a day ago
Twilio appoints Howard Fyffe as Director of Sales for ANZ
Twilio has announced the appointment of Howard Fyffe as Director of Sales for Australia and New Zealand (ANZ).
Fyffe will oversee Twilio's Communications business in the ANZ region, leading a sales team tasked with supporting brands in delivering personalised digital engagement to customers.
The remit for Fyffe includes fostering sales growth in the region and guiding operational priorities to support brands in strengthening their digital connections with customers. His responsibilities will encompass driving the expansion of Twilio's services in the ANZ market, as well as supporting existing clients in their engagement strategies.
Fyffe brings more than 20 years of industry experience to the role, with expertise spanning AI, automation, data centre, hybrid cloud, and risk and compliance. During his career, he has held leadership roles at organisations such as xAmplify, where he served as Chief Revenue Officer, as well as multiple positions at Cisco Systems in Asia Pacific, Australia, and New York. Inclusion of prior appointments at VAST Data, Veritas, and Nutanix further highlights his breadth of experience in both enterprise sales and operations management.
Commenting on the appointment, Robert Woolfrey, Vice President for Communications, Asia Pacific & Japan at Twilio said: "Howard is a proven enterprise leader with a strong track record of driving strategic growth in Australia and New Zealand. He joins Twilio at a pivotal time, as we double down on new business, account expansion, and operational excellence in ANZ. With his leadership, we'll accelerate our momentum and help even more customers build smarter, AI-powered customer experiences."
Fyffe's appointment comes as Twilio intensifies its focus on business growth, account development, and operational strategy throughout the region. His leadership will include enabling high-performing teams to deliver digital solutions that assist brands in establishing and deepening customer relationships.
On taking up the new post, Fyffe stated: "I'm thrilled to join Twilio to lead a dynamic and talented team focused on helping businesses across Australia and New Zealand strengthen their customer engagement. Twilio sits at the intersection of technology and human connection, helping organisations turn digital interactions into meaningful experiences. Throughout my career, I've always been passionate about using innovation to solve real customer challenges, and I look forward to contributing to the strong work the team is already doing to advance Twilio's mission."
Fyffe's experience and perspective are expected to support Twilio as it seeks greater penetration in ANZ's digital engagement market. The company's strategy in the region is aimed at helping organisations leverage communications technology and data to optimise and personalise customer interactions across a range of applications, including sales, marketing, growth, and customer service.
The appointment aligns with ongoing trends in customer engagement, where personalisation and digital transformation remain a focus for businesses seeking to maintain competitive advantage. Fyffe's leadership is anticipated to play a role in facilitating the adoption of digital and AI-powered solutions among Twilio's current and prospective clients in Australia and New Zealand.
Twilio continues to operate across 180 countries, providing its customer engagement platform to a wide range of businesses and developers globally.
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