Latest news with #100Thieves
Makkah Newspaper
2 days ago
- Business
- Makkah Newspaper
Esports World Cup Foundation Announces 40 Clubs Selected for Its $20 Million Club Partner Program, Uniting over 300 Million Esports Fans Worldwide
The Esports World Cup Foundation (EWCF) today announced the top 40 esports Clubs that have been accepted into the EWCF Club Partner Program, an industry-leading initiative designed to promote the sustainable growth of esports organizations. The $20 million program offers participating Clubs up to $1 million in funding to expand their brand and grow their global audience through innovative content and marketing campaigns leading up to and throughout the Esports World Cup Since 2023, the EWCF has supported esports Clubs with a carefully aligned funding model that contributes to the Club Partner Program members' financial stability and brand growth. To achieve this, the 2025 Program will focus on fueling global fan growth across all borders and games through impactful storytelling and creative campaigns. Leveraging EWCF support, the 40 Partner Clubs, reaching over 300 million fans, will drive global growth by creating compelling experiences and content that deepen their connection with fans Embargo until 17.03.25, 2pm CET worldwide, including behind-the-scenes production, player documentaries, and live fan experiences that excite their communities. The 2025 program offers modular funding for campaigns that engage fans, tell EWC-related stories, and enable Club-driven innovation. 'The EWCF Club Partner Program is a cornerstone of our mission to build a sustainable future for esports Clubs worldwide while creating opportunities for organizations from some of the world's fastest-growing markets' , said Faisal Bin Homran, Chief Product Officer at the Esports World Cup Foundation. "This year's 40 partnered Clubs represent a diverse and dynamic cross-section of global esports, spanning legacy organizations, rising stars and global powerhouses that collectively define the rich history and the rapidly evolving future of the industry. By investing in their growth, the program will enable Clubs to expand their audience and reach, strengthen their brands, and gain greater visibility through fan-first content, shaping the future of esports as a global sport and mainstream entertainment." With this year's focus on high-growth regions, the 2025 EWCF Club Partner Program represents a truly global roster, including six Clubs from China, alongside additions from rapidly expanding markets like Japan, India, and LATAM. The full lineup of Clubs, in alphabetic order: 100 Thieves, All Gamers, Bilibili Gaming, Cloud9, Edward Gaming, EVOS, FaZe Clan, Fnatic, FURIA, G2 Esports, Gaimin Gladiators, Gen.G, Gentle Mates, HEROIC, JD Gaming, Karmine Corp., Movistar KOI, LEVIATAN, LOUD, MOUZ, NAVI, NIP .eStar, ONIC, POWR, REJECT, S8UL, Sentinels, T1, Team BDS, Team Falcons, Team Liquid, Team RRQ, Team Secret, Team Spirit, Team Vitality, Twisted Minds, Weibo Gaming, Wolves Esports, ZETA DIVISION. The 2025 Club Program applications in China were supported by Tencent E-Sports, who have facilitated the process for 20 Clubs that have applied. Six Clubs were selected, including All Gamers, Bilibili Gaming, Edward Gaming, JD Gaming, Weibo Gaming, and Wolves Esports—China's most dominant teams, engaging over 125 million Chinese fans through gaming, entertainment, and lifestyle content. Additionally, eStar, as part of NIP , has also been added to the lineup, further serving the expansion of the Club Partner Program in China and activating Chinese fans. All Clubs were selected through a rigorous evaluation process that reviewed nearly 200 applications. This included assessing their competitive track record in the Club Championship in 2024, their potential across multiple games, social media presence, fan engagement, and their strategic plans for activating their global esports audience. Eight Clubs received direct invitations based on their EWC 2024 Club Championship ranking, while the remaining spots were allocated through an open application process. Nineteen Clubs joined for the first time, and 21 returned from the inaugural year. 'Esports is evolving faster than ever, and the EWCF Club Partner Program is driving that evolution by giving Clubs the tools to grow, engage fans, and compete at the highest level, " said Fabien "Neo" Devide, Chairman and co-founder of Team Vitality. "EWC 2024 was a defining moment for us—winning points in five games, two podium finishes, and securing a top-four finish at the Club Championship. The scale and energy of the event proved just how influential esports has become. We're proud to be part of the program again, fueled by the enthusiasm of French fans who continue to support and inspire us as we look to elevate our game, win as many tournaments as possible, and carry Team Vitality's colours high on the biggest stage in esports.' Embargo until 17.03.25, 2pm CET 'As one of the fastest growing esports organizations in North America, we are delighted to join the EWCF Club Partner Program, ' said Rob Moore, CEO of Sentinels. 'Continuing the momentum of our success in 2024, including a major win in VALORANT and significant growth across our social channels reaching millions of fans in North America and beyond, the addition of VALORANT to the Esports World Cup is the perfect time for us to become an official partner and deliver new and exciting content to an even wider audience.' "Since Day One, All Gamers has chased esports glory—pushing non-stop for over 20 years. With years of hard work from our teams, we've scored big wins in top games and trained legends in the scene, " said Le Kedeng, Chairman of All Gamers. "Competing at the 2024 EWC against the world's best, that fire burns bright. Now joining EWCF's Club Partner Program, here's our hope: When fans worldwide see Chinese esports through AG, they won't just recall epic comebacks, but our crew's unstoppable spirit—cutting through challenges like a blade. That combination of grit and grace—that's China's gift to the global esports race." Membership in the EWCF Club Partner Program is subject to annual renewal in line with the Program's requirements, reflecting the dynamic nature of the esports industry. A Club's participation in the program does not guarantee a spot at the Esports World Cup 2025. All Clubs are required to qualify through official qualification pathways to earn their spot in each game's EWC tournament. The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament's unique cross-game format will reward participating Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports' best teams, players and games under one banner in the largest-ever celebration of esports. To learn more about the EWC Club Partner Program, visit For more information about the Esports World Cup, visit and follow @EWC_EN on X. Follow the Esports World Cup Foundation on LinkedIn for the latest announcements about Esports World Cup 2025.
Yahoo
24-03-2025
- Business
- Yahoo
Oakley and 100 Thieves unite, launching exclusive performance eyewear collection
Oakley, a leader in innovative eyewear, and 100 Thieves, the premier gaming lifestyle brand, have launched an exclusive new performance eyewear collection. The signature eyewear series collection features two styles showcasing the 100 Thieves Geo-Print, a graphic inspired by Heads-Up Display (HUD) video game maps, a 100 Thieves lens etch, and the 100 Thieves logo on the frame. This unique campaign and collaboration celebrate the fusion of gaming and lifestyle culture and symbolize 100 Thieves' rich history and forward-thinking vision. The partnership aims to capture the sophistication, passion, and energy that define their central role in gaming culture. Built for those who love differently, whether in the game or out in the world, each detail of these two eyewear styles is crafted precisely, combining cutting-edge optics with the unmistakable 100 Thieves aesthetic. The first of the two styles within the collection is the HSTN Trigger 100T Grey Smoke, gaming-focused eyewear featuring Oakley's Prizm™ Gaming 2.0 lens technology. The second style, Radar EV Path 100T Matte Black, offers performance-oriented sunglasses featuring an iridescent Prizm™ Road lens. 'We're thrilled to partner with Oakley to create this exclusive collection,' said Matthew 'Nadeshot' Haag, Founder of 100 Thieves. 'The HSTN blue light glasses have been essential for staying locked in longer while on stream, and our Radar EV sunglasses are my go-to on the golf course.' The new Oakley x 100 Thieves collection also includes a custom-branded micro bag, box sleeve, and zippered hard case, providing a complete 100 Thieves experience. You can now purchase the Oakley x 100 Thieves collection directly from and select retailers worldwide. The post Oakley and 100 Thieves unite, launching exclusive performance eyewear collection appeared first on The Manual.
