
Uttar Pradesh: 50 delegates from 5 countries take part in 'Bodhi Yatra', meet CM Yogi
In a bid to place Uttar Pradesh's Buddhist heritage on the world map, Uttar Pradesh government is promoting the state's Buddhist pilgrimage sites through international collaboration and strategic tourism initiatives. As part of this mission, the Uttar Pradesh Tourism Department, in association with the Union Ministry of External Affairs organized a special week-long 'Bodhi Yatra', under the Mekong-Ganga Cooperation (MGC) framework.
The familiarisation trip, held from June 2 to June 7, aimed to showcase key destinations within the state's Buddhist circuit. A 50-member delegation from five ASEAN nations -- Cambodia, Laos, Myanmar, Thailand, and Vietnam -- participated in the tour. The group included Buddhist monks, travel agents, and social media influencers.
Tourism and Culture Minister Jaiveer Singh, speaking to the press, said that Uttar Pradesh is committed to promoting its rich Buddhist heritage on a global platform, under Chief Minister Yogi Adityanath's leadership.
The recently held 'Bodhi Yatra' aimed to showcase major Buddhist sites like Shravasti, Kapilvastu, Kushinagar and Sarnath, as well as Varanasi, Lucknow, and Agra to the world tourism map.
He said that during the trip, the visiting delegation explored important sites such as the Ananda Bodhi Tree, Jetavana Monastery, Piprahwa Stupa, Mahaparinirvana Stupa, Dhamek Stupa, Ashokan Pillar, and several Buddhist museums.
He added that the Yogi government has focused on improving infrastructure, enhancing tourist facilities, and preserving the cultural significance of these sacred places.
Earlier, the international delegation also met Chief Minister Yogi Adityanath and learned about Uttar Pradesh's rich and deeply rooted Buddhist heritage. The Tourism Department extended a warm welcome with traditional hospitality and special presentations, showcasing the spiritual and cultural significance of each site on the 'Bodhi Yatra' itinerary.
Meetings were also held during the 'Bodhi Yatra', helping strengthen tourism and cultural ties between India and Southeast Asian countries.
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Hindustan Times
an hour ago
- Hindustan Times
UP: 50 delegates from 5 ASEAN countries participated in six-day ‘Bodhi yatra'
Lucknow, In a bid to place Uttar Pradesh's Buddhist heritage on the world map, the Yogi Adityanath-led government organised a special six-day "Bodhi Yatra", which saw the participation of 50 delegates from five ASEAN countries. As part of this mission, the Uttar Pradesh Tourism Department, in association with the Union Ministry of External Affairs, organised the "Bodhi Yatra" under the Mekong-Ganga Cooperation framework, an official statement said on Sunday. The yatra, held from June 2 to June 7, aimed to showcase key destinations within the state's Buddhist circuit. A 50-member delegation from five ASEAN nations Cambodia, Laos, Myanmar, Thailand, and Vietnam participated in the tour. The group included Buddhist monks, travel agents, and social media influencers. UP's Tourism and Culture Minister Jaiveer Singh said that under CM Yogi Adityanath's leadership, Uttar Pradesh is committed to promote its rich Buddhist heritage on a global platform. The recently held 'Bodhi Yatra' aimed to showcase major Buddhist sites like Shravasti, Kapilvastu, Kushinagar and Sarnath, as well as Varanasi, Lucknow, and Agra to the world tourism map, he said. He informed that during the trip, the visiting delegation explored important sites such as the Ananda Bodhi Tree, Jetavana Monastery, Piprahwa Stupa, Mahaparinirvana Stupa, Dhamek Stupa, Ashokan Pillar, and several Buddhist museums. Jaiveer Singh added that the state government has focused on improving infrastructure, enhancing tourist facilities, and preserving the cultural significance of these sacred places. Earlier in Lucknow, the international delegation met CM Adityanath and learned about Uttar Pradesh's rich and deeply rooted Buddhist heritage. The Tourism Department extended a warm welcome with traditional hospitality and special presentations, showcasing the spiritual and cultural significance of each site on the 'Bodhi Yatra' itinerary. Business-to-business meetings were also held during the 'Bodhi Yatra', helping strengthen tourism and cultural ties between India and Southeast Asian countries. The Tourism Minister said that this effort will not only bring global recognition to UP's Buddhist legacy, but also boost tourism and contribute to the state's economic growth.


Hans India
5 hours ago
- Hans India
Uttar Pradesh: 50 delegates from 5 countries take part in 'Bodhi Yatra', meet CM Yogi
In a bid to place Uttar Pradesh's Buddhist heritage on the world map, Uttar Pradesh government is promoting the state's Buddhist pilgrimage sites through international collaboration and strategic tourism initiatives. As part of this mission, the Uttar Pradesh Tourism Department, in association with the Union Ministry of External Affairs organized a special week-long 'Bodhi Yatra', under the Mekong-Ganga Cooperation (MGC) framework. The familiarisation trip, held from June 2 to June 7, aimed to showcase key destinations within the state's Buddhist circuit. A 50-member delegation from five ASEAN nations -- Cambodia, Laos, Myanmar, Thailand, and Vietnam -- participated in the tour. The group included Buddhist monks, travel agents, and social media influencers. Tourism and Culture Minister Jaiveer Singh, speaking to the press, said that Uttar Pradesh is committed to promoting its rich Buddhist heritage on a global platform, under Chief Minister Yogi Adityanath's leadership. The recently held 'Bodhi Yatra' aimed to showcase major Buddhist sites like Shravasti, Kapilvastu, Kushinagar and Sarnath, as well as Varanasi, Lucknow, and Agra to the world tourism map. He said that during the trip, the visiting delegation explored important sites such as the Ananda Bodhi Tree, Jetavana Monastery, Piprahwa Stupa, Mahaparinirvana Stupa, Dhamek Stupa, Ashokan Pillar, and several Buddhist museums. He added that the Yogi government has focused on improving infrastructure, enhancing tourist facilities, and preserving the cultural significance of these sacred places. Earlier, the international delegation also met Chief Minister Yogi Adityanath and learned about Uttar Pradesh's rich and deeply rooted Buddhist heritage. The Tourism Department extended a warm welcome with traditional hospitality and special presentations, showcasing the spiritual and cultural significance of each site on the 'Bodhi Yatra' itinerary. Meetings were also held during the 'Bodhi Yatra', helping strengthen tourism and cultural ties between India and Southeast Asian countries.


Time of India
2 days ago
- Time of India
Govt to push Brand UP at PATA meet in Bangkok
L ucknow: The UP govt will showcase the state's tourism potential at the upcoming Pacific Asia Travel Association (PATA) 2025 meet, scheduled to be held in Bangkok from Aug 26-28. An official said: "The event will serve as a powerful platform for UP to project itself as an attractive destination for both international tourists and investors. This will elevate the tourism potential and economy of the state to new heights." Officials said that the tourism department will showcase UP's cultural, spiritual and historical richness through a beautifully designed 36-square-metre stall, highlighting major attractions such as Sarnath, Kushinagar and Shravasti under the Buddhist Circuit, as well as Varanasi, Ayodhya and the Prayagraj Mahakumbh. The stall will be equipped with LED wall screens and auto-navigation displays, offering dynamic visuals of the state's scenic tourist spots, they said. "An augmented reality (AR) based digital touch panel will allow visitors to take selfies with the stunning backdrops of six major destinations in UP. Guests will also get to explore the rich tradition of local handicrafts and the 'One District One Product' initiative," they said. The exhibit will feature creative displays of historic temples, their unique architecture and spiritual significance, offering visitors a deep glimpse into UP's rich religious and cultural legacy. The govt will also organise a one-day international roadshow in Bangkok. This roadshow is expected to draw over 100 stakeholders, including travel traders, travel media and influencers. The event will also include a showcase of photos, films and promotional materials. To amplify its global reach, the UP govt will air 30-second tourism ads during peak hours for three days on three major TV and three radio channels in Thailand. Additionally, 10 key locations in Bangkok will display the promos 15 times a day over three days. Digital screens will also support brand visibility. Visitors to UP's pavilion will be welcomed with exceptional hospitality and engaging experiences. The stall will offer refreshments, including drinking water, tea, and coffee. To provide deeper insights into the state's tourism offerings, brochures, maps and PR kits will be distributed. "The state's grand participation in PATA Bangkok 2025 will serve as a powerful platform to showcase its Buddhist, spiritual and cultural legacy to international tourists and investors," officials said, adding that the event is expected not only to boost tourism but also to open new avenues for investment, strengthening the state's economic growth. Get the latest lifestyle updates on Times of India, along with Eid wishes , messages , and quotes !