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Podcast [English World] Episode 103: Shareholder perks used to help NPOs
What is a shareholder perk?
Three Kyodo News reporters -- Toma Mochizuki, Risako Nakanishi and Mari Tokumitsu -- talk about an article written by Mari about shareholder perks and how securities firms have been utilizing the system to donate items to nonprofit organizations. Listen as they discuss what items are particularly sought after and what kind of struggles the program faces.
Article mentioned in the podcast:
Japan brokerages donating shareholder perks to help kids in poverty
Kyodo News presents a bilingual podcast for English learners about the ins and outs of news writing and how to translate tricky Japanese phrases into English. Have fun listening to journalists discuss recent articles as they occasionally go off on unrelated tangents.
Related coverage:
Podcast [English World] Episode 102: Births dip below 700,000 for 1st time
Podcast [English World] Episode 101: Stockpiled rice
Podcast [English World] Episode 100: Atomic bomb trees
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- Tokyo Weekender
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List of Contents: A Growing Trend The Global Norm Why People Are Talking About Two-Tier Pricing in Japan When It Works — and When It Doesn't The Real Fix Related Posts A Growing Trend Theme parks are one thing, but for some, apparently, restaurants are something else. Japan's largest restaurant review and reservation platform, Tabelog , operates separate booking systems for domestic and inbound customers. On the English, Chinese and Korean versions, users must enter a credit card and pay a ¥440 per person system fee at the time of booking. The domestic site requires no card and charges no such fee. The logic here is that foreign customers bring different transaction costs, and the platform passes them along. Then there's the case of the seafood buffet restaurant in Shibuya that sparked a backlash on Reddit and X earlier this year. The shop, Tamatebako, charges foreign tourists ¥1,100 more than Japanese nationals and foreign residents for its all-you-can-eat course, verifying status by checking if customers can speak Japanese or by requesting a residence card. 'Considering the rise in labor costs due to service costs and time used to serve [foreign customers], we have no other choice but to set the different prices,' the restaurant owner told Yomiuri Shimbun . These explanations didn't land well. On social media, users accused the restaurant of 'being horrible racist, discriminatory xenophobes,' as one commenter put it. Long-term residents voiced a different frustration — the fear of being misclassified. 'And um, how do they know? When I've been here for two decades I'm not a goddamn tourist, despite what everyone thinks,' one wrote . The debate spread beyond Shibuya. When a tonkatsu restaurant in Asakusa announced plans for a 10% service charge 'for foreign tourists,' another thread lit up. 'Imagine the face of Japanese tourists if Paris restaurants started to charge them more than the displayed menu. (A tale that won't happen, as it would be highly illegal here),' a French commenter wrote . The Global Norm Before we get too precious about this, let's acknowledge the obvious: Charging visitors more is normal almost everywhere. India's Taj Mahal charges foreign visitors 1100 RS, or roughly $12 — over twenty times the domestic price. France's Louvre Museum is free for residents of the European Economic Area under 26. Everyone else over 18 pays €22. Many U.S. national parks have lower entry fees for state residents and higher rates for out-of-staters. In Southeast Asia, 'foreigner rates' at attractions are so common they're part of the travel budget. The justification is consistent: Locals help pay for the upkeep of these sites through taxes. Visitors do not, so they make up the difference at the gate. It's not discrimination; it's fiscal logic. Japan already has its own reverse example: the consumption tax exemption . Foreign tourists and temporary returnees can avoid paying the 10% sales tax on a wide range of purchases. It's effectively a nationwide 'tourist discount.' 'We get the 10% tax free benefit on pretty much everything. I don't mind paying a bit more for the food,' said a user on Reddit. Why People Are Talking About Two-Tier Pricing in Japan Two-tier pricing isn't new to Japan — it's just more visible now. The conditions are perfect for it to spread. The yen's slide has made the country absurdly cheap for visitors paying in dollars or euros; that omakase dinner that would cost $250 in New York is ¥12,000 here, and a coffee that's $5 in Paris is ¥400 in Tokyo. Tourism is surging, with over 36 million visitors in 2024 — the highest number ever — and the influx is concentrated in a few already-strained regions like Tokyo, Kyoto, Osaka, Okinawa and Hokkaido. Inbound tourists spend a substantial amount per person, averaging around ¥227,000 in 2024 . Without differentiated pricing, locals risk being priced out of their own neighborhoods as businesses raise prices to match what tourists are willing to pay. Two-tier pricing is, in that sense, a way to keep services accessible to residents. When It Works — and When It Doesn't Hawaii's kamaʻāina discount is the textbook example: Show proof of residency, get a reduced price. It's transparent, consistent and residency-based. It doesn't matter what you look like, what passport you hold or what language you speak — it matters whether you live there. Japan could apply the same logic to attractions, restaurants and services in tourist-heavy areas. For places funded in part by local taxes — museums, gardens, heritage sites — the justification is even stronger. So the problem isn't the principle of two-tier pricing. It's the execution. Too often, 'tourist' is defined by sight alone. If you look foreign, you might be charged more. If you speak accented Japanese, you might be charged more. When tourist prices are decided on sight, long-term residents — people who've lived in Japan for decades, pay taxes and raise children in Japanese schools — can find themselves erroneously paying 'tourist' rates based on their appearance. One foreign resident said on Reddit: 'There are levels to which this is acceptable. But it's a slippery slope and I'm not looking forward to having to explain that I'm not a tourist to restaurants profiling customers.' In other words, it's about more than money. Being treated as a 'visitor' in your own neighborhood cuts deeper than a 10% surcharge. Discover Tokyo, Every Week Get the city's best stories, under-the-radar spots and exclusive invites delivered straight to your inbox. By signing up, you agree to our Privacy Policy . The Real Fix Let's be clear: Charging tourists more is not scandalous. 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