Celebrity-owned beauty brand sends shoppers wild over must-have item with surprising feature: 'OMG yes I've been waiting for this
The brand only launched a little over a year ago, but it has already become a cult favourite in beauty circles.
Now, TYPEBEA has unveiled its latest innovative product and fans are thrilled with the newest addition to the popular range.
TYPEBEA, created by singer Rita Ora and Australian beauty entrepreneur Anna Lahey, has unveiled a dry shampoo containing the cult haircare brand's hero ingredient to promote growth.
The G·5 3-in-1 Dry Shampoo not only refreshes and adds volume to hair, but it contains nourishing ingredients to support hair health and feels luxurious to use too.
After teasing the latest drop across socials, fans were quick to share their joy when the dry shampoo was finally unveiled. One wrote:'Yes!!! Obsessed!' another shared: 'OMGGGG YAYYY,' while a third branded the buy simply 'Sensational'.
Delivered in an ultra-fine mist, the dry shampoo is packed with ingredients that support hair growth and gentle exfoliants to ensure a cleansed scalp.
The fast absorbing product soaks up oil, sweat and odour without leaving behind residue or white cast that many other brands do.
G·5 3-in-1 Dry Shampoo's hero ingredient is a three per cent dose of Baicapil: a blend of scutellaria baicalensis (Baikal skullcap, a plant native to East Asia used in Traditional Chinese Medicine), soy and wheat sprouts.
TYPEBEA's G·5 3-in-1 Dry Shampoo uses the brand's hero ingredient, Baicapil, to support healthy hair growth
The potent formulation works to stimulate hair growth, increase hair density, reduce hair loss and support healthier looking hair.
It includes Lactic Acid to gently exfoliate and removes excess product and dead skin cells. A buildup of these on the scalp leads to oily roots and can prevent healthy hair growth.
Free from sulphates, silicones and parabens, the $50 product ($42.50 with a subscription) cleanses the scalp while absorbing oil and adding lift to the roots.
Unlike other dry shampoos which can be damaging to hair and act to mask unclean tresses, TYPEBEA's G·5 3-in-1 Dry Shampoo, cleans, nourishes and protects.
This allows users to benefit from the brand's
TYPEBEA's signature scent of citrus, bergamot and wood ensure hair smells as fresh as it looks, while the formulation leaves strands soft and shiny.
The potent formulation works to increase hair density and reduce hair loss by 60 per cent, while Lactic Acid gently exfoliates and removes excess product and dead skin cells
Easy to use— you simply shake, spray roots from 15cm away, leave for a few moments, then brush through for refreshed and revived hair.
The haircare brand's first product, the G·1 Overnight Boosting Peptide Hair Serum, became an instant bestseller.
Customers reported 'visible regrowth' and 'less shedding' after using the $80 leave-in serum regularly.
The hair growth range also includes a shampoo, conditioner and hydra-gloss treatment mask.
TYPEBEA followed up the hugely successful launch collection with two styling products, which they released earlier this year.
The S·1 Ultimate Styling Serum and the S·2 Sea Salt Texture Mist are formulated with performance-driven actives to deliver a 'quick-fix, flawless finish' that will cut your getting-ready routine down to mere moments.
To buy G·5 3-in-1 Dry Shampoo and shop the full haircare range, visit the TYPEBEA website.
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