Latest news with #womenOver50
Skift
4 days ago
- Skift
The New Era of Solo Women Travelers
Solo women travelers above 50 are a booming demographic, but there are several misconceptions about the group, which we examine in this episode of the Skift Travel Podcast. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week. Learn More This week's episode of The Skift Travel Podcast examined the surge in solo women travelers over the age of 50. JourneyWoman CEO Carolyn Ray and Intrepid Travel's Leigh Barnes discussed how travel is becoming a means of self-discovery for older women and the challenges of marketing to this demographic, among other topics, with Editor-in-Chief Sarah Kopit and Head of Research Seth Borko. Listen Now Apple Podcasts | Spotify | YouTube | RSS Five Key Points Solo Travel for Women Over 50 Is Now Mainstream: What was once considered niche has become mainstream. Travel companies are now actively recognizing the value and demand of older solo female travelers. Intrepid Travel, for example, has seen women over 50 become one of their fastest-growing customer segments. Factors Driving Travel Choices: 'Solo' isn't just about traveling alone — it's about making independent, empowered decisions. Women in this demographic often prioritize safety, cultural immersion, and meaningful experiences over luxury or traditional vacation formats. Travel Goals: Older women are moving away from the 'bucket list' mentality and toward travel experiences that foster personal growth, humility, gratitude, and cultural understanding. This demographic values meaningful and transformative journeys over tourist checklists. Challenges Facing Solo Women Travelers: A major barrier is the 'single supplement' fee that penalizes solo travelers for not sharing a room. Research shows 78% of women view this cost as a deterrent, and many prefer privacy over being assigned roommates. Companies need to rethink this model to better support solo female travelers. Myths About Older Travelers and Spending: The stereotype that older women always seek discounts is outdated. In reality, travelers aged 65–74 are among the most affluent and willing to spend on high-quality, meaningful travel. They may be frugal in other areas but prioritize spending on unique travel experiences. Episode Summary Kopit, Borko, Barnes, and Ray discussed how solo women travelers above 50, once largely ignored by the travel industry, are becoming more visible. Ray said a recent study published by JourneyWoman revealed a significant decrease in members of that group feeling undervalued by travel companies — from 70% to 34% in just two years. The four of them noted that marketing and authentic storytelling are crucial to reaching this audience, who rely more on word of mouth than traditional advertising. Despite their influence and spending power, older women remain underrepresented in travel marketing due to ageism and outdated perceptions. However, societal shifts such as increased longevity, better health, and rising passport ownership are driving this demographic to travel more than ever. The conversation also explored whether modern wellness trends, like weight-loss drugs, could further empower older women to pursue more ambitious travel experiences.
CBC
24-05-2025
- Sport
- CBC
'You're not allowed to run. But you can hurry': new basketball league in Sudbury for women over 50
This new basketball league in Sudbury, Ont., is getting women over 50 active 55 years ago Social Sharing At the age of 56, Jo-Anne Dumont is lacing up her shoes again to play in a new basketball league for women over 50. When she was in her 20s, Dumont played basketball at a competitive level for the University of Ottawa, and later, Laurentian University in Sudbury. Now she's a member of the Silver Hoop Sisters. "It's a way to get back to a lot of our philosophies, to get healthy, to stay fit as we age," she said. Longtime Sudbury basketball coach John Desormeaux helped get the new league off the ground. "I started with six ladies. Now we're up to 20 ladies," he said. Many of the participants, Dumont included, were Desormeaux's former players at the high school level. He said the league is a way for them to stay fit as they age, and socialize with other women who have similar interests. So the players don't push themselves too hard, and risk injury, they play a modified version of basketball. "You're not allowed to run. But you can hurry. You can walk fast," Desormeaux said. The basketball court is also divided in three sections with two players each. And keeping with the theme, underhanded shots – which are sometimes called "granny shots" – from anywhere on the court are worth three points, instead of two. Jocelyne Leclaire played for Desormeaux when she was in high school and said she was excited to join the league. "I have two knee replacements so this is actually excellent for me," she said. "I never thought at my age and with my situation that I would be playing basketball again."
Times
15-05-2025
- Health
- Times
Don't grieve, Gwyneth Paltrow, you can find your lost libido. I did
A recent study showing that one in four women over the age of 50 have no interest in sex resonated with many of the women I know. According to this research, 81 per cent said their libido had declined since they went through the menopause. It sounds pretty dramatic. How can such a high proportion of women have no interest in getting intimate with anybody? It certainly struck a chord with me. When I got divorced four years ago, I couldn't think of anything I'd rather do less than have sex. I genuinely thought I'd probably never get up close and personal with anyone ever again. The thought of taking my clothes off and, well, you know, just made me shudder. It was all far
