02-05-2025
Sock brand Bonjour eyes Rs 350 crore revenue in coming two years
Indian sock and inner wear brand Bonjour is targeting revenue of Rs 350 crore over the next two years, driven by expansion into new retail markets, an enhanced digital presence, and a growing product portfolio, retaining socks at its core.
"We aim to open around 50 exclusive stores in the NCR region, with a store every 10 to 15 kilometres," said Bonjour's founder Raj Kumar Jain in an interview with India Retailing. "It's not the kind of product people plan long trips for, so we see the potential to set up these many in NCR soon."
Bonjour will expand in states such as Haryana, Punjab, Uttar Pradesh, and Himachal Pradesh. In the NCR region, Bonjour will primarily on high streets for its expansion, and to add up to 7,000 new retail partners by the 2026 fiscal year.
"We have adopted a backward integration model, overseeing our own yarn production, garment manufacturing, and sock production," said Jain. "These integrated divisions currently contribute a total revenue of approximately Rs 250 crore, and we have set our sights on reaching Rs 350 crore in the next two years."
Bonjour currently offers around 3,000 SKUs across categories including socks, top and bottom wear, inner wear, and accessories, according to its Facebook page. Socks continue to account for the largest share of its store footprint.
Bonjour was founded in 1988 by Raj Kumar Jain and states that it operates as the only vertically integrated sock brand in India, with control over its entire manufacturing process across 250,000 square feet of factory space. The business currently serves more than 17,000 retailers and 180 distributors across India and operates over 17 exclusive brand outlets in cities including Delhi, Dehradun, and Ambala.
