logo
The Secret to a Great Tomato Salad Is in Your Pantry

The Secret to a Great Tomato Salad Is in Your Pantry

New York Times2 days ago
'What is that?' my friend asked, an expression of joy and wonder on her face as she tasted this tomato salad. 'It's so … more.'
More. Exactly.
What she was trying to name was the salad's umami, but how do you explain that concept to someone who has just discovered it? Or to someone who thinks it relevant only to pretentious foodies? I could have told her about the fish sauce in the dressing, but I would have been revealing a secret I wanted to hold on to a little longer.
Recipe: Tomato Salad With Dates
I have a few of those. Not quite secrets, but little imperceptible flavor boosters. A splash of soy sauce or black garlic in Bolognese. Anchovies melted into vegetable soup. Fish sauce stirred into a caramel for a tomato salad. To anyone watching, it could look like a bit of magic.
But there's a method to this. I'm chasing something that exists in the realm of sensation, a quality that doesn't readily announce its presence but still manages to make the food taste more, well … more like itself.
Want all of The Times? Subscribe.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

These Small Creators Are Outselling Big Influencers
These Small Creators Are Outselling Big Influencers

Forbes

time16 hours ago

  • Forbes

These Small Creators Are Outselling Big Influencers

The creator economy has evolved far beyond t-shirts with catchphrases and quick-hit merch drops. As more than 1 million creator stores have launched, a new kind of entrepreneurship is emerging, powered by loyalty. "We've had creators come in and create 1.5 million stores," says Aaron Day, CEO of Amaze. 'A lot of them are thinking beyond a one-hit merch drop, they're starting to build a brand.' And that brand-building looks very different from what most legacy retail executives are used to. Perhaps the most striking example of this new wave of microbrand success is a creator called Howie the Crab. With just 15,000 subscribers on YouTube, she turned storytelling, engagement and fan inclusion into $280,000 worth of product sales. "She basically created content about the life and challenges of this crab," Day explains. 'It was really fun to watch. You'd think it would be for kids, but her fan base was very adult. She had about 15,000 followers, and the community was very engaged. She weaved them into the story. As she created products, it was very methodical. Those products became part of the community. She sold to 60% of her audience.' In a world obsessed with follower counts, the crab's success speaks volumes: connection matters more than clout. Another breakout microbrand is Katie Shober, whose book club-inspired lifestyle brand Beach & Bubbly has turned seasonal campaigns into a lucrative business. "She's got a group of mainly women, basically like a book club," says Day. 'She doesn't try to monetize the obvious. She doesn't sell books or t-shirts. She sells champagne glasses and things you can use while enjoying the lifestyle she creates. Every time she drops a new seasonal campaign, it's hundreds of thousands, if not millions of dollars worth of sales.' This approach is experiential brand-building that aligns with lifestyle, not just content. For years, creators chased virality: a big video, a quick merch drop, a fleeting moment of monetization. But that model is shifting. "Creators used to come to us and just say, 'I want to sell something' and put out a random t-shirt," Day says. 'And then they'd get all sad that nothing happened. But now they're asking, 'Can you give us some data on our users?' They're starting to think about audience data. We're seeing the intelligence and maturity of creators improve quite a bit.' This evolution has made community feedback not just a feature of product launches, but a core pillar. The time it takes to launch a store has dropped dramatically, thanks in part to AI. "It might have taken two to three months to get a store live and beautiful. Today it takes five days," says Day. 'We've built in generative AI tools that suggest products based on video content or social data. We're using AI to look at the fan base, look at the fan data, and create lookalike audiences. Then we suggest products to the creator.' This changes the game for creators with limited resources, giving them a data-backed co-pilot for brand development. A surprising takeaway from Amaze's data is that smaller creators often outperform larger ones. "We've got creators with 500 followers and others with 20 million," says Day. 'But we're seeing huge success with those that have 10 to 20,000 followers and a really engaged community. A lot of the micro-creators are small brands—yoga instructors, health enthusiasts, small restaurants. They emphasize community.' These microbrands may never run Super Bowl ads, but they don't need to. Their fans show up, buy in, and stick around. Industry data backs this trend. According to a 2024 report by Influencer Marketing Hub, micro-influencers (those with under 50,000 followers) now drive the highest engagement rates across every major platform—including an average 3.86% engagement on Instagram, far above macro and mega influencers Selling to your audience used to carry a stigma, a fear of looking inauthentic or overly commercial. But that's changing, fast. "If you want to be successful, you have to promote," Day states plainly. 'This idea that 'I want to monetize, but I don't want to promote' just doesn't work.' Platforms like TikTok Shop are normalizing long-form selling, and creators are embracing a more confident approach to commerce. 'Before, promoting a product wasn't really authentic. But now you can find a happy medium. Just that extra little bit of promotion can drive conversion.' The rise of creator-led microbrands is a wake-up call for traditional retailers and DTC brands. "If you think about it, a lot of brands don't even know who their customer is," says Day. 'Creators do. They're having two-way conversations every day.' In that way, creators are teaching legacy brands something profound: sell with, not to, your community. Looking ahead, Day sees an even larger shift coming: brand x creator partnerships at scale. "I think you're going to see brands at scale connecting with creators at scale in a tech-driven way, not agency-driven," he says. 'You're going to see these really nice partnerships between creators and brands come together and dominate in certain communities.' The takeaway? The future of retail might look like a million tiny storefronts, each powered by a loyal community, a distinct voice and a creator who understands that loyalty is the new scale. This article is based on an interview with Aaron Day from my podcast, The Business of Creators.

Amazon has some of the best Skechers deals of the summer live from $22 — 15 deals I'd add to my cart now on sneakers and sandals
Amazon has some of the best Skechers deals of the summer live from $22 — 15 deals I'd add to my cart now on sneakers and sandals

Tom's Guide

time18 hours ago

  • Tom's Guide

Amazon has some of the best Skechers deals of the summer live from $22 — 15 deals I'd add to my cart now on sneakers and sandals

Amazon is my favorite place to go for Skechers discounts. Some of the most popular styles are seeing impressive price cuts right now, so don't miss your chance to scoop up some summer savings! Right now Amazon has Skechers deals from $22. For example, you can grab the Skechers On-The-go 600-Brilliancy Sport Sandal on sale from $34 at Amazon. These sandals have Goga Max insoles to keep you light on your feet, even when you're walking around enjoying the sun all day. Or, you can grab the stylish Skechers D'Lites Fresh Start Memory Foam Lace-up Sneaker on sale from $42 at Amazon. Note: prices vary based on your choices of size and color. To find the best deals, check out any different color options available in your size! For more savings, see our Amazon promo codes and the dorm furniture deals I'd shop from $9. Looking for your next favorite work shoe? The Skechers Cleo ballet flat is both comfortable and cute, with an air-cooled memory foam cushioned comfort insole and soft, stretchable Skech Knit woven fabric upper. Several reviewers say these are perfect for wider feet as well. Now on sale starting from just $22, these Skechers Haney Oxford shoes are a steal. These come in three attractive brown shades and have a lace-up synthetic leather upper. They're also much more comfortable than your average pair of oxfords, thanks to their Skechers Air-Cooled Memory Foam insole. Some wedge sandals can be uncomfortable, but that's not the case with these Skechers. They're lightweight and have a plush Luxe Foam cushioned comfort footbed underfoot! The detailed straps also add a touch of style. Right now, there's a nice discount up for grabs on the Skechers Silva-Falco Thong Sandal. These have a simple but stylish design, with a wave pattern across the sole and a canvas strap. With prices starting from just $30, how could you say no to these Skechers? They have a plain upper with color options in taupe, black or chocolate, as well as Air-Cooled Memory Foam insoles and a relaxed fit. These Skechers have a cool, beachy look that'll blend right in with your summer outfits. There's even a color option that looks just like a pair of denim jeans! Plus, no need to tie your laces, as these slip on in a flash. If you prefer the classic slip-on look, the Go-Walk 5 Skechers have a soft, breathable, knitted upper that is comfortable across the top of your foot, whether you're wearing socks or not. They are machine washable, comfortable underfoot, and by design, extremely easy to slip on and off. They're on sale now in several different colorways, so grab them while you can! These Skechers sandals are the perfect summer shoe. They have Skechers' iconic comfortable midsole, paired with breathable, adjustable straps for a supportive fit, wherever you're walking this summer. They are vegan, and machine washable, with one customer writing, "Most comfortable sandals that I have ever bought. Bought one pair a year ago and had to buy another one this year cause they were that good." These Skechers loafers are both smart and comfortable. They blend in well everywhere, from the office to the beach! With air-cooled memory foam underfoot and a stretch knit upper, your feet will be supported, and there's no chance of blisters. The Skechers D'Lites Fresh Start sneakers are on sale from $42 at Amazon. These lace-up sneakers have air-cooled memory foam and a lightweight shock-absorbing midsole. Be sure to compare the different colors available in your size to find the best deal. These simple and efforlessly stylish Skechers are a great buy with this discount. They're equipped with a Skechers Memory Foam comfort insole to support and cushion your feet, and come in a range of sweet color options like Light Pink and Lilac. Did you know Skechers also makes running shoes? If you're obsessed with the soft cushioned comfort of Skechers, but want to run in them too, give these a try. This Tom's Guide staffer recently tested them and wrote, "I didn't know that I was missing a whole other level of comfort until I tested the Skechers Max Cushioning Elite 2.0. They are so comfortable to wear even just for walking around, but when I took them on a run for the first time I set a new PR for my 3-mile run." These Skechers Bobs have seen a nice price cut! These have a stretch knitted upper with a bungee lace and are easy to slip straight onto your feet, hands-free. Plus, if they get dirty, you can throw them straight in the washing machine. The Skechers Hotshot-Relegate have a super clean look with a black and white color scheme, paired with a green logo on the tongue for a pop of color. While they have laces, you can slip these on easily and your foot stays in place thanks to Skechers' Heel Pillow. This is one of the more expensive Skechers styles you'll find, so it's nice to see it discounted. These have a sporty design with a woven fabric upper and Air-Cooled Memory Foam insole. They're also slip resistant and have a carbon nano composite toe.

Skims Just Launched Shapewear...For Your Face
Skims Just Launched Shapewear...For Your Face

Elle

timea day ago

  • Elle

Skims Just Launched Shapewear...For Your Face

Just a few weeks ago, Kim Kardashian walked Demna's final couture show for Balenciaga as a modern-day Elizabeth Taylor, draped in a faux-fur coat and nude slip. Alongside her was Isabelle Huppert in a chin-cupping turtleneck, reflecting a vision of New Hollywood where cosmetic materials are seamlessly integrated with couture. And this week, Kardashian pushed the boundaries of fashionable shapewear one step further, launching a Skims sculpting face wrap. The Seamless Sculpt Face Wrap boasts 'signature sculpting fabric' and 'collagen yarns for ultra-soft jaw support.' Priced at $48, the wrap comes in two colors—clay and cocoa—and is already sold out. The new Skims shapewear seems to resemble the type of wrappings that patients use for post-operations care from procedures like facelifts and look similar to the 'compression' garments that some TikTokers have taken to wearing to bed, for purported 'jaw slimming' benefits. The Sculpt Face Wrap even looks like it could be part of the 'morning shed,' a social media phenomenon that took over last summer, in which women showcased the removal of extreme nighttime-only beauty items like mouth tape, overnight collagen masks, and sculpting chin straps. Popping out of the house to run errands in under-eye patches and athleisure is already the norm, and the brand's foray into shapewear-meets-beauty feels like a logical extension in today's culture. 20 years have passed since Steven Meisel's 'Makeover Madness' editorial spread, in which Linda Evangelista sported post-op finery, and nearly the entire conversation surrounding the relationship between style and cosmetics has vastly changed. Perhaps it's an indicator for the beauty-product-as-fashion trend. From its inception, Skims seemed to strike gold. Its Kardashian-founded origins, It-kid-of-the-moment-filled campaigns, and relatively accessible pricing flooded the shapewear market, and no other brand has come close since. In six short years, the company, which was co-launched by Jens and Emma Grede, has reached a $4 billion valuation, opened a 5th Avenue flagship in Manhattan, and collaborated with brands, including Swarovski, Fendi, The North Face, Dolce and Gabbana, and Roberto Cavalli. A pending co-branded line with Nike—announced in February—is on the way (the website currently says 'coming soon'). In June, TikTok user Rachel Leary took to the app to ask what breast augmentation Kylie Jenner had undergone. Jenner saw the video and shocked everyone by answering explicitly in the comments: '445 cc, moderate profile, half under the muscle!!! Silicone!!! Garth Fisher!!! Hope this helps lol.' Kris Jenner quickly followed suit, also commenting on Dr. Fisher's Instagram, endorsing the surgeon with glowing words, adding, 'You did my first facelift in 2011… 14 years ago!!!' If shapewear, a once-underappreciated category in the womenswear market, can be so openly embraced, why not the 'support products' of beauty, too? Skims's ubiquity, which is naturally enhanced by the family's continued relevance in pop culture, is its biggest power. The wrap could mark the first of the label's beauty expansion, since Skims acquired Kardashian's beauty company, Skkn by Kim, earlier this year, combining it all under one brand—and it could signal a shift in the way that these products are incorporated into style.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store