Latest news with #CrushAI


Indian Express
an hour ago
- Business
- Indian Express
Meta takes AI firm behind ‘nudify' apps to court over ads on Facebook, Instagram
Meta has said it has filed a lawsuit against a Hong Kong-based company behind 'nudify' apps, as part of its broader crackdown on AI tools that let users generate fake sexually explicit images of individuals without their consent. The tech giant announced it has sued CrushAI app developer Joy Timeline HK Limited to prevent the company from advertising its products on Meta's platforms. 'This follows multiple attempts by Joy Timeline HK Limited to circumvent Meta's ad review process and continue placing these ads, after they were repeatedly removed for breaking our rules,' Meta said in a blog post published last week. The Facebook parent also said it has developed a new AI system capable of finding, detecting, and taking down ads for nudify apps and websites on its platforms more quickly. 'We've worked with external experts and our own specialist teams to expand the list of safety-related terms, phrases and emojis that our systems are trained to detect within these ads,' it said. 'We've also applied the tactics we use to disrupt networks of coordinated inauthentic activity to find and remove networks of accounts operating these ads,' Meta added. The move comes amid a surge in AI-powered 'nudify' apps on the internet. These apps use generative AI to turn full-clothed images into realistic nude images of victims. Reports have previously suggested that students learn about these nudify apps or websites through ads on Instagram and other social media platforms. In addition, Meta's announcement comes nearly a month after US President Donald Trump signed the landmark Take It Down Act into law. The new legislation makes it illegal to to share explicit images of individuals without their consent. Revenge porn as well as fake AI-generated sexual images are also covered under the scope of the new act. Meta said that over the past six months, its 'expert teams' have taken down four separate networks of accounts that sought to run ads promoting nudify apps on its platforms. It also revealed that the bad actors behind these apps would evolve their tactics to avoid detection. 'For example, some use benign imagery in their ads to avoid being caught by our nudity detection technology, while others quickly create new domain names to replace the websites we block,' Meta said. The company further re-emphasised that its updated policies do not allow the promotion of nudify apps or similar services on its platforms. It also restricts search terms such as 'nudify', 'undress', and 'delete clothing' on Facebook and Instagram so they don't show results. Meta said it will start sharing information like URLs in order to enable other platforms to remove nudify-related content as well. So far, it has provided more than 3,800 URLs to tech companies that are part of the Tech Coalition's Lantern programme. This is in addition to the signals about violating child safety activity, including sextortion, that are already shared by Meta. The company finally said it will continue to support legislation that requires app stores like Google Play Store and Apple App Store to verify a user's age and, if the user is underage, obtain parental consent before downloading the app. Such legislation has intensified the clash between app store operators (like Google and Apple) and major social media platforms (such as Meta, X, and Snap) over who is responsible for the online safety of young users. Both Utah and Texas have adopted similar legislation that puts the burden of responsibility on app stores.

Miami Herald
2 days ago
- Business
- Miami Herald
New Facebook lawsuit addresses huge privacy issue
Consumers have long been concerned about privacy issues with Facebook, with controversies dating back as far as 2006, when many site users were initially displeased about their content being rebroadcast on their friends' pages as part of the company's newly introduced news feed. Since then, a series of issues emerged related to the unauthorized sharing of information with advertisers, apps, or on Facebook feeds; unauthorized experimentation on Facebook users; and concerns about the company tracking Facebook users across the Internet. Don't miss the move: Subscribe to TheStreet's free daily newsletter Meta (Facebook's owner and operator) has been sued for some of these issues, and the Federal Trade Commission has also taken action against the company. But this time, Meta is actually on the other side of a lawsuit. Specifically, it has filed a suit in Hong Kong against a company called Joy Timeline HK Limited. Meta's lawsuit has high stakes because the software programs that Joy Timeline HK Limited creates and promotes may infringe upon your privacy in very serious ways that most people would hate. Meta is suing Joy Timeline HK Limited because the Hong Kong company won't stop trying to get around Facebook's rules. Joy Timeline created an app called CrushAI, which is a "nudify" app. Essentially, the app includes an AI tool that allows users to upload pictures and "see anyone naked" by using artificial intelligence to generate nude images. Meta bans "non-consensual intimate imagery" on its platform and has removed ads for nudify technology in the past. It has also permanently blocked any websites associated with apps that provide this nudify functionality, and has deleted pages on its platform that run advertising for Joy Timeline HK Limited and the makers of similar apps. Related: Meta commits absurd money to top Google, Microsoft in critical race However, despite banning the app-maker from advertising on Facebook, Meta alleges that Joy Timeline has made "multiple attempts" to circumvent the company's ad review process and get the advertisements back up, despite clearly violating Meta's policies. According to Meta, Joy Timeline has employed a number of different techniques to try to avoid detection when placing content on Facebook, including using inoffensive imagery so that the ads can bypass technology that identifies and blocks ads, in violation of Facebook's terms of service. More on Meta: Meta (Facebook) shocks retail world with unexpected newsMeta quietly plans rude awakening for employees after layoffsSurprising earnings send Meta Platforms stock soaring Meta has been working to develop better tools to delete ads from prohibited companies like this one when those ads appear benign, stating, "We've worked with external experts and our own specialist teams to expand the list of safety-related terms, phrases and emojis that our systems are trained to detect with these ads." Still, since Joy Timeline has managed to evade efforts to keep its ads off Facebook's platform, Meta now wants a court order to stop the company from persisting in trying to reach Facebook users. Meta is also doing more than just suing. The company indicated it is planning to share information about the nudify apps, including ad URLs, with other technology companies through Lantern, which is a cross-platform signal-sharing program aimed at promoting child safety. Related: ChatGPT's Sam Altman sends strong 2-word message on the future Still, Meta believes the lawsuit is crucial to helping protect Facebook users and has made clear that it is pursuing legal action because these issues are a key priority. "This legal action underscores both the seriousness with which we take this abuse and our commitment to doing all we can to protect our community from it," a Meta statement reads. "We'll continue to take necessary steps - which could include legal action - against those who abuse our platforms like this." The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.


The Independent
2 days ago
- Entertainment
- The Independent
Meta sues deepfake ‘nudify' app which uses AI to remove clothing from photos
Meta is suing a Chinese app maker that uses artificial intelligence to take images of clothed people and turn them into nudes. "CrushAI" — the company behind the app used to make the deepfake nudes — is operated by Joy Timeline HK Limited. Meta filed a lawsuit against the company in Hong Kong to ban it from advertising its services on Meta platforms, CBS News reports. "This legal action underscores both the seriousness with which we take this abuse and our commitment to doing all we can to protect our community from it," Meta said in a statement. "We'll continue to take necessary steps — which could include legal action — against those who abuse our platforms like this." According to the lawsuit, Joy Timeline made "multiple attempts" to try to get around Meta's ad review process. Joy Timeline's app isn't the first app of its kind and previous apps that promise to make clothed photos into nudes have actually managed to bypass ad filters on major social media platforms — including Meta — in order to hawk their software. The company said that the "nudify" apps have devised various ways of skirting past the ad filter, including by using inoffensive imagery to try to fly under the radar. "We've worked with external experts and our own specialist teams to expand the list of safety-related terms, phrases and emojis that our systems are trained to detect with these ads," Meta said in a statement. Alexios Mantzarlis, the author of the Faked Up blog, told the BBC there had been "at least 10,000 ads" promoting nudify apps on Meta's Facebook and Instagram platforms. "Even as [Meta] was making this announcement, I was able to find a dozen ads by CrushAI live on the platform and a hundred more from other 'nudifiers'," he told the broadcaster. "This abuse vector requires continued monitoring from researchers and the media to keep platforms accountable and curtail the reach of these noxious tools." The threat of the software is that anyone could feasibly take a photo and, without the photo subject's consent, turn it into a fake nude. Meta said that it bans "non-consensual intimate imagery" on its platforms, and previously told CBS News that it removes any ads on its platforms for "nudify" apps. On Thursday, Meta said it would work with the Tech Coalition's Lantern Program — aimed at tracking sites that break child safety rules — to share information with other tech companies about apps, sites, or companies that violate its policies.


India Today
2 days ago
- Business
- India Today
Meta sues company for using Facebook ads to promote AI app that creates fake nude images
Meta (Credit: REUTERS/Gonzalo Fuentes) Meta sues Hong Kong firm Joy Timeline over AI nude image ads The company has been promoting the CrushAI app that creates non-consensual explicit AI images The lawsuit aims to block such ads on Meta platforms in Hong Kong Earlier this year, news reports pointed out that Meta's Instagram was witnessing a bug, showcasing explicit content in the Reel feed. This content included violent sexual attacks, grievous injuries, and other inappropriate videos. While Meta called it a mistake at that time, another similar issue has caught the eye. But this time, Meta is on the other side. In a recent blogpost, the company called out a Hong Kong-based company for advertising consensual intimate imagery using Facebook ads. Meta has also decided to take legal actions against the same. The blogpost stated, "We're suing Joy Timeline HK Limited, the entity behind CrushAI apps, which allow people to create AI-generated nude or sexually explicit images of individuals without their consent. We've filed a lawsuit in Hong Kong, where Joy Timeline HK Limited is based, to prevent them from advertising CrushAI apps on Meta platforms." Meta stated that the app alters photos of individuals, frequently targeting women, to produce non-consensual nude images. The company said Joy Timeline repeatedly broke advertising policies by trying to evade its ad review system, leading Meta to file a lawsuit in Hong Kong to block the ads from resurfacing. 'This legal action underscores both the seriousness with which we take this abuse and our commitment to doing all we can to protect our community from it,' Meta said in a statement. 'We'll continue to take the necessary stepsâ€'which could include legal actionâ€'against those who abuse our platforms like this.' The lawsuit follows rising concern from researchers and lawmakers over the spread of so-called 'nudify' apps. These apps have been found online, in app stores, and in Meta's own ad system. In February, US Senator Dick Durbin wrote to Meta CEO Mark Zuckerberg, urging the company to address its involvement in allowing Joy Timeline to advertise CrushAI. The app is accused of breaching Meta's own policies on adult content, sexual activity and harassment. Durbin's concerns were backed by investigations from tech outlet 404 Media and research conducted by Cornell Tech's Alexios Mantzarlis, which uncovered that over 8,000 CrushAI advertisements appeared on Meta's platforms within just the first fortnight of the year. In response, Meta has said it is stepping up enforcement measures by deploying enhanced detection systems capable of identifying such adverts even in the absence of explicit nudity. The company is also implementing content matching tools to swiftly detect and remove duplicate or copycat ads. Furthermore, Meta stated it has been collaborating with both external experts and its own specialised internal teams to monitor how developers of 'nudify' apps attempt to circumvent content moderation efforts. 'We have applied the same strategies used to dismantle coordinated inauthentic behaviour networks in order to locate and eliminate groups of accounts responsible for these advertisements,' Meta explained. The company reported that it has taken down four such networks since the beginning of the year. Meta added that it intends to share intelligence on these apps with other technology companies to assist them in addressing similar threats on their own platforms. Earlier this year, news reports pointed out that Meta's Instagram was witnessing a bug, showcasing explicit content in the Reel feed. This content included violent sexual attacks, grievous injuries, and other inappropriate videos. While Meta called it a mistake at that time, another similar issue has caught the eye. But this time, Meta is on the other side. In a recent blogpost, the company called out a Hong Kong-based company for advertising consensual intimate imagery using Facebook ads. Meta has also decided to take legal actions against the same. The blogpost stated, "We're suing Joy Timeline HK Limited, the entity behind CrushAI apps, which allow people to create AI-generated nude or sexually explicit images of individuals without their consent. We've filed a lawsuit in Hong Kong, where Joy Timeline HK Limited is based, to prevent them from advertising CrushAI apps on Meta platforms." Meta stated that the app alters photos of individuals, frequently targeting women, to produce non-consensual nude images. The company said Joy Timeline repeatedly broke advertising policies by trying to evade its ad review system, leading Meta to file a lawsuit in Hong Kong to block the ads from resurfacing. 'This legal action underscores both the seriousness with which we take this abuse and our commitment to doing all we can to protect our community from it,' Meta said in a statement. 'We'll continue to take the necessary stepsâ€'which could include legal actionâ€'against those who abuse our platforms like this.' The lawsuit follows rising concern from researchers and lawmakers over the spread of so-called 'nudify' apps. These apps have been found online, in app stores, and in Meta's own ad system. In February, US Senator Dick Durbin wrote to Meta CEO Mark Zuckerberg, urging the company to address its involvement in allowing Joy Timeline to advertise CrushAI. The app is accused of breaching Meta's own policies on adult content, sexual activity and harassment. Durbin's concerns were backed by investigations from tech outlet 404 Media and research conducted by Cornell Tech's Alexios Mantzarlis, which uncovered that over 8,000 CrushAI advertisements appeared on Meta's platforms within just the first fortnight of the year. In response, Meta has said it is stepping up enforcement measures by deploying enhanced detection systems capable of identifying such adverts even in the absence of explicit nudity. The company is also implementing content matching tools to swiftly detect and remove duplicate or copycat ads. Furthermore, Meta stated it has been collaborating with both external experts and its own specialised internal teams to monitor how developers of 'nudify' apps attempt to circumvent content moderation efforts. 'We have applied the same strategies used to dismantle coordinated inauthentic behaviour networks in order to locate and eliminate groups of accounts responsible for these advertisements,' Meta explained. The company reported that it has taken down four such networks since the beginning of the year. Meta added that it intends to share intelligence on these apps with other technology companies to assist them in addressing similar threats on their own platforms. Join our WhatsApp Channel


South China Morning Post
2 days ago
- Business
- South China Morning Post
Meta sues Hong Kong firm over AI app making non-consensual explicit images
Meta Platforms is taking a Hong Kong company to court for allegedly using its social media accounts to promote an app that uses artificial intelligence to generate sexually explicit images of people without their consent. In a statement released on its website on Thursday, the American multinational technology company said it had filed a lawsuit in Hong Kong against Joy Timeline HK Limited to prevent the latter from advertising CrushAI apps on Meta's platforms. The app in question allows people to use AI software to create nude or sexually explicit images of people without their consent, the company said. Meta alleged that the Hong Kong company had repeatedly tried to circumvent the tech giant's ad review processes and continued to show content promoting the app after it was removed for breaking Meta's rules. The techniques allegedly used in attempts to get past the review procedures included disguising the adverts' content or their landing page, according to Meta. The lawsuit is part of Meta's efforts to crack down on 'nudify' apps.