacts BCT EXP Anjali Rangaswamibctexp@
Business Wire
21-05-2025
- Business
- Business Wire
Bahwan CyberTek (BCT) Expands AI-First Solutions to the U.S. Market with IBM Technology
SANTA CLARA, Calif.--(BUSINESS WIRE)--Bahwan CyberTek (BCT), a global leader in digital transformation and AI-first experience solutions, today announced the expansion of its AI-driven solutions into the United States market. Leveraging IBM technologies like watsonx and Maximo, the expansion will focus on generative AI, automation and data platforms, in addition to cloud, EAM and ESG services. Drawing from over 14 years of experience with IBM, BCT's Digital Group, ' BCT EXP,' will lead the initiative. 'We are excited to bring AI solutions to our customers in the United States, empowering workforces to do more with less,' said Navin Prasad, EVP, Global Head of Experience at BCT. 'As a global leader in AI, IBM's innovation is more valuable than ever. With our expansion in the US, BCT EXP will help customers protect value, drive down costs, and improve the efficacy and governance of their AI initiatives.' By harnessing IBM solutions—including watsonx Orchestrate, watsonx Assistant and more—BCT EXP's US expansion will concentrate on the following key areas: AI assistants and databases Automation platforms and B2B integratio n, including business automation, IT automation and app integration Data fabric and analytics, including governance, integration and business analytics Driving Customer Success Through Innovation BCT's deep commitment to the IBM AI portfolio lies in the value it delivers to customers. Recent customer success stories include a large-scale IBM Maximo implementation for one of the world's largest metros, serving a community of 30 million people and 1 million daily active users. The project streamlined maintenance, procurement, and ERP operations, and created a unified interface for accessing asset information and 3D visualization of the metro infrastructure. It also improved user experience and enabled robust payment tracking, reporting, and data visualization. This successful project is one of many achieved with IBM solutions, as BCT has led the market in the Middle East, India, and the Asia Pacific (APAC) region. Building on its strong foundation, BCT is thrilled to expand its presence in the United States. BCT consistently delivers cutting-edge IBM technology, maintains top-tier customer satisfaction, and demonstrates extensive technical and sales expertise. Empowered by deep domain expertise in retail, manufacturing, consumer packaged goods (CPG), energy, banking, government, healthcare, and oil and gas, BCT is an established provider of IBM solutions across industries. 'We are excited to continue to enable business partners like BCT in their acceleration of AI technology for their clients and scaling of their business,' said David La Rose, GM, IBM Ecosystem Sell. 'Their implementation of IBM's watsonx solutions across a global landscape not only shows their commitment to emerging technologies and innovation, but also their expertise in bringing these opportunities to market.' As BCT EXP intensifies its focus on the United States market, it reaffirms its commitment to empowering workforces with AI, driving sustainable innovation, and delivering exceptional experiences to every customer. About Bahwan CyberTek (BCT) The Bahwan CyberTek (BCT) Group is a global provider of digital transformation solutions, specializing in enterprise systems, AI, tech infrastructure, future-fit products, and Internet of Things (IoT). BCT EXP is focused on delivering remarkable digital-phygital experiences. With a proven track record of delivering mission-critical solutions to customers worldwide, the BCT Group empowers organizations to become future-fit in the age of AI and beyond. For more information, visit
Yahoo
21-05-2025
- Business
- Yahoo
Bahwan CyberTek (BCT) Expands AI-First Solutions to the U.S. Market with IBM Technology
BCT will double down on generative AI, automation and data platforms in the US using IBM technology. Bahwan CyberTek's Digital Group, "BCT EXP," will lead the efforts for BCT. SANTA CLARA, Calif., May 21, 2025--(BUSINESS WIRE)--Bahwan CyberTek (BCT), a global leader in digital transformation and AI-first experience solutions, today announced the expansion of its AI-driven solutions into the United States market. Leveraging IBM technologies like watsonx and Maximo, the expansion will focus on generative AI, automation and data platforms, in addition to cloud, EAM and ESG services. Drawing from over 14 years of experience with IBM, BCT's Digital Group, "BCT EXP," will lead the initiative. "We are excited to bring AI solutions to our customers in the United States, empowering workforces to do more with less," said Navin Prasad, EVP, Global Head of Experience at BCT. "As a global leader in AI, IBM's innovation is more valuable than ever. With our expansion in the US, BCT EXP will help customers protect value, drive down costs, and improve the efficacy and governance of their AI initiatives." By harnessing IBM solutions—including watsonx Orchestrate, watsonx Assistant and more—BCT EXP's US expansion will concentrate on the following key areas: AI assistants and databases Automation platforms and B2B integration, including business automation, IT automation and app integration Data fabric and analytics, including governance, integration and business analytics Driving Customer Success Through Innovation BCT's deep commitment to the IBM AI portfolio lies in the value it delivers to customers. Recent customer success stories include a large-scale IBM Maximo implementation for one of the world's largest metros, serving a community of 30 million people and 1 million daily active users. The project streamlined maintenance, procurement, and ERP operations, and created a unified interface for accessing asset information and 3D visualization of the metro infrastructure. It also improved user experience and enabled robust payment tracking, reporting, and data visualization. This successful project is one of many achieved with IBM solutions, as BCT has led the market in the Middle East, India, and the Asia Pacific (APAC) region. Building on its strong foundation, BCT is thrilled to expand its presence in the United States. BCT consistently delivers cutting-edge IBM technology, maintains top-tier customer satisfaction, and demonstrates extensive technical and sales expertise. Empowered by deep domain expertise in retail, manufacturing, consumer packaged goods (CPG), energy, banking, government, healthcare, and oil and gas, BCT is an established provider of IBM solutions across industries. "We are excited to continue to enable business partners like BCT in their acceleration of AI technology for their clients and scaling of their business," said David La Rose, GM, IBM Ecosystem Sell. "Their implementation of IBM's watsonx solutions across a global landscape not only shows their commitment to emerging technologies and innovation, but also their expertise in bringing these opportunities to market." As BCT EXP intensifies its focus on the United States market, it reaffirms its commitment to empowering workforces with AI, driving sustainable innovation, and delivering exceptional experiences to every customer. About Bahwan CyberTek (BCT) The Bahwan CyberTek (BCT) Group is a global provider of digital transformation solutions, specializing in enterprise systems, AI, tech infrastructure, future-fit products, and Internet of Things (IoT). BCT EXP is focused on delivering remarkable digital-phygital experiences. With a proven track record of delivering mission-critical solutions to customers worldwide, the BCT Group empowers organizations to become future-fit in the age of AI and beyond. For more information, visit View source version on Contacts BCT EXP Anjali Rangaswamibctexp@
Yahoo
02-05-2025
- Business
- Yahoo
IBM and Box partner on enterprise AI for businesses
Box Inc., a cloud storage company, announced a partnership with IBM this week to help businesses adopt enterprise AI for everyday work tasks. The partnership brings together IBM's AI tool, watsonx, and Box AI. Box AI is an agentic AI tool developed by Box for organizations to customize their own closed-system AI models. Within Box AI, companies can limit prompt queries to specific sets of documents or data without any complex code-building. Enterprise AI refers to using AI models and tools at scale for large businesses handling proprietary information. IBM's enterprise AI studio, now brings a selection of AI models to Box AI users for them to customize to their business needs. The selection includes some of IBM's Granite large language models and recent versions of Meta's Llama models, according to a press release. "Financial services firms can accelerate fraud detection and risk analysis by extracting patterns from large volumes of transaction data, enabling real-time anomaly detection and reducing remediation time, all while ensuring compliance and auditability," Dawn Lauter, senior team manager of product marketing at Box, said in a statement. IBM partners with 90 of the world's largest banks, including Bank of America, JPMorganChase, Citigroup and HSBC. Banks and financial services companies make up 7% of IBM's clients as of the end of 2024, according to Data Captive."Traditionally, knowledge work has been constrained by the time it takes to research, create and review content," said Aaron Levie, co-founder and CEO of Box. "AI changes that, accelerating these processes exponentially. By deepening our partnership with IBM and leveraging watsonx, we're empowering enterprises to harness AI responsibly and at scale." The two partnering firms are also using each other's products as part of the partnership as well as offering them to customers. IBM's employees now have access to Box AI with IBM watsonx, and Box internally uses IBM's watsonx governance to monitor and provide guardrails for its AI models and help it comply with regulations. "The majority of an organization's data is often unstructured — buried within contracts, spreadsheets and presentations," a Box representative said in the press release. "This data can be highly valuable for AI, but often highly sensitive. Building a trusted technology pipeline for AI to access this data can be essential for security and compliance efforts, particularly in highly regulated industries." Sign in to access your portfolio
