Latest news with #Allegra
Business Mayor
22-05-2025
- Automotive
- Business Mayor
Andretti and Marcus Ericsson Drive Allegra Into Indianapolis 500
Even at the Indianapolis 500, it takes more than slapping a logo on a race car for a brand like Allegra to emerge from the pack. The Sanofi-produced over-the-counter allergy medication doesn't get much return from having its trademark shade of purple simply make fast left turns in Indianapolis on Memorial Day weekend. Instead, the brand drilled a bit deeper for the race's 109th installment, bringing 2022 Indy 500 winner, 2023 runner-up, and allergy sufferer Marcus Ericsson into the fold to share his story and add some depth to the sponsorship. When you're an allergy pill claiming a non-drowsy formula and '0% brain interference,' there are few stronger tests of your brand thesis than having it quell allergies at a clear-headed 220 miles per hour. 'I have a strong brand, and I want to make sure that my partners can take advantage of that, and we can sort of win together and both have benefits from the partnership,' Ericsson told ADWEEK from the Indianapolis Motor Speedway. 'I always try to make sure that happens, and hopefully, having a strong month of May and winning the race will make it an even better partnership. I think the Allegra car will look pretty good in victory lane in a couple of weeks.' Meanwhile, when fans watching the race at Indianapolis Motor Speedway—tuning into the race on Fox on May 25—see Ericsson pull into the pits, they'll get a chance to play around with the Allegra Pit Shop. His team at TWG Motorsports' Andretti Global has outfitted its pit crew in purple jumpsuits with QR codes on the back, allowing fans to scan the codes and win prizes, including a trip to an upcoming race. Andretti Global pit crew are part of partner Allegra's Indy 500 campaign. Scott Heins. The Andretti family began its Indianapolis 500 legacy when Mario Andretti won the 1969 installment. As a team owner, Andretti has won six races since 1995—a total that's still second overall in Indy 500 history to reigning champion Penske's 20. If there was any trepidation about how racing professionals working for a family with that racing pedigree would react to purple gear and QR codes on their backs, it disappeared once the cameras arrived. 'We had a photo shoot/media day with the pit crew, and we were probably not nervous, but it's like, OK, who's going to want to do that?' said Jill Gregory, president of Andretti Global. 'We couldn't keep these guys off camera: They are like, 'Finally, someone's paying attention to us.''
Business Mayor
17-05-2025
- Business
- Business Mayor
Cardano Founder Threatens Lawsuit Over 318 Million ADA Seizure Claims
Cardano founder Charles Hoskinson is preparing to take legal steps against individuals alleging that he manipulated the blockchain to take control of 318 million ADA tokens. The accusations, which recently emerged on the social media platform X, suggest he used his Genesis keys in 2021 to seize funds belonging to early investors. Last week, NFT artist Masato Alexander claimed that during the Cardano 'Allegra' hard fork, the network overwrote certain unspent token allocations from the original token sale. It then rerouted those tokens to Cardano's reserves. 'In 2021, the Cardano 'Allegra' Hard Fork (HF) wasn't just a routine upgrade. It contained an extra payload. This HF effectively ERASED the original ICO UTxOs holding the ₳318M and swept the funds into the Cardano reserves,' Alexander wrote. Alexander claimed that although they intended to reissue the funds to their rightful owners, they allegedly withheld a large portion. He further claimed that only a small percentage of the tokens funded Intersect, a Cardano governance initiative. Most of the tokens, he alleged, were staked to generate an estimated 25 million ADA in additional rewards. 'Only a tiny fraction went to Intersect… Where did the VAST majority of that ₳318 MILLION actually go after being moved from reserves? Separately, the funds were staked, earning 25m additional,' Alexander alleged. In addition, Alexander criticized the lack of clear documentation on the fund's path, suggesting there is no verifiable audit trail. Ironically, Charles recently emphasized needing community input for scaling solutions, citing the importance of governance. Yet, when ₳318M was at stake, he acted unilaterally via genesis keys to alter the ledger and control these funds. Interesting. — masato_alexander (@masatoalexander) May 7, 2025 However, Hoskinson has strongly rejected the allegations. In a response posted to X, he described the claims as 'lies' and clarified that the ADA vouchers became unspendable following the Allegra hard fork. The Cardano founder explained that these assets were transferred to a custodial account managed by the Token Generation Event (TGE). This account continued processing redemptions for three years. 'The Ada vouchers became unspendable after the hard fork. They were rolled into a custodial account controlled by the TGE that then continued redemption for 3 more years to distribute the genesis funds to the original buyers,' he said. Hoskinson stated that original buyers eventually claimed 99.8% of the ADA sold during the ICO. He added that the team allocated only 0.2% of the tokens to fund Intersect. 'After seven years, the remaining 0.2 percent were returned to the TGE and donated to Intersect through the same process that funded the Cardano Foundation,' he added. While the Cardano team has not released a full public report, Hoskinson noted that the redemption process is still ongoing. He warned that he will sue Alexander and others who repeat the claims if they keep alleging that Input Output Global stole funds.
Yahoo
13-05-2025
- Automotive
- Yahoo
Marcus Ericsson's Indy 500 car has primary sponsor 'a lot of people are going to recognize'
INDIANAPOLIS — Throughout the bulk of his career, 2022 Indianapolis 500 winner Marcus Ericsson sported primary sponsorship from Huski Chocolate, a Swedish company that did very little business in the U.S. Ericsson is energized that his race fans and supporters of Andretti Global may very well use his sponsor this Month of May, especially in spring in Indiana. Andretti Global announced Tuesday it landed Allegra, a leading non-drowsy over-the-counter allergy relief brand, as the primary sponsor for Ericsson's No. 28 Honda for the Indianapolis 500, coming with a flashy pink, purple and orange livery that will be hard to miss on-track. Advertisement "This is all pretty organic, because I have seasonal allergies that I suffer from, and with Allegra coming onto the team, it was a very good connection. They're about 0% brain interference and being able to stay sharp, and that's why it makes a lot of sense and something that's not only important for me but my pit crew," Ericsson told IndyStar. "This is for them as well as the whole team. "There's a lot of that going around, and it was just an organic sponsorship that made a lot of sense with a big brand and a car that looks amazing. I think it's going to stand out, and a lot of people are going to recognize it." Indianapolis 500: 2025 practice, qualifying, Carb Day, Legends Day, race schedule, start time, tickets Here is Marcus Ericsson's livery for the 2025 Indy 500. With consumer-facing brands ever so slowly making their way into IndyCar and the 500 as the series starts to gain some traction, Ericsson said he's particularly proud of being able to represent something for the biggest couple months of the year that fans may very well have a direct connection with. Advertisement "We obviously have Honda, and I drive Honda cars and represent them, so I think this is something where the fans can get connected to this, but I think there will also be a ton of people who struggle with (allergies) on a daily basis, and they may already have the connection with the brand, so that's really cool," he said. "We shouldn't compare too much with NASCAR, but this is what they do really well. Of all the cars out on track, probably 90% of them are brands that people in the stands not only know, but are also huge brands.' Allegra plans to turn Ericsson's pit stops during the race into an activation opportunity for fans following on TV with the creation of the "Allegra pit shop" — a "real-time reaction-based challenge that will invite fans to scan QR codes on the backs of Ericsson's pit crew suits to claim prizes, including two tickets to an upcoming race. Get IndyStar's motorsports coverage sent directly to your inbox with the Motorsports newsletter. This article originally appeared on Indianapolis Star: Marcus Ericsson 2025 Indy 500 primary sponsor Allegra, Andretti Global
Daily Mail
13-05-2025
- Automotive
- Daily Mail
How Indy500's Marcus Ericsson stays alert at over 200mph during his upcoming race
Racing fans are gearing up for the next Indy 500 (or Indianapolis 500) taking place on May 25, 2025. This intense 500-mile race sees speeds of over 200 miles per hour, and absolute concentration is a must for drivers at hairpin turns and speedy overtakes. Marcus Ericsson is one such driver, hoping to cinch the Indianapolis 500 trophy this year — his previous win was in 2022. With a Formula 1 legacy, and over five years in IndyCar, Ericsson knows what it's like to stay focused at breakneck speeds. Allegra Allergy season is upon us, and if you suffer from seasonal allergies like Indy500's Marcus Ericsson, Allegra's non-drowsy formula will go a long way to make you feel like yourself again. It gets you 24-hour allergy relief and saves you from allergens like pollen, ragweed, dust, mold, and even pet dander. Shop it now on sale. $17.96 (28% off) Shop His most recent collaboration with Allegra is his little secret to staying consistently focused on the track. "I have seasonal allergies, so Allegra is a product that works really well with my lifestyle," he says. "The zero brain fog experience, the non-drowsy formula — staying sharp is key for me. Not only in racing, but also in my training and day-to-day routine." His pre-race routine is simple: an Allegra to keep the allergies at bay, and staying in the moment before the race begins. "At those speeds, every split second counts," he adds. "If you lose focus, that could mean crashing. So I just try to stay as present and focused as possible." He also says that a good night's sleep and ample hydration is a must during race day. "The biggest thing for me is hydration and fueling my body right — eating well, staying hydrated, and getting sleep. Those are my main priorities to make sure I'm physically and mentally ready when I get in the car." Indy 500 tickets Spend Memorial Day weekend chasing speed thrills at the 500-mile Indy500. It's the largest single-day sporting event in the world, and is a must-visit for racing fans. Tickets are still available, so shop now before you miss your chance! Prices vary Shop Just like baseball stars or soccer championship winners prep their body for their game, Ericsson follows a similar routine — making sure his fitness and agility is at 100 percent before he gets in the car. "We deal with a lot of G-forces, there's no power steering, and it's physically tough — mentally too. So we really do have to prepare like any other athlete would before a big game." To do this, Ericsson does a ton of reaction time training, making sure he can stay on top of the track at every millisecond, without losing out to his opponents. Fans can test their reaction time themselves with Allegra leading up to the race day, via a gamified experience on Then on the big day, race-goers need to be ready to quickly scan QR codes on Andretti Global's pit crew, for a chance to win amazing prizes — including tickets to an upcoming Indy500. "It's a great way to interact live during the race," says Ericsson. Once the 500-mile track is behind him, Ericsson likes to relax and restore his body by using ice baths. "I have that love-hate relationship with ice baths," he says. "You just go numb. But yeah, it's definitely good for recovery." Bubplay Ice Bath Tub Recover like an athlete with this XL bathtub built for cold plunges. It's collapsible, portable, and can hold up to 880 pounds, according to the brand. It takes less than five minutes to set up and will have you feeling like a pro within minutes. $51.99 (20% off) Shop He also loves doing pilates, in order to get in shape and rest and recover before and after races. His main advice though? Staying fueled with his trusty water bottle and making sure he's healthy enough to take on every race. "I try to keep it simple. It's really just me and a bottle of water," he says. And there you have it, Ericsson's secret to staying sharp on and off the track — Allegra, a bottle of water, and steadfast concentration. Make sure to keep an eye out for Ericsson's pit crew during the upcoming Indy 500 and scan the QR codes to win a bunch of fun prizes with Allegra.
Indianapolis Star
13-05-2025
- Automotive
- Indianapolis Star
Marcus Ericsson's Indy 500 car has primary sponsor 'a lot of people are going to recognize'
INDIANAPOLIS — Throughout the bulk of his career, 2022 Indianapolis 500 winner Marcus Ericsson sported primary sponsorship from Huski Chocolate, a Swedish company that did very little business in the U.S. Ericsson is energized that his race fans and supporters of Andretti Global may very well use his sponsor this Month of May, especially in spring in Indiana. Andretti Global announced Tuesday it landed Allegra, a leading non-drowsy over-the-counter allergy relief brand, as the primary sponsor for Ericsson's No. 28 Honda for the Indianapolis 500, coming with a flashy pink, purple and orange livery that will be hard to miss on-track. "This is all pretty organic, because I have seasonal allergies that I suffer from, and with Allegra coming onto the team, it was a very good connection. They're about 0% brain interference and being able to stay sharp, and that's why it makes a lot of sense and something that's not only important for me but my pit crew," Ericsson told IndyStar. "This is for them as well as the whole team. "There's a lot of that going around, and it was just an organic sponsorship that made a lot of sense with a big brand and a car that looks amazing. I think it's going to stand out, and a lot of people are going to recognize it." Indianapolis 500: 2025 practice, qualifying, Carb Day, Legends Day, race schedule, start time, tickets With consumer-facing brands ever so slowly making their way into IndyCar and the 500 as the series starts to gain some traction, Ericsson said he's particularly proud of being able to represent something for the biggest couple months of the year that fans may very well have a direct connection with. "We obviously have Honda, and I drive Honda cars and represent them, so I think this is something where the fans can get connected to this, but I think there will also be a ton of people who struggle with (allergies) on a daily basis, and they may already have the connection with the brand, so that's really cool," he said. "We shouldn't compare too much with NASCAR, but this is what they do really well. Of all the cars out on track, probably 90% of them are brands that people in the stands not only know, but are also huge brands.' Allegra plans to turn Ericsson's pit stops during the race into an activation opportunity for fans following on TV with the creation of the "Allegra pit shop" — a "real-time reaction-based challenge that will invite fans to scan QR codes on the backs of Ericsson's pit crew suits to claim prizes, including two tickets to an upcoming race.
