Ex-Qantas boss returns to defends his troubled legacy
At an aviation conference in Sydney on Thursday, Mr Joyce broke from his near two-year hiatus from the national business stage to stress the industry's need to take further steps to keep its social licence.
But he skirted around his controversial, illegal sacking of more than 1800 workers during the COVID-19 pandemic in a move a court ruled was designed to curb union bargaining power in wage negotiations.
Days out from Qantas copping an expected nine-figure fine for the sackings, Mr Joyce trumpeted his ability to keep the flag carrier afloat in unprecedented times.
"But here's the real insight: resilience isn't a reaction … it's a decision made years in advance, often when it's uncomfortable, even unpopular," he said.
"Qantas was the only major Australian airline not to go bankrupt during or after the pandemic … that wasn't luck, that was resilience."
Virgin Australia hit voluntary administration in 2020 as it struggled to manage billions of dollars of debt before private equity firm Bain Capital gave the carrier a lifeline.
Cash-strapped carrier Rex went into administration in 2024, while budget challenger Bonza folded.
Mr Joyce seemed amused by media attention surrounding his appearance - which included being on the front page of a national newspaper - but quipped that it at least meant "Donald Trump didn't do anything weird last night".
He said airlines must take more climate action, including building a sustainable aviation fuel industry to "transform the environmental footprint of flight".
"If we don't, we risk losing public trust, regulatory permission and, ultimately, our social licence to operate," he said.
"This isn't fringe, it's the future and it's grounded in a very human concern for sustainability and intergenerational fairness."
Mr Joyce quit Qantas in September 2023 after a tumultuous end to his tenure.
The airline has since agreed to set up a $120 million compensation fund for its wrongly sacked workers after reaching a deal with the Transport Workers Union.
It is due to be handed a Federal Court fine for the breach on Monday.
Qantas also sold tickets to cancelled flights over several years, triggering more legal turmoil and a $100 million fine after it was sued by the Australian Competition and Consumer Commission.
The airline trimmed millions of dollars from his departing pay packet, with other executives and directors also facing a cut after the brand turbulence.
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The Advertiser
31 minutes ago
- The Advertiser
Living in Australia is just less fair than it used to be
Labor has never been in a better position to implement its national policy platform. But will the Albanese government spend the next three years using its thumping majority to lead bold reforms or deliver damp squib solutions? Next week's productivity roundtable will reveal which path the Prime Minister intends to tread, and so far, it looks like all it's set to do is weaken environment laws and delay big tax reforms until after the next election. Between the Treasury advice leaked to the ABC and the Prime Minister ruling out any major tax reforms before the next election, the government poured a bucket of cold water on any real excitement building for the productivity roundtable. And the productivity roundtable has a big job ahead of it. Australia doesn't just have a productivity problem, it has a revenue problem. Australia is one of the lowest-taxing countries in the developed world. In fact, if Australia collected the OECD average in tax - not the highest amount, just the average - the Commonwealth would have had an extra $140 billion in revenue in 2023-24. To put that in perspective, it's equivalent to the combined cost of the aged pension, the NDIS, Jobseeker, and the child care subsidy, along with the total government spending on housing, vocational education, and both the ABC and SBS. It's clear that bold tax reforms are necessary. Despite being a low-tax country, Australia is still one of the richest countries on Earth. Yet many people's living standards have been going backwards. Why? Lots of reasons. The Coalition enacted policies that deliberately kept wages low. So, when excessive corporate profits drove inflation after the pandemic, the cost of everyday living rose faster than people's paychecks could keep up. Allowing multinational gas companies to export 80 per cent of Australia's gas tripled domestic gas prices and doubled wholesale electricity prices on the east coast of Australia. Climate change-fuelled extreme weather is driving up insurance costs and premiums. The cost of buying a house is now out of reach for most young people, and the cost of renting has skyrocketed, too. This is how most people experience an increase in inequality - your paycheck doesn't go as far as it used to. But those everyday cost-of-living increases obscure a larger truth about the Australian economy. It's just less fair than it used to be. It used to be that a rising tide lifted all boats. When the economy grew, Australians all shared the benefits. If you imagine Australian economic growth were a cake shared between 10 people, in the decades after World War II, the bottom 90 per cent of Australians used to get 9 pieces of cake, leaving one piece for the top 10 per cent. In the decade after the Global Financial Crisis, the richest person at the table ate nine pieces of cake, and the bottom 90 per cent of people shared less than one piece of cake between them. It's hugely unfair. There's not much point boosting productivity if a majority of working people don't get to share in the benefits. Treasurer Jim Chalmers is keen to have that debate. He described the game of ruling things in or out as "cancerous" and vowed to dial up Labor's ambition for bold reforms. And let's be clear, to reverse that path of Australia's growing inequality will require bold tax reforms. It's clear the Treasurer understands that, as well as several of the roundtable invitees, who want tax reform on the agenda at the productivity roundtable. The ACTU submission included several tax reforms, including to negative gearing and the CGT discount, but also reforming the broken Petroleum Resource Rent Tax (PRRT) and replacing it with a new 25 per cent export levy on gas. Negative gearing together with the CGT discount has so warped our housing market, many young Australians have given up on every owning their own home. But it looks like the PM has put off reforming those distortionary tax concessions until his next term of government. He keeps hosing down suggestions for progressive tax reforms. To hear the Prime Minister rule out any major tax reforms before the next election is not just disappointing, it's irresponsible. There are also reports that the government is considering introducing road user charges for electric vehicles only. If we're talking road user charges, it would make sense to include heavy vehicles, which do so much damage to our roads - a vehicle that's twice the weight of a regular vehicle does 16 times the damage to the road. But heavy vehicles don't pay anything extra for that damage. But will heavy vehicles be included in any new road user charges? Doesn't look like it. READ MORE EBONY BENNETT: The fact that Labor is considering slugging electric vehicle drivers with a new tax, while doing nothing to stop half of Australia's gas being exported royalty-free, tells you everything you need to know. Big tax reforms are on the table for electric vehicles, but off the table for the gas industry. Yet, according to the Treasury advice leaked to the ABC, the government will consider other major reforms. For example, it will weaken - sorry, "streamline" - our national environment laws to make development easier. And it will consider cutting "red tape" by freezing changes to the National Construction Code. Labor has a thumping majority in the lower house and it can pass progressive reforms through the Senate with the support of the Greens any time it wants. Instead, the government's productivity agenda seems to be to weaken environment laws, tax clean vehicles, cut red tape for property developers and leave the difficult tax reforms until after the next election. It's a far cry from Albanese's promise in Labor's election platform, to be a government "as courageous and hardworking and caring as the Australian people are themselves." Labor has never been in a better position to implement its national policy platform. But will the Albanese government spend the next three years using its thumping majority to lead bold reforms or deliver damp squib solutions? Next week's productivity roundtable will reveal which path the Prime Minister intends to tread, and so far, it looks like all it's set to do is weaken environment laws and delay big tax reforms until after the next election. Between the Treasury advice leaked to the ABC and the Prime Minister ruling out any major tax reforms before the next election, the government poured a bucket of cold water on any real excitement building for the productivity roundtable. And the productivity roundtable has a big job ahead of it. Australia doesn't just have a productivity problem, it has a revenue problem. Australia is one of the lowest-taxing countries in the developed world. In fact, if Australia collected the OECD average in tax - not the highest amount, just the average - the Commonwealth would have had an extra $140 billion in revenue in 2023-24. To put that in perspective, it's equivalent to the combined cost of the aged pension, the NDIS, Jobseeker, and the child care subsidy, along with the total government spending on housing, vocational education, and both the ABC and SBS. It's clear that bold tax reforms are necessary. Despite being a low-tax country, Australia is still one of the richest countries on Earth. Yet many people's living standards have been going backwards. Why? Lots of reasons. The Coalition enacted policies that deliberately kept wages low. So, when excessive corporate profits drove inflation after the pandemic, the cost of everyday living rose faster than people's paychecks could keep up. Allowing multinational gas companies to export 80 per cent of Australia's gas tripled domestic gas prices and doubled wholesale electricity prices on the east coast of Australia. Climate change-fuelled extreme weather is driving up insurance costs and premiums. The cost of buying a house is now out of reach for most young people, and the cost of renting has skyrocketed, too. This is how most people experience an increase in inequality - your paycheck doesn't go as far as it used to. But those everyday cost-of-living increases obscure a larger truth about the Australian economy. It's just less fair than it used to be. It used to be that a rising tide lifted all boats. When the economy grew, Australians all shared the benefits. If you imagine Australian economic growth were a cake shared between 10 people, in the decades after World War II, the bottom 90 per cent of Australians used to get 9 pieces of cake, leaving one piece for the top 10 per cent. In the decade after the Global Financial Crisis, the richest person at the table ate nine pieces of cake, and the bottom 90 per cent of people shared less than one piece of cake between them. It's hugely unfair. There's not much point boosting productivity if a majority of working people don't get to share in the benefits. Treasurer Jim Chalmers is keen to have that debate. He described the game of ruling things in or out as "cancerous" and vowed to dial up Labor's ambition for bold reforms. And let's be clear, to reverse that path of Australia's growing inequality will require bold tax reforms. It's clear the Treasurer understands that, as well as several of the roundtable invitees, who want tax reform on the agenda at the productivity roundtable. The ACTU submission included several tax reforms, including to negative gearing and the CGT discount, but also reforming the broken Petroleum Resource Rent Tax (PRRT) and replacing it with a new 25 per cent export levy on gas. Negative gearing together with the CGT discount has so warped our housing market, many young Australians have given up on every owning their own home. But it looks like the PM has put off reforming those distortionary tax concessions until his next term of government. He keeps hosing down suggestions for progressive tax reforms. To hear the Prime Minister rule out any major tax reforms before the next election is not just disappointing, it's irresponsible. There are also reports that the government is considering introducing road user charges for electric vehicles only. If we're talking road user charges, it would make sense to include heavy vehicles, which do so much damage to our roads - a vehicle that's twice the weight of a regular vehicle does 16 times the damage to the road. But heavy vehicles don't pay anything extra for that damage. But will heavy vehicles be included in any new road user charges? Doesn't look like it. READ MORE EBONY BENNETT: The fact that Labor is considering slugging electric vehicle drivers with a new tax, while doing nothing to stop half of Australia's gas being exported royalty-free, tells you everything you need to know. Big tax reforms are on the table for electric vehicles, but off the table for the gas industry. Yet, according to the Treasury advice leaked to the ABC, the government will consider other major reforms. For example, it will weaken - sorry, "streamline" - our national environment laws to make development easier. And it will consider cutting "red tape" by freezing changes to the National Construction Code. Labor has a thumping majority in the lower house and it can pass progressive reforms through the Senate with the support of the Greens any time it wants. Instead, the government's productivity agenda seems to be to weaken environment laws, tax clean vehicles, cut red tape for property developers and leave the difficult tax reforms until after the next election. It's a far cry from Albanese's promise in Labor's election platform, to be a government "as courageous and hardworking and caring as the Australian people are themselves." Labor has never been in a better position to implement its national policy platform. But will the Albanese government spend the next three years using its thumping majority to lead bold reforms or deliver damp squib solutions? Next week's productivity roundtable will reveal which path the Prime Minister intends to tread, and so far, it looks like all it's set to do is weaken environment laws and delay big tax reforms until after the next election. Between the Treasury advice leaked to the ABC and the Prime Minister ruling out any major tax reforms before the next election, the government poured a bucket of cold water on any real excitement building for the productivity roundtable. And the productivity roundtable has a big job ahead of it. Australia doesn't just have a productivity problem, it has a revenue problem. Australia is one of the lowest-taxing countries in the developed world. In fact, if Australia collected the OECD average in tax - not the highest amount, just the average - the Commonwealth would have had an extra $140 billion in revenue in 2023-24. To put that in perspective, it's equivalent to the combined cost of the aged pension, the NDIS, Jobseeker, and the child care subsidy, along with the total government spending on housing, vocational education, and both the ABC and SBS. It's clear that bold tax reforms are necessary. Despite being a low-tax country, Australia is still one of the richest countries on Earth. Yet many people's living standards have been going backwards. Why? Lots of reasons. The Coalition enacted policies that deliberately kept wages low. So, when excessive corporate profits drove inflation after the pandemic, the cost of everyday living rose faster than people's paychecks could keep up. Allowing multinational gas companies to export 80 per cent of Australia's gas tripled domestic gas prices and doubled wholesale electricity prices on the east coast of Australia. Climate change-fuelled extreme weather is driving up insurance costs and premiums. The cost of buying a house is now out of reach for most young people, and the cost of renting has skyrocketed, too. This is how most people experience an increase in inequality - your paycheck doesn't go as far as it used to. But those everyday cost-of-living increases obscure a larger truth about the Australian economy. It's just less fair than it used to be. It used to be that a rising tide lifted all boats. When the economy grew, Australians all shared the benefits. If you imagine Australian economic growth were a cake shared between 10 people, in the decades after World War II, the bottom 90 per cent of Australians used to get 9 pieces of cake, leaving one piece for the top 10 per cent. In the decade after the Global Financial Crisis, the richest person at the table ate nine pieces of cake, and the bottom 90 per cent of people shared less than one piece of cake between them. It's hugely unfair. There's not much point boosting productivity if a majority of working people don't get to share in the benefits. Treasurer Jim Chalmers is keen to have that debate. He described the game of ruling things in or out as "cancerous" and vowed to dial up Labor's ambition for bold reforms. And let's be clear, to reverse that path of Australia's growing inequality will require bold tax reforms. It's clear the Treasurer understands that, as well as several of the roundtable invitees, who want tax reform on the agenda at the productivity roundtable. The ACTU submission included several tax reforms, including to negative gearing and the CGT discount, but also reforming the broken Petroleum Resource Rent Tax (PRRT) and replacing it with a new 25 per cent export levy on gas. Negative gearing together with the CGT discount has so warped our housing market, many young Australians have given up on every owning their own home. But it looks like the PM has put off reforming those distortionary tax concessions until his next term of government. He keeps hosing down suggestions for progressive tax reforms. To hear the Prime Minister rule out any major tax reforms before the next election is not just disappointing, it's irresponsible. There are also reports that the government is considering introducing road user charges for electric vehicles only. If we're talking road user charges, it would make sense to include heavy vehicles, which do so much damage to our roads - a vehicle that's twice the weight of a regular vehicle does 16 times the damage to the road. But heavy vehicles don't pay anything extra for that damage. But will heavy vehicles be included in any new road user charges? Doesn't look like it. READ MORE EBONY BENNETT: The fact that Labor is considering slugging electric vehicle drivers with a new tax, while doing nothing to stop half of Australia's gas being exported royalty-free, tells you everything you need to know. Big tax reforms are on the table for electric vehicles, but off the table for the gas industry. Yet, according to the Treasury advice leaked to the ABC, the government will consider other major reforms. For example, it will weaken - sorry, "streamline" - our national environment laws to make development easier. And it will consider cutting "red tape" by freezing changes to the National Construction Code. Labor has a thumping majority in the lower house and it can pass progressive reforms through the Senate with the support of the Greens any time it wants. Instead, the government's productivity agenda seems to be to weaken environment laws, tax clean vehicles, cut red tape for property developers and leave the difficult tax reforms until after the next election. It's a far cry from Albanese's promise in Labor's election platform, to be a government "as courageous and hardworking and caring as the Australian people are themselves." Labor has never been in a better position to implement its national policy platform. But will the Albanese government spend the next three years using its thumping majority to lead bold reforms or deliver damp squib solutions? Next week's productivity roundtable will reveal which path the Prime Minister intends to tread, and so far, it looks like all it's set to do is weaken environment laws and delay big tax reforms until after the next election. Between the Treasury advice leaked to the ABC and the Prime Minister ruling out any major tax reforms before the next election, the government poured a bucket of cold water on any real excitement building for the productivity roundtable. And the productivity roundtable has a big job ahead of it. Australia doesn't just have a productivity problem, it has a revenue problem. Australia is one of the lowest-taxing countries in the developed world. In fact, if Australia collected the OECD average in tax - not the highest amount, just the average - the Commonwealth would have had an extra $140 billion in revenue in 2023-24. To put that in perspective, it's equivalent to the combined cost of the aged pension, the NDIS, Jobseeker, and the child care subsidy, along with the total government spending on housing, vocational education, and both the ABC and SBS. It's clear that bold tax reforms are necessary. Despite being a low-tax country, Australia is still one of the richest countries on Earth. Yet many people's living standards have been going backwards. Why? Lots of reasons. The Coalition enacted policies that deliberately kept wages low. So, when excessive corporate profits drove inflation after the pandemic, the cost of everyday living rose faster than people's paychecks could keep up. Allowing multinational gas companies to export 80 per cent of Australia's gas tripled domestic gas prices and doubled wholesale electricity prices on the east coast of Australia. Climate change-fuelled extreme weather is driving up insurance costs and premiums. The cost of buying a house is now out of reach for most young people, and the cost of renting has skyrocketed, too. This is how most people experience an increase in inequality - your paycheck doesn't go as far as it used to. But those everyday cost-of-living increases obscure a larger truth about the Australian economy. It's just less fair than it used to be. It used to be that a rising tide lifted all boats. When the economy grew, Australians all shared the benefits. If you imagine Australian economic growth were a cake shared between 10 people, in the decades after World War II, the bottom 90 per cent of Australians used to get 9 pieces of cake, leaving one piece for the top 10 per cent. In the decade after the Global Financial Crisis, the richest person at the table ate nine pieces of cake, and the bottom 90 per cent of people shared less than one piece of cake between them. It's hugely unfair. There's not much point boosting productivity if a majority of working people don't get to share in the benefits. Treasurer Jim Chalmers is keen to have that debate. He described the game of ruling things in or out as "cancerous" and vowed to dial up Labor's ambition for bold reforms. And let's be clear, to reverse that path of Australia's growing inequality will require bold tax reforms. It's clear the Treasurer understands that, as well as several of the roundtable invitees, who want tax reform on the agenda at the productivity roundtable. The ACTU submission included several tax reforms, including to negative gearing and the CGT discount, but also reforming the broken Petroleum Resource Rent Tax (PRRT) and replacing it with a new 25 per cent export levy on gas. Negative gearing together with the CGT discount has so warped our housing market, many young Australians have given up on every owning their own home. But it looks like the PM has put off reforming those distortionary tax concessions until his next term of government. He keeps hosing down suggestions for progressive tax reforms. To hear the Prime Minister rule out any major tax reforms before the next election is not just disappointing, it's irresponsible. There are also reports that the government is considering introducing road user charges for electric vehicles only. If we're talking road user charges, it would make sense to include heavy vehicles, which do so much damage to our roads - a vehicle that's twice the weight of a regular vehicle does 16 times the damage to the road. But heavy vehicles don't pay anything extra for that damage. But will heavy vehicles be included in any new road user charges? Doesn't look like it. READ MORE EBONY BENNETT: The fact that Labor is considering slugging electric vehicle drivers with a new tax, while doing nothing to stop half of Australia's gas being exported royalty-free, tells you everything you need to know. Big tax reforms are on the table for electric vehicles, but off the table for the gas industry. Yet, according to the Treasury advice leaked to the ABC, the government will consider other major reforms. For example, it will weaken - sorry, "streamline" - our national environment laws to make development easier. And it will consider cutting "red tape" by freezing changes to the National Construction Code. Labor has a thumping majority in the lower house and it can pass progressive reforms through the Senate with the support of the Greens any time it wants. Instead, the government's productivity agenda seems to be to weaken environment laws, tax clean vehicles, cut red tape for property developers and leave the difficult tax reforms until after the next election. It's a far cry from Albanese's promise in Labor's election platform, to be a government "as courageous and hardworking and caring as the Australian people are themselves."
The Age
40 minutes ago
- The Age
Melbourne's most famous coffee is magic. But who gets to claim it?
Trampoline. Videotape. Linoleum. Windsurfer. Plenty of products started life as trademarks, from Aspirin to Zoom, slowly easing into lower-case status in the dictionary. Some brands echo the creator's name, from biro to leotard, while others explain the gadget's function, such as Philips' air fryer or Sony's memory stick. Further labels derive from serendipity. Some 20 years ago, that happened on Brunswick Street, Fitzroy, after a string of experiments between customer and barista. Zenon Misko, a Ukrainian-Australian trademark attorney, was the customer needing a double ristretto to face the day. Cate Della Bosca, owner of Newtown S.C., was the alchemist open to ideas. 'Around mid-morning,' recalls Zenon, 'I took a break from the office to grab a coffee. But in winter, I wanted something that would last a bit longer, so I'd get a double-ristretto flat white.' A mouthful to order, and a chore to drink, the cool-brown dregs lacking foam and energy by the time the cup was nearing done. 'So I said to Cate, let's try a double-ristretto-three-quarter-flat-white…' . Ten syllables this time, but the hit was a hit. Cate ensured the elixir had that delicate micro-foam layer, the ristretto pour maintained its punch, the reduced milk its temperature. Ten cups later, in that café code enjoyed among regulars, Zenon was asking for that magical coffee he liked, as Cate waved her steam wand. Voila, the magic arrived. Arrived in the Macquarie too, listed as definition #7 after the supernatural front-runners, though curiously the coffee is marked as Victorian only, as if the recipe has retained its postcode. But just like windsurfers, good ideas travel, the Zenon-Cate magic moving to Sydney, Singapore, New York, Tokyo, even to Nambour (though I hear they call the blend a grom up there). Stroll into your nearest 7-Eleven and there on the coffee-maker's screen you'll find the magic icon (a three-quarter brown blob) beside the macchiato and piccolo latte. Across the ditch in England, should you visit any of the 1000-plus Marks & Spencer outlets, you'll have the option of ordering 'the company's latest culinary adventure, this time a concept imported from Australia, known as the 'Magic Coffee'' – to quote the catalogue, inverted commas included. As for the price tag? Order the brew and – poof – you'll see £3.15 disappear from your account like magic. Loading The magic is equally big in Thailand too, where Zenon and his young family lived for several years. 'There's a café in Phra Khanong, an emerging part of Bangkok, called Karo Coffee Roasters. Karo is a Sri Lankan born and raised in the Maldives whose magic is the best I've tasted.' Seems the sorcery – or make that saucery – has reached the world's palate. Yet the art of magic, we know, is misdirection. Whether the blend and its label began on Brunswick Street, or across the Yarra, or even in Frankenstein's castle a year prior to this story, is hardly Zenon's concern. 'I'm open to others thinking they own the idea, the name, whatever. It's not 'our' coffee. Cate and I know where we were when we came up with the mix.' In a reversal of cultural cringe, one British food critic disputed the term as 'magic doesn't end with a vowel so can't be a coffee type.' At least one thing we do know: Magic Marker is the trade name – and intellectual property – of Bic. While a magic coffee, by contrast, belongs to the people.
Sydney Morning Herald
40 minutes ago
- Sydney Morning Herald
Melbourne's most famous coffee is magic. But who gets to claim it?
Trampoline. Videotape. Linoleum. Windsurfer. Plenty of products started life as trademarks, from Aspirin to Zoom, slowly easing into lower-case status in the dictionary. Some brands echo the creator's name, from biro to leotard, while others explain the gadget's function, such as Philips' air fryer or Sony's memory stick. Further labels derive from serendipity. Some 20 years ago, that happened on Brunswick Street, Fitzroy, after a string of experiments between customer and barista. Zenon Misko, a Ukrainian-Australian trademark attorney, was the customer needing a double ristretto to face the day. Cate Della Bosca, owner of Newtown S.C., was the alchemist open to ideas. 'Around mid-morning,' recalls Zenon, 'I took a break from the office to grab a coffee. But in winter, I wanted something that would last a bit longer, so I'd get a double-ristretto flat white.' A mouthful to order, and a chore to drink, the cool-brown dregs lacking foam and energy by the time the cup was nearing done. 'So I said to Cate, let's try a double-ristretto-three-quarter-flat-white…' . Ten syllables this time, but the hit was a hit. Cate ensured the elixir had that delicate micro-foam layer, the ristretto pour maintained its punch, the reduced milk its temperature. Ten cups later, in that café code enjoyed among regulars, Zenon was asking for that magical coffee he liked, as Cate waved her steam wand. Voila, the magic arrived. Arrived in the Macquarie too, listed as definition #7 after the supernatural front-runners, though curiously the coffee is marked as Victorian only, as if the recipe has retained its postcode. But just like windsurfers, good ideas travel, the Zenon-Cate magic moving to Sydney, Singapore, New York, Tokyo, even to Nambour (though I hear they call the blend a grom up there). Stroll into your nearest 7-Eleven and there on the coffee-maker's screen you'll find the magic icon (a three-quarter brown blob) beside the macchiato and piccolo latte. Across the ditch in England, should you visit any of the 1000-plus Marks & Spencer outlets, you'll have the option of ordering 'the company's latest culinary adventure, this time a concept imported from Australia, known as the 'Magic Coffee'' – to quote the catalogue, inverted commas included. As for the price tag? Order the brew and – poof – you'll see £3.15 disappear from your account like magic. Loading The magic is equally big in Thailand too, where Zenon and his young family lived for several years. 'There's a café in Phra Khanong, an emerging part of Bangkok, called Karo Coffee Roasters. Karo is a Sri Lankan born and raised in the Maldives whose magic is the best I've tasted.' Seems the sorcery – or make that saucery – has reached the world's palate. Yet the art of magic, we know, is misdirection. Whether the blend and its label began on Brunswick Street, or across the Yarra, or even in Frankenstein's castle a year prior to this story, is hardly Zenon's concern. 'I'm open to others thinking they own the idea, the name, whatever. It's not 'our' coffee. Cate and I know where we were when we came up with the mix.' In a reversal of cultural cringe, one British food critic disputed the term as 'magic doesn't end with a vowel so can't be a coffee type.' At least one thing we do know: Magic Marker is the trade name – and intellectual property – of Bic. While a magic coffee, by contrast, belongs to the people.
