Latest news with #zeroalcohol
Yahoo
a day ago
- Health
- Yahoo
York Gin reports record sales of its no-alcohol alternative as temperatures soar!
York Gin says it is working round the clock to keep up with demand for zero-alcohol G&Ts during the heatwave. The company reports record demand for its gin alternative York Zero as drinkers look for a booze-free G&T. Health experts are advising people to stay hydrated during the heatwave by drinking more water and soft drinks than normal. York Gin Director Natalie Hall said: 'We've been up to our ears bottling York Zero over the last few days as the mercury has been rising. Thankfully we've got a good supply - so we can keep up with demand. RECOMMENDED READING: York Drinks and Bax Botanics launch alcohol-free York Zero York Gin finalist for Deliciously Yorkshire Taste Award York Gin launches Rutterkin Rum in honour of its emblem 'From our perspective, it looks like people are taking the official advice to stay hydrated.' Hotspots in York like The Star Inn The City include the booze-free gin on their cocktail menu. Their terrace overlooking the River Ouse gets packed when the sun comes out, she added. The DrinkAware website says: 'Alcohol makes you sweat more, because it interferes with your body's ability to control its own temperature. Combined with the fact that alcohol makes you pee more, you can lose more fluid than you take in and become dehydrated unless you replace that lost fluid by drinking extra water.'
Yahoo
19-05-2025
- Business
- Yahoo
ArKay Zero Proof Cuts Through Alcohol Culture -- And May Help Prevent Millions of Drunk Driving Incidents
With Global Alcohol Consumption Declining, ArKay Leads the Sober Revolution That's Saving Lives MELBOURNE, Fla., May 19, 2025 /PRNewswire/ -- As alcohol consumption falls across the globe, one brand is emerging as a game-changing force in public health, personal choice, and road safety: ArKay Zero Proof. Available in over 35 countries and served in thousands of bars, lounges, restaurants, and hotel chains, ArKay is redefining the drinking experience — without alcohol and without compromise. Arkay's Role in Preventing Drunk Driving According to the World Health Organization, alcohol-related traffic accidents cause over 1.3 million injuries and deaths annually. ArKay offers a practical, scalable solution: zero-alcohol spirits that replicate the taste and complexity of traditional liquors — without the risk of intoxication. In 2024, ArKay served an estimated 10 million bottles to: Designated drivers Pregnant women Sober professionals Health-conscious consumers Each bottle served represents a potential drunk-driving incident averted. "We don't just sell zero-proof spirits — we sell peace of mind," says Reynald Vito Grattagliano, founder of ArKay Beverages. "Every bottle of ArKay poured is a chance for someone to get home safe, stay sober, and still enjoy the moment." Why People Are Drinking Less — And Choosing ArKay This shift in behavior isn't accidental — it's cultural. Consumers are moving away from alcohol for deeply personal and global reasons, and ArKay is at the forefront of this transformation: Health Awareness: Studies link alcohol to cancer, liver damage, depression, and poor sleep. ArKay offers enjoyment without the health risks. Wellness Culture: Gen Z and Millennials are drinking 20% less than previous generations. ArKay caters to their values of mindfulness and balance. Economic Realism: With alcohol prices rising, ArKay provides a cost-effective, tax-free alternative. Sober Inclusion: ArKay breaks down social barriers for Muslims, people in recovery, and non-drinkers. Professional Performance: Executives, creatives, and entrepreneurs are choosing clarity and mental sharpness over hangovers. Powered by Beyond Spirits – The World's First Plant-Based Alcohol-Free Spirits Company ArKay is now proudly part of Beyond Spirits, the global pioneer in plant-based, alcohol-free spirits. Using molecular technology and 100% natural ingredients, Beyond Spirits delivers the experience of drinking — without ethanol, toxicity, or compromise. Consumers are embracing this innovation for: Functional, plant-based ingredients Total freedom from alcohol-related health risks Halal and culturally inclusive options A smarter, more sustainable lifestyle From Melbourne to the World: A Billion-Dollar Brand with Global Reach ArKay is already reshaping nightlife and sober living across the globe: In Dubai, luxury hotels serve ArKay mocktails to elite guests observing health or religious restrictions. In New York City, high-end lounges have reported a 38% increase in non-alcoholic cocktail sales — with ArKay's whiskey and gin leading the trend. In Sweden, ArKay has partnered with event venues to create "Sober Zones" in cities with some of the strictest DUI laws in the world. The Road Ahead: Sober-Driven and Globally Focused ArKay is not just following a trend — it's shaping a movement. As governments tighten DUI laws and consumers demand safer, smarter alternatives, ArKay stands ready to expand into 50 countries by 2026, offering: Scalable alcohol-free solutions Luxury-grade alternatives for all lifestyles Support for public safety and zero-tolerance initiatives "We're not replacing alcohol — we're replacing regret," says Grattagliano. About ArKay Beverages Founded in 2011 in France, ArKay Beverages created the world's first alcohol-free spirit. Today, ArKay offers over 30 premium zero-proof options — from whiskey and vodka to tequila, amaretto, and rum — served in more than 35 countries. Now part of Beyond Spirits, the world's first plant-based alcohol-free spirits company, ArKay is valued at $1.5 billion USD, thanks to its explosive global demand and visionary leadership in the zero-proof beverage space. Media Contactpress@ (956) 691-7252 View original content to download multimedia: SOURCE BEYOND SPIRITS LLC
