Victoria's Secret to launch first full-line store in Argentina at Alto Palermo
The opening is scheduled for the last quarter of 2025 and will mark a milestone for the local market, bringing the iconic U.S. brand's complete product range to the country for the first time.
The new store will be located on the second floor of the shopping mall and will span more than 400 square meters. It will offer a wide selection of products, from classic lingerie to the full Victoria's Secret Beauty line, including fragrances and popular body mists.
Launching during one of the mall's busiest shopping seasons, the store will feature signature collections such as "Dream Angels," "Very Sexy," "Body by Victoria," and "T-Shirt," in addition to sleepwear and accessories.
Among the key services will be "bra fitting," a personalized experience provided by trained specialists to help customers find the perfect fit. This service will be free of charge and available without an appointment.
Florencia Cortés, head of the Alto Palermo center, celebrated the brand's arrival: "This opening is a great challenge for us, as it is an iconic brand recognized worldwide and customers are very excited to be able to find it in the country."
With this opening, Victoria's Secret is moving forward with an expansion plan in Latin America. With more than 1,400 stores worldwide, the brand chose Alto Palermo as the ideal place to open its first flagship store in Argentina.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
2 days ago
- Fashion Network
Levi taps Victoria's Secret executive to run global supply chain
Levi Strauss & Co. hired a Victoria's Secret & Co. executive to oversee the jeans-maker's global supply chain, a newly created role for the San Francisco-based company. Chris Callieri will serve as Levi's chief supply chain officer, effective Sept. 15, the company said in a statement. Levi in February said it would create the position to replace its chief operations officer post in conjunction with the retirement of Liz O'Neill, who had held that role. The shift underscores the growing importance of supply chain operations for retailers after years of upheaval from inflation, supply constraints and tariffs. Callieri will be responsible for product development, sustainability, distribution and logistics. He previously oversaw the supply chain operations of Victoria's Secret and women's apparel maker Tory Burch. Callieri will report to Levi Chief Executive Officer Michelle Gass and be part of the company's executive leadership team.
Fashion Network
2 days ago
- Fashion Network
Levi taps Victoria's Secret executive to run global supply chain
Levi Strauss & Co. hired a Victoria's Secret & Co. executive to oversee the jeans-maker's global supply chain, a newly created role for the San Francisco-based company. Chris Callieri will serve as Levi's chief supply chain officer, effective Sept. 15, the company said in a statement. Levi in February said it would create the position to replace its chief operations officer post in conjunction with the retirement of Liz O'Neill, who had held that role. The shift underscores the growing importance of supply chain operations for retailers after years of upheaval from inflation, supply constraints and tariffs. Callieri will be responsible for product development, sustainability, distribution and logistics. He previously oversaw the supply chain operations of Victoria's Secret and women's apparel maker Tory Burch. Callieri will report to Levi Chief Executive Officer Michelle Gass and be part of the company's executive leadership team.
Fashion Network
2 days ago
- Fashion Network
Levi taps Victoria's Secret executive to run global supply chain
Levi Strauss & Co. hired a Victoria's Secret & Co. executive to oversee the jeans-maker's global supply chain, a newly created role for the San Francisco-based company. Chris Callieri will serve as Levi's chief supply chain officer, effective Sept. 15, the company said in a statement. Levi in February said it would create the position to replace its chief operations officer post in conjunction with the retirement of Liz O'Neill, who had held that role. The shift underscores the growing importance of supply chain operations for retailers after years of upheaval from inflation, supply constraints and tariffs. Callieri will be responsible for product development, sustainability, distribution and logistics. He previously oversaw the supply chain operations of Victoria's Secret and women's apparel maker Tory Burch. Callieri will report to Levi Chief Executive Officer Michelle Gass and be part of the company's executive leadership team.
