Strategy One delivers personalized AI experiences in the UAE
Emmanuel Brochard, EVP International at Strategy One, discusses the potential for their AI agents to inform data-driven decision-making in this exclusive Q&A.
How does Strategy One's personalised AI experience help businesses in the UAE rapidly gain value from generative AI?
Strategy One helps businesses in the UAE quickly tap into the benefits of generative AI. Our AI agents support everyone, from beginners to experts, by automating complex tasks and simplifying data analysis. These agents get smarter over time as they learn from user interactions, becoming more personalised and efficient. For example, we worked with a major retail group to introduce a Retail Sales Bot, which can answer natural language questions like 'How are we tracking against YTD targets across countries?' It accesses millions of records across brands and can be used via internal portals, websites, or mobile apps, offering instant insights and enabling faster, better-aligned team decisions.
Can you explain how the new enhancements to Strategy One's Auto AI bot—especially its ability to understand ambiguous questions—benefit UAE enterprises in terms of data-driven decision-making?
Our latest upgrades to the Auto AI bot are a real game-changer for UAE enterprises. The bot now gets even smarter at interpreting ambiguous questions. For instance, if someone asks about 'recent' orders, the AI will estimate a reasonable time frame, like the past month. Over time, based on user feedback, it fine-tunes its responses to better match what users expect. This ongoing improvement means more accurate answers and better decisions based on more relevant data.
With the ability to provide personalised context, how do you see Strategy One transforming business intelligence practices in the UAE's rapidly growing tech sector?
In the tech sector, everything changes fast, and user needs are constantly evolving. Strategy One helps businesses keep up by offering personalised AI experiences that integrate seamlessly with their operations. By doing this, we make sure that businesses can stay focused on their core tasks while still delivering top-notch AI-enabled services. This approach is revolutionising how companies in the UAE's tech sector use business intelligence, making data insights more accessible and actionable.
What role does Strategy see for AI-powered business intelligence in the UAE market, particularly as the country continues to invest in innovation and digital transformation?
The UAE is a leader in digital transformation, pushing boundaries in government services, retail, healthcare, and finance. Strategy One fits right into this vision by making advanced AI solutions easily accessible. Our platform supports natural language queries and offers AI-generated insights, helping businesses make quicker, smarter decisions. Plus, our Bitcoin treasury strategy is in line with the UAE's progressive stance on digital assets. Both Strategy One and the UAE share a commitment to innovation and are poised to lead the next wave of AI and blockchain transformations.
How can UAE-based developers and partners leverage the more granular controls in the latest release to deploy Strategy's AI bots within their own applications?
UAE developers and partners have some great tools to play with in our latest release. They can embed our AI bots directly into their apps as UI components. A standout option is our HyperIntelligence feature. It overlays AI-powered insights into any application without needing extra development work. When users hover over keywords, they get instant, relevant info and can interact with the bot right there. This makes integrating AI into existing workflows super easy and enhances the overall user experience.
Image Credit: Strategy One
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