April heat pushes sale of ACs, coolers
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Ranchi: Amid soaring temperatures, electrical stores in Ranchi are witnessing a rise in sales of cooling appliances, from basic tower fans to premium air conditioners.
"Sales have almost doubled compared to last year. The heat has pushed people to invest in comfort. ACs are flying off the shelves, and even pedestal fans are in high demand," said Rajeev Sinha, manager at Khosla Electronics on MG Road.
Retailers across Main Road, Upper Bazar, and Kutchery Chowk reported a significant spike in AC sales, with prices ranging between Rs 28,000-Rs 60,000. New models, featuring five-star ratings and smart cooling technology, are particularly attractive to tech-savvy consumers.
"Customers are increasingly conscious about energy consumption, preferring inverter technology and energy-efficient compressors. Brands offering doorstep delivery and free installation are gaining popularity," said Vivekananda, owner of Sai Electronics in Harmu.
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Electric coolers and tower fans have emerged as popular budget-friendly alternatives. "Tower fans are trending due to their child-safe features, sleek design, and effectiveness," Vivekananda said. Stores have implemented pre-booking systems and express delivery services, with EMI options to attract middle-income buyers.
Former FJCCI president Kishore Mantri said local retailers were also using online platforms to push their sales.
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