
Samsung unveils 2025 Bespoke AI appliances range in India, price starts at Rs 36000
Samsung has expanded its
AI-powered home appliances
lineup in India. The company has launched the 2025 Bespoke AI appliances range in the country. The company claims that the 2025 Bespoke range offer four distinct consumer benefits: Easy, Care, Save and Secure to enrich and simplify your lives with AI.
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The 2025 range expands Samsung's AI Home ecosystem across key appliances such as refrigerators, air conditioners, and washing machines. With intuitive touchscreen displays, upgraded voice intelligence, and inclusive accessibility features, the line-up promises to offer a truly connected, easy-to-use.
Samsung 2025 Bespoke AI appliance range: Price and availability
Samsung's 2025 Bespoke AI appliance range is now available across leading online and offline retail channels, including Samsung Exclusive Stores, Samsung.com as well as major e-commerce platforms.
The
Bespoke AI Laundry Combo
is priced at Rs 319000, offering all-in-one washing and drying convenience with smart automation. The
Bespoke AI WindFree Air Conditioner
starts at Rs 36000, while the Bespoke AI Double Door Refrigerator is available from Rs 44000 onwards. For those seeking
smart laundry solutions
, the Bespoke AI Top Load Washer starts at INR 24500 for the 8kg model. The Bespoke AI French Door Refrigerator with integrated AI Home display will be available from July onwards.
Samsung 2025 Bespoke AI appliance range features
The Bespoke AI Laundry Combo
The Bespoke AI Laundry Combo is a space-saving, ultra-capacity all-in-one appliance that seamlessly combines washing and drying in a single unit. Powered by AI Wash & Dry, the Bespoke AI Laundry Combo senses laundry weight, fabric type, and soil levels, automatically adjusting water, detergent, wash time, and drying conditions for each load.
The Bespoke AI Laundry Combo features advanced heat pump drying technology that gently and efficiently dries clothes at lower temperatures by recycling warm air.
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The heat pump system optimizes heat transfer and reduces drying time by up to 60% and energy consumption by up to 75%.
Its 7-inch AI Home LCD display provides an intuitive interface for cycle selection, monitoring, and control, delivering personalized suggestions based on usage patterns and seasonal habits. Additionally, the Flex Auto Dispense System is able to store detergent for up to 32 loads, while the Auto Open Door automatically releases humid air after a cycle ends to prevent damp smells and enhance freshness.
Bespoke AI refrigerator
with AI Home
The new Bespoke AI Refrigerator is equipped with AI Vision Inside, which can recognize up to 37 fresh food items, allowing users to remotely view the interior, track expiry dates, and receive smart recipe suggestions. It can also recognize up to 50 pre-saved processed food items, largely expanding the variety of items it can manage. The new refrigerator comes with a 9-inch AI Home Display, which serves as a personalized dashboard for notes, schedules, entertainment, and full appliance control.
The Bespoke AI double door refrigerator
The Bespoke AI double door refrigerator features improved smart capabilities with AI Energy Mode, SmartThings Home Care and Wi-Fi connectivity, designed to offer remote access, intelligent energy savings and real-time maintenance updates via the SmartThings app. This range comes with Convertible 5-in-1 Modes, and enhanced hygiene with Active Fresh Filter+ eliminating up to 99.99% of harmful bacteria.
Bespoke AI WindFree air conditioner
The Bespoke AI WindFree Air Conditioner offers Customized Cooling, AI Fast & Comfort Cooling, and Quick Remote, making temperature control effortless and intuitive. With AI Energy Mode, the system intelligently adjusts compressor speed based on room temperature and consumers' usage patterns, helping reduce energy consumption by up to 30%.
Bespoke AI top load washer
Equipped with AI Wash, these machines intelligently detect the fabric type and weight to automatically recommend the optimal settings for each load.
Building on this technology, features like Ecobubble, Hygiene Steam & Stain Wash (with inbuilt heater), Super Speed, AI Energy Mode, and SmartThings integration, AI VRT+ further enhance the laundry experience.
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