Latest news with #Admitad
Yahoo
21-05-2025
- Business
- Yahoo
Turning U.S. Tax Hurdles into Opportunities for Chinese Brands with Affiliate Marketing
DUBAI, UAE, May 21, 2025 /PRNewswire/ -- Recent U.S. tax policy changes present significant challenges for Chinese brands in the American market, demanding strategic adaptation for sustainable growth. The end of the De Minimis Exemption means that shipments under $800 from China are no longer duty-free. Coupled with massive tariff hikes of up to 54% on imports and a 10% universal baseline tariff affecting Chinese goods, these shifts threaten profit margins and market competitiveness. This evolving tax landscape has heightened administrative demands and financial strains, challenging profitability and competitiveness. Products like fast fashion or gadgets, once cheap and competitive, now face increased costs. For instance, a $5 T-shirt could now incur $1.50 in duties, squeezing profit margins and raising retail prices. To navigate these challenges, Chinese brands are embracing agility and innovation. Brands like SHEIN are diversifying into booming markets such as India and the Middle East, leveraging local partnerships to sidestep tariffs. Hybrid pricing strategies, where part of the tariff cost is absorbed initially to offset expenses, are proving effective. Affiliate partnerships offer a cost-effective and flexible way to thrive in this evolving landscape. Despite rising tariffs, some Chinese brands are thriving by partnering with Admitad and using innovative affiliate marketing. Vevor saw a remarkable increase in sales in a year, while SHEIN generated millions of orders through Admitad partners, expanding into markets like Poland, Canada, Saudi Arabia, and the UAE. DHgate maintained a robust annual growth by leveraging Admitad's global publisher network, illustrating how strategic partnerships and innovative marketing solutions can drive growth despite external pressures. Since 2013, Admitad has helped Chinese retailers generate over $7 billion in cross-border sales, adeptly navigating regulatory changes and market volatility. Its performance-based approach ensures brands remain resilient, competitive, and poised to seize new opportunities worldwide. The U.S. tax shake-up presents a challenge but also an opportunity for innovation and growth. With Admitad's affiliate marketing solutions, Chinese brands can minimize risk, maximize ROI, and thrive in America and beyond. Media contacts: press@ View original content: SOURCE Admitad Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
21-05-2025
- Business
- Yahoo
Turning U.S. Tax Hurdles into Opportunities for Chinese Brands with Affiliate Marketing
DUBAI, UAE, May 21, 2025 /PRNewswire/ -- Recent U.S. tax policy changes present significant challenges for Chinese brands in the American market, demanding strategic adaptation for sustainable growth. The end of the De Minimis Exemption means that shipments under $800 from China are no longer duty-free. Coupled with massive tariff hikes of up to 54% on imports and a 10% universal baseline tariff affecting Chinese goods, these shifts threaten profit margins and market competitiveness. This evolving tax landscape has heightened administrative demands and financial strains, challenging profitability and competitiveness. Products like fast fashion or gadgets, once cheap and competitive, now face increased costs. For instance, a $5 T-shirt could now incur $1.50 in duties, squeezing profit margins and raising retail prices. To navigate these challenges, Chinese brands are embracing agility and innovation. Brands like SHEIN are diversifying into booming markets such as India and the Middle East, leveraging local partnerships to sidestep tariffs. Hybrid pricing strategies, where part of the tariff cost is absorbed initially to offset expenses, are proving effective. Affiliate partnerships offer a cost-effective and flexible way to thrive in this evolving landscape. Despite rising tariffs, some Chinese brands are thriving by partnering with Admitad and using innovative affiliate marketing. Vevor saw a remarkable increase in sales in a year, while SHEIN generated millions of orders through Admitad partners, expanding into markets like Poland, Canada, Saudi Arabia, and the UAE. DHgate maintained a robust annual growth by leveraging Admitad's global publisher network, illustrating how strategic partnerships and innovative marketing solutions can drive growth despite external pressures. Since 2013, Admitad has helped Chinese retailers generate over $7 billion in cross-border sales, adeptly navigating regulatory changes and market volatility. Its performance-based approach ensures brands remain resilient, competitive, and poised to seize new opportunities worldwide. The U.S. tax shake-up presents a challenge but also an opportunity for innovation and growth. With Admitad's affiliate marketing solutions, Chinese brands can minimize risk, maximize ROI, and thrive in America and beyond. Media contacts: press@ View original content: SOURCE Admitad Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Arabian Business
10-04-2025
- Business
- Arabian Business
Saudi Arabia's creator economy surges 32% in Q1 2025, TikTok leads growth: Report
The Saudi creator economy grew by 32.37 per cent in Q1 2025, fuelled by influencer marketing, content-driven commerce, and the increasing adoption of user-generated content (UGC), an industry report said. Video content is at the forefront of this expansion, according to the joint study by Admitad and Stllr Network. Riyadh launches Creative District Saudi creator economy booms 'The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales,' said Mohannad Alzahrani, Cofounder and VP KSA of Stllr Network. 'Brands that leverage UGC see stronger engagement and higher conversion rates,' he said. Alzahrani said the surge in Saudi's creator economy is not just about growth, it's about transformation. 'Creators are becoming the new entrepreneurs, shaping industries through authentic and high-impact content. Brands that invest in this shift will lead the future of digital engagement,' he said. Among social platforms, TikTok has seen the highest growth in influencer-driven orders, with its penetration is estimated to be a staggering 88 per cent of the population. X, formerly Twitter, increased by 17 per cent, followed by Instagram with a 12 per cent rise, while Telegram has grown by 10 per cent. The fastest-growing content niches according to Stllr Network, include beauty, which has grown by 56 percent, lifestyle by 45.8 per cent and fashion by 18.2 per cent. Technology (10.6 per cent), entertainment (8.2 percent), food (7 per cent), fitness (6.5 per cent), parenting (5 per cent), and gaming (3.5 per cent) are the other growing content segments. Influencers drive GMV growth Admitad said the analysis of over 300,000 influencer-driven orders revealed a 15 per cent year-on-year increase in Gross Merchandise Value (GMV) and a 5 per cent rise in order volume in 2024. The average order value (AOV) stands at $54, with influencer earnings growing 14 per cent. While fixed payments remain common, Saudi influencers are increasingly incorporating performance-based marketing as an additional collaboration model, the report said. Many now adopt a hybrid approach, combining fixed fees with the CPA (cost-per-action) model, where they earn based on real sales and conversions, it said. 'The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts,' said Anna Gidirim, CEO of Admitad.
Arabian Business
28-03-2025
- Business
- Arabian Business
Ramadan and Eid e-commerce sales soar in MENA, led by Saudi Arabia and UAE, study shows
Eid Al-Fitr shopping this year is expected to see a 30 per cent jump in gift demand in terms of gross merchandise value (GMV) in MENA, market research said. Along with an estimated over 150 per cent surge in gift demand during Ramadan 2025, the current festival shopping will also give a major boost to e-commerce sales in the region, the joint study by Flowwow, a UAE-based gifting marketplace, and Admitad, said. The study, which analysed over 900,000 customer orders, forecasted a 10 per cent increase in online sales during the Eid Al-Fitr shopping period. Shoppers in MENA are turning to online gifting during this time of generosity and family connection, the study said. 'The latest numbers confirm that this year's Ramadan sales in MENA have outpaced 2024, with a 9 per cent increase in total sales and an impressive 35 per cent growth in GMV. Saudi Arabia saw an even bigger e-commerce peak, with sales increased by 30 per cent and GMV rising 35 per cent,' the market study said. With strong early Ramadan sales this year, Flowwow and Admitad experts predicted a record-breaking Eid Al-Fitr 2025, forecasting a 10 per cent rise in online sales and a 30 per cent increase in GMV compared to last year. Anna Gidirim, CEO at Admitad, said the Ramadan and Eid season continues to be a peak period for e-commerce in the MENA region, driven by the growing consumer preference for online shopping and gifting. 'This trend is particularly pronounced in Saudi Arabia and the UAE, where digital retail adoption remains strong,' she said. Ramadan and Eid average order value surge A key trend observed during Ramadan and Eid Al-Fitr is the average order value (AOV) increase from $41 to $49 year-over-year, particularly in top-spending countries such as Kuwait, the UAE, and Saudi Arabia. Among MENA countries, Kuwait led the way with an average order value of $125, followed by Saudi Arabia at $86, the UAE at $83, Qatar at $53, and Jordan at $48. 'As Ramadan and Eid Al-Fitr bring people together, we're seeing more shoppers choosing meaningful gifts to celebrate and strengthen their connections with loved ones,' said Slava Bogdan, CEO of Flowwow. 'Based on current trends, we expect Eid Al-Fitr 2025 to set new records, with gifting sales projected to grow by at least 50 per cent, compared to last year in the UAE,' she said. Bogdan said flowers, sweets, and gourmet sets remain among the top choices, reflecting the blend of tradition and convenience. Rise in mobile shopping Online shopping during the Ramadan and Eid season also saw a jump in orders via mobile devices, accounting for over 40 per cent of all purchases in MENA. Mobile-based orders were even higher in countries like Saudi Arabia (50+ per cent) and the UAE (up from 39 per cent to 47 per cent), the study said, adding that this surge is largely driven by younger generations like Gen-Z, who are fully accustomed to mobile-first, digital commerce. The study said the gifting market is also intensifying, with more players entering the sector to meet the rising demand. 'Today's competitive landscape spans niche gifting marketplaces such as Floward, FNP and Flowwow, whereas e-commerce platforms like Amazon UAE, super-apps like Talabat, Deliveroo, and Careem, besides retailers and offline stores are also expanding beyond rides and food delivery, quickly launching gifting services to take advantage of the booming demand during Ramadan and Eid,' it said.
Khaleej Times
27-03-2025
- Business
- Khaleej Times
Eid Al Fitr and Ramadan drive Mena e-commerce boom
Shoppers in Mena are increasingly turning to online gifting as Eid Al Fitr approaches, a study showed. Data from Flowwow, a UAE-based gifting marketplace and Admitad, a partnership marketing platform, revealed a surge of more than 150 per cent in gift demand during Ramadan 2025, with a forecasted 10 per cent increase in online sales and a 30 per cent rise in GMV for Eid al-Fitr. As the Mena gifting market is projected to grow from $6.36 billion in 2025 to $8.47 billion by 2032, exhibiting a CAGR of 4.16 per cent, both e-commerce giants, super apps, and niche gifting platforms are expanding their gift categories to capture a larger share of the growing demand for online gifting during the Ramadan month. The latest numbers confirm that this year's Ramadan sales in Mena have outpaced 2024, with a nine per cent increase in total sales and an impressive 35 per cent growth in gross merchandise value (GMV). Saudi Arabia saw an even bigger e-commerce peak, with sales increased by 30 per cent and GMV rising 35 per cent. The UAE also experienced a 20 per cent boost in orders, with GMV growing 13 per cent in 2025. With strong early Ramadan sales this year, Flowwow and Admitad experts predict a record-breaking Eid al-Fitr 2025, forecasting a 10 per cent rise in online sales and a 30 per cent increase in GMV compared to last year. 'The Ramadan and Eid season continues to be a peak period for e-commerce in the Mena region, driven by the growing consumer preference for online shopping and gifting. This trend is particularly pronounced in Saudi Arabia and the UAE, where digital retail adoption remains strong,' said Anna Gidirim, CEO at Admitad. While Ramadan has always been a key shopping season, 2024 saw an even greater shift to online spending. During Eid al-Fitr, sales across Mena skyrocketed by 38 per cent, with total spending up by 36 per cent compared to the previous year. Saudi Arabia saw an impressive 50 per cent rise in orders, with GMV increasing by 28 per cent, while in the UAE, orders climbed by 27 per cent, and GMV rose by 16 per cent. Ramadan itself also showed steady growth. In 2024, overall sales in Mena increased by seven per cent, with GMV up five per cent compared to non-festive months. While Saudi Arabia's growth remained modest, the UAE saw a 5 per cent jump in order volume and a 7 per cent rise in GMV. A key trend observed during Ramadan and Eid al-Fitr is the average order value (AOV) increase from $41 to $49 year-over-year, particularly in top-spending countries such as Kuwait, the UAE, and Saudi Arabia. This growth in consumer spending highlights the significance of Ramadan as a peak e-commerce season in the region. Among Mena countries, Kuwait led the way with an average order value of $125, followed by Saudi Arabia at $86, the UAE at $83, Qatar at $53, and Jordan at $48. The demand for online shopping during the Ramadan and Eid season is growing, with an increase in mobile orders and over 40 per cent of all purchases in Mena made via mobile devices, and even higher in countries like Saudi Arabia (50 per cent+) and the UAE (up from 39 per cent to 47 per cent). This surge is largely driven by younger generations like Gen-Z, who are fully accustomed to mobile-first, digital commerce. As a result, the gifting market is intensifying, with more players entering the sector to meet the rising demand. Today's competitive landscape spans niche gifting marketplaces (Floward, FNP, Flowwow) whereas e-commerce platforms (Amazon UAE), super-apps (Talabat, Deliveroo, Careem), retailers, and offline stores also expand beyond rides and food delivery, quickly launching gifting services to take advantage of the booming demand during Ramadan and Eid. As the Ramadan season progresses, these marketplaces, particularly regional e-commerce giants, are expanding their gifting categories, introducing new collections, and competing to capture a larger share of the Mena gifting market, which is projected to reach $6.38 billion by 2030. The competition in the e-gifting sector heats up, so niche marketplaces should prioritise convenience, emotional value, and differentiated experience, especially as consumers expect more thoughtful and seamless gifting journeys. Ramadan and Eid al-Fitr are considered peak seasons for gifting platforms, with a notable increase in sales, and the biggest surge happens just days before Eid. According to 2025 data, Ramadan emerged as a key period for the Flowwow gifting marketplace, marking a significant 150 per cent+ surge in gifts demand. The data reveals significant growth in Ramadan 2025 compared to 2024: GMV rose 203.7 per cent, while the number of gift sales rose by 152.8 per cent. The average order value for gifts during Ramadan saw a growth of 19.05 per cent, reflecting higher demand and larger purchases in the e-commerce sector during Ramadan and Eid al-Fitr. 'As Ramadan and Eid al-Fitr bring people together, we're seeing more shoppers choosing meaningful gifts to celebrate and strengthen their connections with loved ones. Flowers, sweets, and gourmet sets remain among the top choices, reflecting the blend of tradition and convenience. Based on current trends, we expect Eid al-Fitr 2025 to set new records, with gifting sales projected to grow by at least 50 per cent compared to last year in the UAE,' said Slava Bogdan, CEO of Flowwow. The most popular gift categories for Eid al-Fitr on the marketplace include flowers (73.4 per cent), pastries and confectionery (20.4 per cent), gourmet sets (2 per cent), and edible bouquets (1.5 per cent), which are commonly used to delight family and friends, serve at Iftar dinners, and provide traditional snacks for celebrations. The most popular e-commerce categories in Mena during Ramadan included fashion, which accounted for 17.8 per cent of total orders. Electronics followed closely at 16 per cent, while home goods represented 15 per cent of all the orders. Automobiles, parts, and accessories made up 8 per cent, and toys and hobbies accounted for 6.5 per cent. Beauty and health products held a 6.2 per cent percent share, while tools comprised 4.7 per cent percent. The mother and kids category represented 4 per cent, and sports and entertainment stood at 3.8 per cent. Distinct regional trends emerged as well. Saudi Arabia saw increased demand for auto parts and electronics, while home goods, toys, and beauty products were less prioritised. In contrast, UAE shoppers focused more on automotive products, fashion, and accessories, while showing lower demand for beauty items and tools. Ramadan and Eid al-Fitr continue to drive impressive growth in e-commerce across Mena, with rising sales and increased demand for online gifting. As the gifting market expands, both major platforms and niche marketplaces are tapping into this opportunity. With even stronger sales expected in 2025, Ramadan and Eid will remain key moments for e-commerce, especially in the UAE, Saudi Arabia, and Kuwait. The growing trend of online gifting highlights how meaningful presents bring people closer during this special season.
