Latest news with #AmazonAds
CNET
2 days ago
- Business
- CNET
Amazon Prime Video Now Showing Nearly 6 Minutes of Ads Per Hour, Double What It Was
Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service -- double the ad load from when the company introduced ads in January 2024, according to a report from ADWEEK. Amazon notified investors of the increase in ads but has not made a public announcement of the change. According to the report, which is based on information from six ad buyers and documents. Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of two to three and a half minutes per hour. "We remain focused on prioritizing ad innovation over volume," an Amazon Ads spokesperson said. "While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown. Since the beginning of this year alone, we've announced multiple capabilities, including Brand+, Complete TV, and new ad formats—all designed to deliver industry-leading relevancy and enhanced customer experiences. We will continue to invest in this important work, creating meaningful innovations that benefit both customers and advertisers alike." The higher volume of ads serves at least a couple of purposes -- bringing Prime Video more closely in alignment with the larger amount of ads shown on other streamers such as Hulu, Tubi and Paramount Plus; and it also allows Amazon to sell many more ads in relation to its inventory. It's unknown whether Prime Video will further increase its ad load, but nonetheless ads on streaming channels will be more and more a major space for revenue growth for streaming services. A recent report from subscription analyst firm Antenna noted that "3 in 4 individuals who face an Ad Choice choose ads" and that nearly half of SVOD (Subscription Video on Demand) customers are what Antenna calls "Ad Managers" -- users who select both ad-free and ad-supported tiers.
CNET
2 days ago
- Business
- CNET
Amazon Prime Video Now Showing Nearly 6 Minutes Per Hour of Ads, Double What It Was
Amazon is now showing 4-6 minutes of advertisements per hour on its Prime Video streaming service -- double the ad load from when the companynintroduced ads in January 2024, according to a report from ADWEEK. Amazon notified investors of the increase in ads but has not made a public announcement of the change. according to the report, which is based on information from six ad buyers and documents. Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of 2-3.5 minutes per hour. "We remain focused on prioritizing ad innovation over volume," an Amazon Ads spokesperson said. "While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown. Since the beginning of this year alone, we've announced multiple capabilities, including Brand+, Complete TV, and new ad formats—all designed to deliver industry-leading relevancy and enhanced customer experiences. We will continue to invest in this important work, creating meaningful innovations that benefit both customers and advertisers alike." The higher volume of ads serves at least a couple of purposes -- bringing Prime Video more closely in alignment with the larger amount of ads shown on other streamers such as Hulu, Tubi and Paramount Plus; and it also allows Amazon to sell many more ads in relation to its inventory. It's unknown whether Prime Video will further increase its ad load, but nonetheless ads on streaming channels will be more and more a major space for revenue growth for streaming services. A recent report from subscription analyst firm Antenna noted that "3 in 4 individuals who face an Ad Choice choose ads" and that nearly half of SVOD (Subscription Video on Demand) customers are what Antenna calls "Ad Managers" -- users who select both ad-free and ad-supported tiers.
Broadcast Pro
3 days ago
- Entertainment
- Broadcast Pro
Esports World Cup Foundation and Amazon announce three-year partnership t
By integrating the Esports World Cup with Amazon's Twitch, Prime Video, Wondery and Alexa, the collaboration will create new ways for fans to watch, interact with, and celebrate competitive gaming on a global stage. The Esports World Cup Foundation (EWCF) has entered a landmark three-year partnership with Amazon Ads to elevate the global reach and fan experience of the Esports World Cup (EWC), the world's premier esports and gaming event set to return to Riyadh, Saudi Arabia, from July 7 to August 24, 2025. This extended collaboration builds on their successful 2024 partnership and will integrate Amazon's suite of advertising and entertainment platforms—including Twitch, Prime Video, Alexa and Wondery—to deliver immersive and interactive experiences for fans worldwide. The partnership aims to redefine how fans engage with esports, combining high-stakes competition with compelling digital storytelling and entertainment. The Esports World Cup Hub, launched on and during the previous edition, will now be expanded through customised content and activations. Fans will be able to stream matches live on Twitch, watch an original EWC docuseries on Prime Video, receive real-time updates through Alexa, and enjoy narrative-driven experiences via the Wondery podcast network. EWCF and Amazon Ads plan to use this collaboration to expand the tournament's footprint across key global markets including the United States, Europe, Brazil, Mexico, the MENA region, Turkey, India and Canada. By combining Amazon's global advertising infrastructure with EWCF's dynamic tournament ecosystem, the initiative will allow brands to engage directly with next-generation esports audiences through programmatic media, exclusive content, and integrated retail experiences. Mike McCabe, Chief Operating Officer, at the Esports World Cup Foundation, said: 'Esports is redefining how a new generation consumes entertainment – always on, always accessible, and deeply social. With Amazon, we are bringing esports into everyday digital lives for millions of people around the world — whether you're catching highlights on Prime, or a livestream on Twitch, or asking Alexa for updates – creating an immersive, multimedia experience that's shaping its place in global culture.' Rayan Karaky, Managing Director, EMEA & Southeast Asia at Amazon Ads, added: 'We are excited to continue our collaboration with EWCF to shape how Esports is experienced globally. Our collaboration will power immersive fan experiences across multiple touchpoints and create exceptional value for brands. Through our global services – Twitch, Prime Video, Alexa and Wondery – we will take world-class esports content from Saudi Arabia to the world. This initiative supports the Kingdom's position as a world-leading esports hub, and the Vision 2030 ambition to be a leader in digital entertainment and technology.' The 2025 Esports World Cup will be the largest of its kind, featuring 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-setting prize pool exceeding $70m. The event will run alongside the Esports World Cup Festival in Riyadh, offering fans a diverse lineup of experiences including live music, cosplay, anime cafes, creator studios, retro arcades, and more—celebrating gaming not just as a competition, but as a cultural phenomenon.
The Verge
4 days ago
- Business
- The Verge
Amazon is about to be flooded with AI-generated video ads
Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single click. Amazon Ad's Video Generator, a free advertising tool introduced in beta last year, now has some new tricks and is generally available for sellers in the US to create 'photorealistic video assets' in five minutes or less. New capabilities include motion improvements to show items in action, which Amazon says is best for showcasing products like toys, tools, and worn accessories. For example, Video Generator can now create clips that show someone wearing a watch on their wrist and checking the time, instead of simply displaying the watch on a table. The tool generates six different videos to choose from, and allows brands to add their logos to the finished results. The Video Generator can now also make ads with multiple connected scenes that include humans, pets, text overlays, and background music. The editing timeline shown in Amazon's announcement video suggests the ads max out at 21 seconds.. The resulting ads edge closer to the traditional commercials we're used to seeing while watching TV or online content, compared to raw clips generated by video AI tools like OpenAI's Sora or Adobe Firefly. A new video summarization feature can create condensed video ads from existing footage, such as demos, tutorials, and social media content. Amazon says Video Generator will automatically identify and extract key clips to generate new videos formatted for ad campaigns. A one-click image-to-video feature is also available that creates shorter GIF-style clips to show products in action. We'll likely see Amazon retailers utilizing AI-generated video ads in the wild now that the tool is generally available in the US and costs nothing to use — unless the ads are so convincing that we don't notice anything at all.
Yahoo
05-06-2025
- Business
- Yahoo
Code and Theory Named ANA B2B Agency of the Year After Transforming the World's Leading Brands
The Stagwell agency's 12 ANA B2 award wins highlight its transformative impact for clients Amazon Ads, ETS, Thomson Reuters and Qualcomm NEW YORK, June 5, 2025 /PRNewswire/ -- Code and Theory has been named Business-to-Business (B2B) Agency of the Year at the prestigious Association of National Advertisers (ANA) B2 Awards, marking its sixth major agency honor in 2025 alone. This recognition reflects Code and Theory's unmatched ability to deliver technology-first, transformative solutions that meet the demands of today's rapidly evolving B2B landscape. At the ANA B2 Awards, Code and Theory earned 12 award wins across clients Qualcomm, ETS, Amazon Ads and Thomson Reuters. These wins highlight the agency's ability to blend technology, creativity and collaboration to drive measurable business impact. Notable results include: Rebranding Thomson Reuters as a B2B tech leader, boosting unaided awareness by 40%. Explore the work. Redefining Qualcomm's developer experience, achieving a 425% increase in engagement. Explore the work. Repositioning ETS as the global authority in workforce readiness, driving a 78% increase in qualified leads. Explore the work. Introducing Amazon Ads to small businesses that didn't sell on Amazon, increasing unaided brand awareness by 13%. Explore the work. This latest honor adds to a string of top-tier industry recognitions for Code and Theory, including: Fast Company: Named one of the World's Most Innovative Companies for both Design and Teamwork Ad Age: B2B Agency of the Year Campaign: Digital Innovation Agency of the Year Shorty Awards: Large Agency of the Year The Drum: Agency to Watch These accolades directly result from Code and Theory's transformational changes, evolving its client offerings to include: The launch of the Enterprise Experience Transformation Practice (EXT). Led by former Adobe exec Cory Haldeman, EXT architects unified brand foundations that turn artificial intelligence into relationship acceleration. The debut of Media Experience Practice, led by former Cosmopolitan editor-in-chief Jessica Giles, dedicated to helping publishers survive and thrive. Naming James O'Brien as its first-ever global CMO, tasked with harnessing the consolidated power of the Code and Theory Network in service of its clients. Bill Zengel, ANA Senior Vice President, says: "The ANA B2 Awards have long been a benchmark for excellence, recognizing the most creative, effective and innovative work in business marketing. At the ANA, our mission is to fuel growth for brands and marketers. ANA B2 Agency of the Year winner Code and Theory embodies that spirit with bold storytelling and a technology-first mindset critical to the future of B2B marketing." Dan Gardner, co-founder of Code and Theory, says: "This is a defining moment for businesses and B2B marketing is where real change often begins. New technologies and rising expectations are reshaping the landscape faster than ever. Tech and creativity must now work together to meet the moment. We design, build and market to drive true business transformation. We're honored that work for our great clients was recognized by the ANA. We're just getting started as more and more CMOs, CIOs and CTOs recognize us as the place where they can come to experience change." Code and Theory will also have a significant presence at Cannes Lions 2025, joining the world's most ambitious marketers, athletes and creatives at Sport Beach. The event will offer hands-on workshops, on-stage thought leadership and the debut of some of the agency's latest technological advancements. Learn more here. About The Code and Theory NetworkThe Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit Media Contact Kenneth Hein View original content to download multimedia: SOURCE Stagwell Inc.
