Latest news with #DrSquatch
Yahoo
10 hours ago
- Business
- Yahoo
Sydney Sweeney to sell soap made with her bathwater
(WTVO) — Fans of the Euphoria actress Sydney Sweeney are clamoring for a chance to lather up with soap that contains drops of her bathwater. The soap was created after the movie star partnered with Dr. Squatch, a well-known natural body care brand. The soap, entitled Sydney's Bathwater Bliss, is priced at $8 per bar. 'People feel connected and free to be able to speak about me in whatever way they want, because they believe that I've signed my life away, Sweeney told Variety in March 2024. 'That I'm not on a human level anymore, because I'm an actor. That these characters are for everybody else, but then, me as Sydney is not for me anymore. It's this weird relationship that people have with me that I have no control or say over.' The collaboration comes after fans could not stop asking for a special Sweeney-inspired soap. 'In collaboration with Sydney Sweeney, we created a limited-edition soap infused with her ACTUAL bathwater. Why? Because y'all wouldn't stop asking. And Sydney said, 'Let's do it.' (what a legend),' Dr. Squatch's Instagram post announced. Fans can expect to be able to buy the bathwater-infused soap on June 6th. Dr. Squatch will be giving 100 fans a free bar in a competition. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Al Bawaba
a day ago
- Business
- Al Bawaba
Sydney Sweeney reportedly eyeing OnlyFans after bathwater soap
ALBAWABA - Sydney Sweeney teases new venture after viral bathwater soap success. Euphoria star Sydney Sweeney is once again making news, this time for purportedly mulling a move to OnlyFans. This comes on the heels of the viral popularity of her limited-edition bathwater soap collaboration with Dr. Squatch, which was released in a limited quantity. Following the huge buzz surrounding "Bathwater Bliss," a novelty soap bar that Sweeney produced using water from her own bath, various content platforms have reportedly approached Sweeney. This information comes from industry sources. As a result of the product's availability, which was restricted to only 5,000 units and priced at $8, it was completely sold out within minutes of its launch, leaving admirers both enthralled and angry. Dr. Squatch Instagram profile There are rumors that Sweeney's staff is currently considering new ways to monetize her enormous fan interaction, and it is possible that OnlyFans will be the next stage in this process. An individual who is close to the actress disclosed that Sydney has developed a brand that strikes a mix between sensuality, comedy, and self-assurance. Following the widespread popularity of the bathwater soap, she was presented with a number of opportunities, one of which was from OnlyFans, to produce unique videos related to lifestyle or scenes behind the scenes. Despite the fact that there has been no formal proof of this, Sweeney has not been afraid to embrace risky marketing strategies. The reactions to her bathwater project ranged from amusing amazement to serious talks about celebrity culture and commodification. Her effort was met with both admiration and criticism. Nevertheless, the attention turned out to be a tremendously successful marketing strategy, resulting in millions of impressions across various social platforms. There is no guarantee that a hypothetical launch on OnlyFans will adhere to the platform's reputation for being geared toward adults. It has been utilized by a multitude of celebrities, such as Cardi B and Bella Thorne, in order to provide more personal content, glimpses behind the scenes, and interactions with fans without crossing any explicit borders. US actress Sydney Sweeney (Photo by ANGELA WEISS / AFP) However, for the time being, fans are engaging in wild speculation on the internet, and Sweeney is leaning into the mystery. In her most recent Instagram Story, she sent a simple message that said, "You thought that was wild? Just give it some time... One thing is certain: Sydney Sweeney is an expert at keeping the internet talking, whether it be through the introduction of a new content platform or through the introduction of another product that raises eyebrows.
Daily Mail
a day ago
- Business
- Daily Mail
Sydney Sweeney trolls bathwater soap critics as she's seen for first time since 'creepy' collaboration emerged
Some Sydney Sweeney fans have not reacted warmly to her latest brand partnership — a limited-edition Dr. Squatch soap bar containing her used bathwater. The Spokane, Washington-bred actress announced the item, called Bathwater Bliss, on Thursday, sparking backlash from her 25 million Instagram followers who called the product 'weird' and 'gross.' And on Friday, she subtly trolled the critics as she stepped out in a white bathrobe while on set for a campaign with HEYDUDE shoes. According to the Squatch brand, the soap contains actual droplets of Sydney's used bathwater. It's meant to be a nod to her Pacific Northwest roots and a cheeky answer to the internet's obsession with the blonde bombshell, per GQ. Some Sydney Sweeney fans have not reacted warmly to her latest brand partnership, a limited-edition Dr. Squatch soap bar containing her used bathwater. On Friday she subtly trolled the critics as she stepped out in a white bathrobe while on set for a campaign with HEYDUDE shoes In Thursday's social media post, Sydney wrote in the caption, 'You kept asking about my bathwater after the @drsquatch ad… so we kept it. 'Introducing Sydney's Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater. Available on 6/6/25 at ✨.' One fan wrote under the photo of the product — which features an animation of the beauty — 'Sydney honey I love you but I don't know about this.' In her interview with GQ, the Euphoria sensation said, 'I honestly think it's a really fun, full-circle moment, because fans always joke about wanting my bathwater…' Plugging the soap, she described, 'It's super soft, it's really pretty. I'm looking at it right now. It's marbly and has blues and a little bit of brown in it.' She also explained how Dr. Squatch managed to get her bathwater into the cleansing bar. 'When we were at the [Dr. Squatch] shoot, they had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water,' she explained. 'So it's my real bathwater. I wanted to have it lean towards my home roots, so there's this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly. But then there's some city bathwater mixed in.' Amid the pushback, one delighted fan joked in a comment, 'Thanks, I'll take 100,' and collected nearly 3,000 likes. Someone else wrote facetiously, 'This is edible, right?' Others were in disbelief, with one social media user commenting, 'no way this is a real thing.' Meanwhile, another wrote, 'Hey, so let's be serious,' while a different person begged, 'Can we not normalize this.' In October 2024, Sweeney starred as the Dr. Squatch's sultry Body Wash Genie to promote its Natural Body Wash line. 'Hello you dirty little boys, are you interested in my body... wash?' she teased in the 30-second spot, which ignited the bathwater 'requests.' 'Well, you can't have it, because this isn't for boys. It's for men. This is Dr. Squatch Natural Body Wash with long-lasting, natural aromas like wood barrel bourbon, pine tar, coconut castaway, and fresh falls,' she recited. In conclusion, she promised, 'You'll finally get the attention you deserve, so go to today and quit being a dirty little boy!'
New York Times
2 days ago
- Business
- New York Times
Sydney Sweeney's Fans Wanted Her Bath Water. Now They Can Buy It.
Sydney Sweeney, the actress known for her roles in 'Euphoria,' 'Anyone But You' and a host of other buzzy movies and TV shows, is the face of a new bar of soap, purportedly made with a special ingredient: her own bath water. The internet may take quite some time to recover from this news. The product, 'Sydney's Bathwater Bliss,' is a collaboration with Dr. Squatch, a men's personal care company that describes itself as using natural ingredients and 'manly scents.' The actress announced the new soap on Instagram. Her caption referenced a previous advertisement she had done with Dr. Squatch, saying, 'You kept asking about my bathwater after the @drsquatch ad… so we kept it.' In a news release, Ms. Sweeney said the requests for her bath water were 'weird in the best way.' The limited-edition bar of soap, made with sand, pine bark extract and a 'touch' of Ms. Sweeney's real bath water, according to the company, will be go on sale June 6. Leaning in to the salacious nature of the product, an Instagram post by Dr. Squatch included a provocative description of the soap's scent. 'There's no playbook for turning Sydney Sweeney's actual bath water into a bar of soap, but that's exactly why we did it,' John Ludeke, the senior vice president of global marketing for Dr. Squatch, said in the company's news release. 'We thrive on ideas that make you laugh.' Nearly as eye-catching as soap made from the slosh of one's own bathing ritual are the reactions to it on social media. Users' remarks have run the gamut, from extremely vulgar to celebratory. Others were simply asking, 'Why?' In a Reddit thread that questioned whether Ms. Sweeney's new product was preying on the loneliness of men, Meera Gregerson, 28, said she did not view selling a product to people as predatory. 'I think that the fact that she's been sexualized and made to be a sex icon in some ways as a celebrity — I think it's fair for her to also want to make money off of that,' Ms. Gregerson said in a phone interview. 'I don't think it's that different from her selling movies using her appearance as a selling point.' Multiple social media users have pointed out that Ms. Sweeney's new product is reminiscent of a stunt from Belle Delphine, an adult content creator with a large social media following, who made headlines in 2019 for selling her own bath water. Chad Grauke, 39, who also took to Reddit to share his reaction to the soap, said he did not take issue with the product itself, but was more so curious about 'what type of person is buying this stuff.' 'I don't feel it's the lonely hermit as much as it's the bro who thinks he has a chance,' Mr. Grauke said.
Telegraph
2 days ago
- Business
- Telegraph
Sydney Sweeney to sell soap made with her bathwater
Sydney Sweeney, the American actress, will sell soap infused with her used bathwater because her fans 'wouldn't stop asking' for it. The 27-year-old said she was flooded with requests after appearing in an advert last year that showed her soaking in the tub. In the advertisement, filmed for Dr. Squatch, a men's personal care company, Sweeney bathes and tells viewers: 'Hello, you dirty little boys. Are you interested in my body… wash?' Speaking as she announced her new Sydney's Bathwater Bliss soap, she said: 'When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap. 'It's weird in the best way, and I love that we created something that's not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love.' The product will be a mix of soap made with sand and pine bark extract, with 'a touch of Sydney's real bathwater', Dr. Squatch said. In a post on Instagram, the company wrote that it had created the soap because 'y'all wouldn't stop asking for it'. Sweeney told GQ magazine that comments from fans wanting to consume her bathwater were likely to have been influenced by a scene from the 2023 film Saltburn, in which Barry Keoghan's character drinks the leftover bathwater of Jacob Elordi's character. 'Honestly, it probably has been a huge catalyst for it,' she said. During filming for the Dr. Squatch advertisement, Sweeney said the crew 'had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water. So it's my real bathwater'. Describing the soap, she said, 'It's super soft... it's marbly and has blues and a little bit of brown in it'. The actress, who grew up near Spokane, Washington, said she wanted Sydney's Bathwater Bliss to 'lean towards my home roots, so there's this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly'. The soap, priced at $8 (£6), will have a limited run of 5,000 bars and will go on sale on June 6. The announcement received a mixed reception on social media, with one X user describing it as 'genius marketing'. But another said: 'If you buy this soap, you should be placed on a watchlist because something is wrong with you.' Sweeney, who once apologised for having 'great' cleavage and 'correct opinions', is a rising star, with credits including the HBO series Euphoria and Quentin Tarantino's Once Upon a Time in Hollywood. In 2023, she starred in the romantic comedy Anyone But You and a year later had a prominent role in Sony's Spider-Man spin-off Madame Web.
