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TikTok will give advertisers even more data on trends and users
TikTok will give advertisers even more data on trends and users

The Verge

time3 days ago

  • Business
  • The Verge

TikTok will give advertisers even more data on trends and users

TikTok introduced a slew of new advertiser tools at the company's annual advertiser summit on June 3rd. The new products range from AI-powered ad tools to new features connecting creators and brands, but the overall picture is clear: advertiser content on TikTok is about to become much more tailored and specific. The company will give brands precise details about how their target audience is using the platform — including AI-generated suggestions on ads to run. Using a tool called Insight Spotlight, advertisers will be able to sort by user demographics and industry to see what videos users in the target group are watching and what keywords are associated with popular content. In an example provided by TikTok, an AI-generated suggestion recommends that a brand 'produce video content focused on 'hormonal health' for female, English-speaking users' and to include a specific keyword. Another feature in Insight Spotlight analyzes users' viewing history to identify types of content that are bubbling up. TikTok rose in prominence partly because of its spin-the-wheel, seemingly random quality: anything or anyone could go viral overnight. Brands did their best to keep up by jumping on trends, using popular formats and songs, and partnered with influencers who seemed to be at the center. The new tools will give advertisers even more ways to specifically tailor their content toward what is already happening on the platform and what people are searching for and watching. In this way, advertiser tools are TikTok's equivalent of search engine optimization (SEO) — flooding the zone with content that attempts to capture organic user behaviors. The idea that TikTok can be used as a search engine has been around for several years, and the company says that one in four users search for something within 30 seconds of opening the app (brands can also buy ad space on search result pages). The company is also launching a streamlined way for brands to farm influencer content. A new tool called Content Suite pulls together vetted user content that mention a brand; the advertiser can then scroll through videos and request permission to turn them into an ad, all in one place. Otherwise, brands would have to find videos themselves and then work out permissions with the creator through side channels like direct messages or comments. Content Suite makes this process part of the TikTok ecosystem.

KCAL News hosts Insurance Week phone bank with experts
KCAL News hosts Insurance Week phone bank with experts

CBS News

time4 days ago

  • Business
  • CBS News

KCAL News hosts Insurance Week phone bank with experts

When a disaster hits, navigating a new normal can be overwhelming and complicated. Among the many questions people may have involve their homeowner's or renter's insurance. What does your policy cover? What does it not cover? What should you do first? As part of Insurance Week: We've Got You Covered, KCAL News is hosting a phone bank from 3:30 p.m. to 6:30 p.m. on June 3. During the three-hour window, people can call and speak with experts about their questions or concerns they have regarding their own insurance. The information provided during the phone bank will be for general informational purposes only and will not constitute professional advice and should not be relied on as such. Please do not provide any personally identifiable information or other sensitive data. Feel free to share any of your own insurance-related stories or concerns ahead of Tuesday's phone bank. Please fill out the form below, and we may read your question or experience on air.

Novels Inspired by Opinion Polls? They're Here, and They're Weird
Novels Inspired by Opinion Polls? They're Here, and They're Weird

New York Times

time4 days ago

  • Entertainment
  • New York Times

Novels Inspired by Opinion Polls? They're Here, and They're Weird

Pick up a novel and suddenly you're at the whim of the author's imagination. Plot, characters, setting — you have no say in these matters. This is part of the appeal of fiction. Now, perhaps for the first time since Choose Your Own Adventure, Tom Comitta tweaks the equation in 'People's Choice Literature,' coming out from Columbia University Press on June 3. The hefty 584-page volume contains two distinct works: 'The Most Wanted Novel' and 'The Most Unwanted Novel,' each incorporating results of an opinion poll on the literary preferences of 1,045 readers from across the United States. Think eggs to order but fiction, served on the same plate as the most unappetizing breakfast imaginable. 'The Most Wanted Novel' is a thriller about a woman fighting a murderous tech leader. 'The Most Unwanted Novel' is an experimental epistolary romance set on Mars. 'The point is to create levity and humor and lightness,' Comitta said. 'The books take literature seriously, but also recognize that all human endeavor is absurd.' Comitta, who uses they/them pronouns, has long explored the boundary between prose and performance art. In graduate school, they published a journal of intentionally terrible writing. (Its title rhymes with 'literature' and the first syllable is an unprintable synonym for excrement.) Want all of The Times? Subscribe.

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