Latest news with #GapInc
Bloomberg
2 days ago
- Business
- Bloomberg
The Eternal Quest to Save Gap
By and Lily Meier When you're inside the Gap Inc. headquarters, the grand promise of California stretches out to the horizon in every direction. The building is situated on an almost unfathomably valuable patch of real estate near the foot of the San Francisco-Oakland Bay Bridge where, between the building and the bridge, a giant bow and arrow sculpted by Claes Oldenburg and Coosje van Bruggen plunges down into the shore, as though an unseen Goliath is taking aim at China through the center of the Earth. It was commissioned more than two decades ago by Gap's founders, Doris and Donald Fisher—part public art, part de facto insurance policy for their company's panoramic view of the bay.
Yahoo
19-06-2025
- Business
- Yahoo
Gap Inc. CEO explains strategy to balance revenue & relevance
Gap Inc. (GAP) president and CEO Richard Dickson sits down with Yahoo Finance Executive Editor Brian Sozzi at the Cannes Lions International Festival of Creativity to discuss the US-based apparel retailer's branding journey, customer strategy, and more. Click here to watch more of Yahoo Finance's coverage from the Cannes Lions International Festival of Creativity. So let's pick apart brand by brand, the Gap story. What is the Gap story that you're telling this audience? So Gap, as you know, is a 55-year-old brand that really sort of its claim to fame was the personification of American classics, basics that personified style, and it was really about how you wore it, not how we told you to wear it. And the marketing campaigns that we built over time were epic, leveraging music and fashion and big ideas into real marketing and media machines that were arguably what we call fashiontainment. Now along the way, as you also know, Gap lost its way from a storyteller to become a retailer that sold stuff. And we sold a lot of stuff, which we had revenue, but we were missing relevance. And so part of the narrative that we've been working on now is how do you combine relevance to drive revenue? And that's being better storytellers. So we've leveraged, we've gone back to our history to be inspired by it, but essentially create a new playbook for today. Leveraging music, going back to fashiontainment, recognizing that our media mix and up model needs to be where our consumers are, digital, social, influencer, leveraging all of those big ideas whether it's the Get Loose campaign with Troye Sivan, or linen as a fabric that we want to be a leader for, or the various different campaigns we've done recently with Parker Posey that put us right on top of the cultural conversation, that's where Gap should be, that's where we are now and that's where we're going to accelerate going forward. So when I was way back when, when I was an analyst covering Gap, and I wrote some tough stuff, but nonetheless, I I always asked, is Gap going to show up in a big way on the holiday earnings calls? It was a constant question. So for how this holiday season, are you ready to make that big marketing commitment to plaster Gap all over TV? Listen, TV is one area that we will of course, we'll have presence in. But to be relevant today, you need to be everywhere your consumer is. And they're everywhere. It's digital platforms, it's social, it's influencer. It includes some linear. There's a lot of different ways that our brands and brands today need to have consumer conversations. And what I can assure you is that Gap will be part of the cultural and consumer conversation, not only for holiday, but every day leading up to holiday. It is a 24/7 role to be part of consumers' lives. And I think today, you see a much different Gap than you saw just a year ago, and a year from now, you'll see a much different Gap than you see just now. Are you telling all these folks here that your stock ticker changed? First off, I mean, come on, we're Gap. I thought you were at the New York Stock Exchange. Yes, you were GPS. But you were a GPS navigation system for ever. That's right. And and arguably, we were sort of missing the navigation and the destination is Gap. Yeah. And so it was an easy win for us, certainly, your marketing, your ticker everywhere you go. Uh so Old Navy, I, this has to be a prime time in the world and the economy to lean into a value message. Is this, is that correct? Is that what we should expect to see from Old Navy over the next few months? 100%. I mean, Old Navy is the number one specialty apparel value chain in the country in the US. Uh we do have global recognition, but truly an American iconic style, value family proposition in the space. We have leadership market share positions across most categories in the apparel industry. Uh as you know, we've been going after the active space pretty aggressively. We're now the number five active brand uh in the active catego- Old Navy? Old Navy. That's right. Climbing the ranks, consistent quarterly uh comp deliverables, nine consecutive quarters of market share growth. I mean, we're posting more and more excitement, not only in the metrics that matter, but also recognizing that every cohort, lower, middle, and income grew in the last quarter, which really suggests that not only is our product resonating with our core value proposition, but we're starting to attract new customers to the brand, different generations to the brand to consider the style at value proposition. And we believe again, we're just getting started. Um, Banana Republic still on the recovery? I would say it's more than on the recovery. I think that we're in a place right now where if you go into our stores, which I know Brian, you have- Banana Republic shirt. I which looks fantastic, by the way. Appreciate it. Thank you. Yep. We have been working really hard at getting our product narrative back on track. Uh a season after season now, you start to see the brand really come through in design codes, in fit, in function, in feature, and in value. We are a premium lifestyle brand, but we're right at the cusp of that real affordable luxury, if you will. Amazing cashmeres, suedes, leathers, fine details at prices that are truly extraordinary. All told within the brand storytelling DNA, which is really about the modern explorer. So when you go into our stores today, you're going to start to see a very different Banana. In some cases, we've remodeled our stores. So I'm a modern explorer? You you are. Look at where you are. I mean, you're out there, right? And you need to be recognized as what. Yeah. I appreciate it. Well, you know why this shirt fits so well, it's because I have been working out like hardcore, but you got the fit right finally. We did. And that that is that the biggest problem that you fixed at Gap, Old Navy? I've told you this before. The mediums used to fit like larges. Yeah. No, it was a big issue and fit is a really important part of a when you're an apparel company. It's the arguably, it's it's the gatekeeper. It builds trust, it builds loyalty, it builds, it builds reliability. And we've been working across our brands to get that fit right. Uh and as you see, it's working. And so the more that we build that trust and loyalty, and maintain that value proposition with great style, these are brands that are iconic and have much more legroom to grow. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
17-06-2025
- Business
- Yahoo
Morgan Stanley Maintains a Buy on The Gap (GAP) With a $27 PT
The Gap Inc. (NYSE:GAP) is one of the 13 Most Undervalued Retail Stocks to Buy Right Now. On June 5, Morgan Stanley Alexandra Straton maintained a Buy rating on The Gap Inc. (NYSE:GAP) with an associated price target of $27.00. The analyst based the rating on the company's potential for growth and its strategic focus, stating that a significant factor supporting the optimistic outlook is management's commitment to maintaining business health and consistency in the long term. This holds especially true when dealing with short-term challenges, including tariffs. A fashion-forward woman walking confidently down the street wearing the company's latest denim jeans. The analyst further reasoned that Gap Inc. (NYSE:GAP) has a transparent approach to both brand-specific and company-wide strategies, particularly in relation to competitive pricing and brand revitalization. This bolsters confidence in the company's direction. Gap Inc. (NYSE:GAP) also has the potential to expand its margins to historical levels over time, which Straton considers a key factor supporting the rating. The company's improving profitability trajectories across all brands point at a promising development towards higher EBIT margins. The Gap, Inc. (NYSE:GAP) is a specialty retailer in the US that offers apparel, accessories, and personal care products for women, men, and children. Its brand portfolio includes Old Navy, Gap, Banana Republic, and Athleta brands. While we acknowledge the potential of GAP as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: The Best and Worst Dow Stocks for the Next 12 Months and 10 Unstoppable Stocks That Could Double Your Money. Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Daily Mail
08-06-2025
- Sport
- Daily Mail
Fans pile on sportswear giants and insist brand DROPS Olympic icon Simone Biles over trans controversy
Athleta, the women's athletic apparel brand owned by Gap Inc., is facing backlash over spokeswoman Simone Biles ' online feud with conservative activist Riley Gaines. 'Not 1 penny to Athleta until you drop Simone,' one critic wrote in response to an ad on X. The controversy began on Friday when Gaines retweeted a picture of a Minnesota softball team that recently won a state title with a player who is reported to be transgender. 'Comments off lol,' Gaines wrote in response to an X post that was prohibiting any responses. 'To be expected when your star player is a boy.' Gaines' post sparked a blistering response from Biles, who first criticized the activist's remark before accusing her of being built like a man. 'You're truly sick, all of this campaigning because you lost a race,' Biles wrote. 'Straight up sore loser. You should be uplifting the trans community and perhaps finding a way to make sports inclusive OR creating a new avenue where trans feel safe in sports. Maybe a transgender category IN ALL sports!! 'But instead… You bully them… One things for sure is no one in sports is safe with you around!!!!!' Biles then responded to Gaines again, writing: 'Bully someone your own size, which would ironically be a male.' Gaines' supporters lashed out at Athleta on X by accusing Biles of denigrating women. 'Your brand ambassador @Simone_Biles is not standing up for and in fact bullying women in sports,' one critic claimed. 'Nice.' 'Women should stand for and with other women athletes, in victory and defeat,' another added. 'Body shaming, using size attributes as an insult, some 'movement' this'll turn into when coercion and body shaming are its tools.' One critic wrote: 'Biles, as brand ambassador, needs to apologize for her repugnant comments AGAINST women and girls. Get to work, Athleta - time to pick our female side.' Several others offered some version of the 'go woke, go broke' refrain. Daily Mail has reached out to spokespeople for Biles, Gap Inc. and Athleta. Issuing a rebuke to Biles, Gaines posted video of herself being measured at 5-foot-5 – both below her listed height on Wikipedia and well shorter than most American men. 'Figured I would whip out a tape measure to settle this debate,' Gaines said in the clip she posted on X. Wikipedia says I'm 5-foot-9. Simone Biles, yesterday, told me to bully someone my own size and then said: 'Ironically, that would be a man.' Gaines used Biles' dig to remind her audience about the origin of their online beef: the debate over transgender athletes in female sports. 'Number one, acknowledging there are differences between men and women, number two, this is my 6-foot-4 husband,' Gaines continued, motioning towards her English-born swimmer Louis Barker. Like her husband, Gaines was also a swimmer at the University of Kentucky , which is how she began advocating against the inclusion of transgender athletes in girls' and women's sports. It was in 2022 that Gaines famously tied for fifth place with transgender University of Pennsylvania swimmer Lia Thomas in the 200-yard NCAA freestyle championship. Referencing Thomas by her former name, Gaines claimed the ex-Penn swimmer is the same height as her husband, although online records put her three inches shorter at 6-foot-1. Regardless, Gaines continued to make her point that she is not, in fact, as big as a man. 'Clearly I don't have shoes on,' Gaines said while recording her reflection from a full-length mirror. Issuing a rebuke to Biles, Gaines posted video of herself being measured at 5-foot-5 – both below her listed height on Wikipedia and well shorter than most American men Pennsylvania swimmer Lia Thomas and Kentucky swimmer Riley Gaines react after finishing tied for 5th in the 2022 200-Freestyle finals at the NCAA Swimming Championships The outspoken conservative continued: 'I have to stand on it or haters are gonna say we have a Republican tape measure.' She then turned the camera toward the tape measure, revealing her height to be 5-foot-5.5. 'Five-foot-five,' she said, adding: 'And a half. 'This is for the Wikipedia people who list me at 5-foot-9, this is for Simone Biles who tells me to bully someone my own…' Gaines said before the clip ended abruptly. As of Saturday evening, Wikipedia was listing Gaines at 5-foot-7. It's unclear if it was changed recently. And if it matters: Biles is listed at 4-foot-8.
Globe and Mail
01-06-2025
- Business
- Globe and Mail
TD Cowen Keeps Their Buy Rating on Gap Inc (GAP)
In a report released today, Jonna Kim from TD Cowen maintained a Buy rating on Gap Inc (GAP – Research Report). The company's shares closed today at $22.33. Confident Investing Starts Here: Kim covers the Consumer Cyclical sector, focusing on stocks such as American Eagle, Gap Inc, and Bath & Body Works. According to TipRanks, Kim has an average return of 21.7% and a 44.12% success rate on recommended stocks. The word on The Street in general, suggests a Moderate Buy analyst consensus rating for Gap Inc with a $28.33 average price target, implying a 26.90% upside from current levels. In a report released today, Morgan Stanley also maintained a Buy rating on the stock with a $27.00 price target. See Insiders' Hot Stocks on TipRanks >> Based on Gap Inc's latest earnings release for the quarter ending February 1, the company reported a quarterly revenue of $4.15 billion and a net profit of $206 million. In comparison, last year the company earned a revenue of $4.3 billion and had a net profit of $185 million Based on the recent corporate insider activity of 80 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of GAP in relation to earlier this year. Most recently, in March 2025, Elisabeth B Donohue, a Director at GAP sold 3,539.00 shares for a total of $74,460.56.
