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Associated Press
4 days ago
- Business
- Associated Press
Navigating Turbulent Waters: How Sustainable Supply Chains Can Thrive in a Disrupted Trade Era
As global trade policy fractures into a patchwork of bilateral agreements and shifting regulations, supply chains are being tested like never before. Efficiency, continuity, and compliance are no longer guaranteed – and yet, the push for sustainable practices is only intensifying. How can companies meet the growing demand for environmentally responsible operations while staying agile in the face of geopolitical and economic volatility? Join us for an eye-opening webcast exploring how forward-thinking supply chain leaders are embedding sustainability into their core strategies – not just as a compliance measure, but as a driver of long-term resilience and competitive advantage. Register now to hear how companies like DP World are navigating today's complexities with data-driven solutions, adaptive trade strategies, and bold environmental commitments. You'll learn: Don't miss this timely and practical conversation on the future of sustainable supply chains. Register Today! Visit 3BL Media to see more multimedia and stories from DP World
Associated Press
23-05-2025
- Business
- Associated Press
Media Veterans Launch Industry-First Platform to Unify Independent Linear TV Networks into Single Audience Solution
New York, NY May 23, 2025 --( )-- Media veterans Michael Strober, Todd Gordon and Dan Aversano have teamed together to deliver a practical solution for advertisers seeking targeted audiences on linear TV. Audyns (pronounced 'audience') is an industry-first platform built on simplicity and scale. The new venture unifies independent networks into a single, data-driven solution – helping brands efficiently access quality inventory and broaden their reach. The company's founders have combined their 30+ years of marketplace experience in buying, selling and measuring television to inform the new offering which streamlines the process of planning and buying premium data-driven linear (DDL) inventory. Audyns delivers operational clarity for both buyers and sellers, enabling access to a substantial share of national linear TV through one plan, one post, and one invoice. 'We believe the future of linear TV is audience-first,' said co-founder Michael Strober. 'With Audyns, we saw an opportunity to connect agencies and networks through a curated marketplace of premium independent inventory – offering the data-driven precision and operational simplicity today's advertisers expect.' By aggregating the 30+% of national linear TV impressions from independent network groups, Audyns expands access to valuable viewers often missed by traditional buying methods. Through an exclusive partnership with datafuelX — an industry leader in multi-currency, cross-platform analytics and technology — Audyns will be deploying its advanced forecasting, optimization, and stewardship to power smarter, audience-based linear campaigns across all partner networks. datafuelX powers the platform to move beyond traditional demos to target and deliver on advanced audience segments. Audyns will also partner with OpenAP as the exclusive source of audience onboarding and distribution for campaigns that run across its network of publishers, helping advertisers further scale advanced buys within the premium video ecosystem. 'Audyns is built to bring clarity and coordination to a part of the market that's been under-leveraged,' said Todd Gordon, co-founder of Audyns. 'We're not adding complexity — we're removing it, so that networks can participate in data-driven campaigns without reinventing their infrastructure.' Adapting to a Dynamic Media Landscape As demand intensifies for connected and streaming inventory, traditional linear risks being deprioritized without corresponding innovation. Audyns helps keep linear TV relevant by providing scalable, data-driven access to independent inventory —making planning and buying as seamless and efficient as digital. 'Audyns presents an exciting opportunity for Great American Media to expand our premium, data-driven linear offering while maintaining operational simplicity,' said Bill Abbott, President and CEO of Great American Media. 'By unifying inventory across independent networks, we're able to reach engaged audiences at scale —without compromising the integrity or efficiency of our brand. It's a smart approach connecting with buyers who prioritize quality content and impact.' 'At Family Entertainment Television and Family Movie Classics, we are excited to partner with Audyns alongside other forward-thinking independent networks to revolutionize how media buyers approach linear television,' said Michael DuPont, EVP Advertising Sales. 'By pooling our collective reach and leveraging data-driven insights, we're creating new opportunities for advertisers to achieve precision targeting at scale while maintaining the premium brand safety and engagement that linear TV delivers. This consortium represents the future of linear television — where independent networks unite to offer enterprise-level advertising solutions with the flexibility and innovation that larger networks often can't match.' 'Audyns is creating real momentum by bringing independent networks together in a way that's smart, strategic, scalable, and actionable. For REELZ, it's another important step in making it easier for advertisers to transact with us—through one unified, data-driven solution that aligns with how buyers want to plan and execute campaigns today. We're excited to be a partner with Audyns and look forward to what we can accomplish together.' – Scott Kohn, EVP Head of Ad Sales, Reelz Key Platform Features · Streamlined Workflow: One plan, one post, one invoice—Audyns manages the entire process from planning to posting and invoicing. · Powered by datafuelX: Exclusive partnership for forecasting, optimization, and cross-network media schedules, ensuring advanced data-driven execution. · Data by Design: Partnered with industry-leading tech and data to deliver platform simplicity. The audyns platform is launching with both Nielsen and Videoamp data to provide linear TV buyers with flexible measurement and currency options; integrated with OpenAP for seamless audience definition and sharing. · Expanded Audience Access: Unlocks untapped, targetable viewers across independent networks, enabling advertisers to connect with valuable audiences often missed by traditional buying methods. · Exceptional Value: Efficient, consolidated buying delivers broader impact for each investment. Audyns is in the process of onboarding agency clients for the upfront 2025/26 marketplace. Its initial set of network partners includes FETV, Great American Media, Reelz, and TelevisaUnivision, with several more to be announced in the coming weeks. As linear TV evolves, Audyns offers a simple, scalable path to valuable audiences across independent networks—helping buyers and sellers unlock opportunities to reach new customers. Media Contact: Stacey Schulman Hi Human Insight 917-514-7147 [email protected] Website: Media Kit Contact Information: Audyns Stacey Schulman 917-514-7147 Contact via Email Read the full story here: Media Veterans Launch Industry-First Platform to Unify Independent Linear TV Networks into Single Audience Solution Press Release Distributed by
Harvard Business Review
23-05-2025
- Business
- Harvard Business Review
One Simple Way to Get Better at Reading Data
Edwards Deming famously said, 'In God we trust; all others bring data.' As we've evolved from analytics to data science to AI, the world has never been more data driven. And as a leader, you are expected to make sound decisions backed up by data. However, leaders rarely use raw data directly for decision making. Instead, they are likely to be a consumer of statistics calculated by their direct reports to help them make informed decisions. While data are observed, the presenter decides which statistics are relevant in a particular context. Should the average of the data be presented? Should the standard deviation also be presented? Should the complete distribution of the data be presented? Should differences in the raw data, for example sales, or percentage change in market share be presented? What you need to remember is: Statistics are not data; they are descriptions of data. To make smarter decisions, you need to know how to question the statistics or as The Wall Street Journal columnist Jason Zweig recently wrote, 'learning how to talk back to statistics is your first line of defense.' In our experience, we have noticed one particular basic statistical issue—the use of percentages can be used in confusing ways to influence others. The confusion typically resides with the denominator. Like Zweig, when faced with percentages, we are advocating that leaders need to talk back to, that is, question the statistics. One simple but enlightening question to ask is 'What's the denominator?' Let's look at three cases where asking this question could help avoid misinterpretation and confusion. Percentage Versus Absolute Difference A presenter has the choice to provide an absolute or a percentage change. For example, in his article on stock market volatility, Zweig discusses how financial marketers play to your emotions with online headlines like 'DOW PLUNGES BY MORE THAN 1000 POINTS.' He laments the trick of 'hiding the denominator.' This is a classic example of when you need to ask: What's the denominator? Take a look at the equation below. Here, knowing the denominator lets us convert the change in the value of the Dow to a percentage, which is how we typically think about a change in our investments. If the value of the Dow is 40,000, for example, then we can convert to a percentage change by doing the division and multiplying by 100: Now, read that headline again and ask yourself: Is a drop in value of 2.5% a plunge? That is somewhat subjective, but a headline of 'Dow Plunges by 2.5%' does not seem to generate the same sense of urgency. Hence, how we use certain statistics (or not) and verbiage can be persuasive and mislead decision makers. As a leader, it is prudent to ask why the presenter is choosing to provide raw data versus percentages. For example, if a regional sales manager reports that a new retail outlet increased sales by $100,000 this month, knowing what sales were last month is very relevant. If sales last month were $200,000 that's an impressive 50% increase in sales. If sales were $1,000,000, then it is a less impressive increase of 10%. This same persuasive use occurs when only presenting the percentage change. If the regional sales manager reports 'We had a decline in sales in our Manhattan store this past month, but it is only 2%,' it might be good to know the denominator of this percentage. If the Manhattan store is a very high-performing store, 2% might be a lot of revenue. The bottom line is to be fully informed. You should always expect to receive the percentage and the denominator, the relative and the absolute difference. For example, 'Sales increased by 50%, from $200,000 to $300,000.' Another issue we have seen is what we call the past participle problem. Quite simply, if a percentage triples (or doubles) the absolute amount only triples (or doubles) if the denominator is the same in both cases. If your marketing manager says your market share has tripled in the last year, that is likely to be very good news. But it doesn't mean that revenue has tripled over the same period. In fact, it's possible that revenue decreased. Suppose last year's revenue was $50 million and the market revenue was $1 billion. Your market share was 50/1000 = 5%. If the market shrinks dramatically, say to $200 million and your market share this year is $30 million, your market share has tripled from 5% to 30/200, or 15%, but your revenue dropped by $20 million. Always ask, 'What's the denominator?' In this case the market size in the previous year, and the market size in the current year are the relevant denominators. The Biased Denominator Our second case involves a biased denominator, most often associated with percentages from survey responses. Although somewhat dated, in his column on misapplications of statistics, Arnie Barnett provides an excellent example of this case. In the 1980s, Midway Airlines operated a shuttle between Chicago and New York City. On October 20, 1983, an advertisement in the New York Times stated '84% of frequent business travelers to Chicago prefer Midway Metrolink over American, United, and TWA.' Well, what's the denominator here? Presumably, they surveyed frequent business travelers between New York and Chicago to see which airline they preferred. Of course, one could ask, 'How frequent does one have to fly between New York and Chicago to be counted?' The bias in the denominator in this case is even more blatant. In very small print at the bottom of the ad they provide the answer to 'What's the denominator?' It states, 'Survey conducted among Midway Metrolink passengers between LaGuardia and Chicago.' So, apparently, the denominator only included passengers on their flights! As Barnett indicated, the only conclusion you can really draw from this survey is that 16% of their own customers prefer another airline. As a leader, you will likely track metrics like customer satisfaction and employee engagement. Consider an employee engagement survey which results in 80% of the respondents reporting high job satisfaction. You should ask 'What's the denominator?' For example, if the survey was only sent to non-customer-facing employees, the results would likely be biased. With survey results, you will benefit from knowing the percentage of respondents in each category of response and the raw numbers. In the case of voluntary customer satisfaction surveys, there is always the danger of a bias from only receiving extreme responses (extremely satisfied or extremely unsatisfied customers). Knowing the percentage of customers responding versus the number of surveys distributed, that is, the percentage of customers who respond provides some valuable information on how representative the survey statistics might be. The Flipped Conditional In January 2025, the U.S. Surgeon General Vivek Murthy issued an advisory on alcohol consumption and the risk of cancer. The advisory describes evidence of a causal relationship between alcohol consumption and several different types of cancer. For some types of cancers, the evidence suggests that the risk of cancer increases even for low or moderate consumption of alcohol. One of the courses of action recommended was to expand the warning label on alcohol to include the risk of cancer. A rebuttal to the need for expanding labeling on alcohol followed in The Wall Street Journal and illustrates what we call the flipped conditional. An editorial board member questions the data used by Dr. Murthy and then uses the following argument opposing Dr. Murthy's recommendation: 'the report partially attributes only 17% of these estimated deaths to moderate drinking. Of the 609,820 cancer deaths in 2023, this would mean moderate drinking contributed to 3,400 or about 0.6%.' What's the denominator in this argument? The denominator here is the number of cancer deaths (609,820). The 0.006 is the probability of your cancer being attributed to moderate drinking given that you have cancer. The relevant probability to assess the risk of moderately drinking alcohol is the probability of getting cancer given that you moderately drink alcohol. Think of it this way, how many people have cancer is irrelevant to the risk of cancer from moderately drinking alcohol, precisely because a lot of other things can cause cancer. The Surgeon General's Advisory provides estimated risk of cancer based on gender and the amount of alcohol consumed. These are the relevant statistics one needs to answer questions like 'If I am a male who consumes one alcoholic drink per day, what is my risk of developing cancer?' Suppose your marketing team is reporting on how effective their free trial offer has been and states '75% of our customers who purchased our upgraded premium product have used our free trial!' That sounds very impressive. However, this metric is not relevant for determining the effectiveness of the free trial offer. It is using the wrong denominator. To assess the effectiveness of the free trial offer, you don't need the percentage of premium purchases who used the free trial, you need the percentage of free trial users who wind up purchasing the premium product. To illustrate this, let's imagine a simple scenario. Suppose 1,500 customers took the free trial upgrade, 100 customers purchased the new upgrade and of the 100 who purchased the new upgraded product, 75 had used the free trial. That is, the conversion rate was only 5%. We believe it is always a good idea to question the data. When percentages are used, it is imperative that important information is not masked by the statistics. Ask for percentages and absolutes to both be discussed. Clarity comes by asking 'What's the denominator?' If you want to know how effective something is, it needs to be in the denominator.
Zawya
22-05-2025
- Business
- Zawya
Abu Dhabi Fund for Development and TRENDS sign strategic research MoU at ‘Make it in the Emirates'
Abu Dhabi, UAE – In a move that underscores the UAE's commitment to data-driven policymaking and knowledge-based development, Abu Dhabi Fund for Development (ADFD) and TRENDS Research & Advisory have signed a Memorandum of Understanding (MoU) to advance joint research across strategic areas of mutual interest. The agreement was signed during the fourth edition of 'Make it in the Emirates' forum in Abu Dhabi—one of the UAE's leading platforms for innovation, industry, and future-focused partnerships. The MoU aims to strengthen collaboration on economic, social, and future-oriented studies, including field research, by producing rigorous, evidence-based insights to inform decision-making and national development priorities. It was formalized by His Excellency Mohamed Saif Al Suwaidi, Director General of ADFD, and Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research & Advisory, in the presence of senior officials from both organizations. The agreement paves the way for joint publications, academic exchanges, co-hosted conferences, and workshops, while also expanding cooperation on scientific communication and outreach with local and international institutions. The two entities also plan to launch joint research projects and collaborative initiatives on priority topics, reinforcing the UAE's position as a hub for thought leadership and innovation. H.E. Mohamed Saif Al Suwaidi, Director General of ADFD, commented: 'This MoU with TRENDS Research & Advisory reflects the Fund's commitment to deepening cooperation with national research centers and leveraging scientific research to support comprehensive development. We are focused on backing data-driven initiatives built on rigorous standards that contribute to effective policy development, help address economic and development challenges and support sustainable social progress.' Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research & Advisory, added: 'We are proud to sign this MoU with one of the region's leading development institutions. This partnership will enhance the production of strategic, evidence-based research and enable knowledge exchange and application of best practices in various economic and development fields.' The collaboration represents a strategic step toward strengthening the UAE's research ecosystem and aligning national development institutions with leading policy think tanks. The MoU sets the foundation for future agreements and joint initiatives that will contribute to the UAE's long-term vision and evidence-based policy agenda.
Associated Press
20-05-2025
- Business
- Associated Press
P1 Commerce LLC Launches as Data-First Performance Marketing Firm Led by eCommerce Experts Gavin Trippe and Jonathan Peters
LOS ANGELES, Calif., May 20, 2025 (SEND2PRESS NEWSWIRE) — P1 Commerce LLC today announced its official launch as a data-first eCommerce marketing firm designed to optimize performance and efficiency at scale. Unlike traditional agencies focused primarily on their own growth, P1 Commerce is an expert-led firm uniquely positioned to be the best, not the biggest – delivering strategic, measurable outcomes for global brands. With a collaborative partnership spanning over a decade, Gavin Trippe and Jonathan Peters have helped businesses generate hundreds of millions in eCommerce revenue through data-driven strategies, advanced measurement, and scalable growth solutions. Their most recent success was the seamless migration of Chemical Guys from Salesforce to Shopify, driving cost efficiencies and performance gains that rapidly transformed profitability. A FIRM BUILT ON EXPERTISE, NOT PROMISES Frustrated by agencies that over-promised and under-delivered, Gavin and Jonathan created P1 Commerce to set a new standard, rooted in deep expertise, real measurement, and a partnership-first approach. Gavin Trippe, with extensive C-level experience, specializes in growth strategy and measurement, ensuring marketing investments deliver accurate, predictable returns. Jonathan Peters, a lifelong programmer and entrepreneur, brings extensive technical and owned media experience, architecting systems that transform client data into actionable strategies and leading the development of growth-focused solutions across SEO, content, Shopify, and CRO. A SMARTER APPROACH TO PERFORMANCE MARKETING While most agencies only target the bottom of the funnel, P1 Commerce takes a full-funnel approach powered by advanced measurement techniques, including Mixed Media Modeling (MMM). 'Most agencies spend where conversion is easiest, but that's not where long-term value is built,' said Gavin Trippe. 'Our expertise in MMM and data modeling allows us to measure and predict results with 95-99% accuracy, ensuring spend is allocated proportionally across the funnel to scale paid media profitably with sustainable growth.' THIS DATA-FIRST METHODOLOGY ENABLES P1 COMMERCE TO: – Strategically invest across the entire funnel, driving brand awareness at the top and optimizing for conversions at the bottom. – Secure measurement from the top-down while refining performance from the bottom-up. – Continuously optimize and refine campaigns to create a marketing system that becomes more efficient and profitable over time. DRIVING RESULTS THROUGH CONNECTED MEDIA STRATEGIES Through advanced insights, P1 Commerce unifies owned and paid media into a performance engine greater than the sum of its parts. Owned media captures, converts, and retains paid traffic. When these efforts are aligned, the result isn't just incremental — it's exponential. 'High-quality websites with strong content, fast load times, and an error-free experience, strengthen SEO, build brand trust, and turn interest into action,' says Peters. 'Every paid click should land on a foundation built to convert to maximize return on every marketing dollar.' BEYOND AN AGENCY — A TRUE GROWTH PARTNER P1 Commerce operates as an extension of its clients' businesses, not as a detached service provider. 'We don't just execute campaigns — we partner with brands to solve challenges, optimize systems, and build scalable growth engines,' said Trippe. With a commitment to transparency, efficiency, and technical excellence, P1 Commerce is poised to transform how eCommerce businesses scale profitably — without the waste, inefficiencies, and inflated costs common in traditional agencies. For more information about P1 Commerce visit ABOUT P1 COMMERCE: P1 Commerce is an expert-led eCommerce marketing firm built to drive measurable, profitable growth through a data-first, full-funnel approach. Backed by 20+ years of industry experience, we've built a proven track record of profitably scaling businesses and building brands. Unlike traditional agencies that focus solely on bottom-funnel conversions, P1 Commerce leverages advanced measurement techniques to optimize spend across the entire funnel with 95-99% accuracy, ensuring brands achieve sustainable, scalable success. With a focus on performance marketing, predictive analytics, and strategic media investment, P1 Commerce partners with ambitious brands to deliver scaled profitably and lasting growth. – Logo 72dpi: NEWS SOURCE: P1 Commerce LLC ### MEDIA ONLY CONTACT: (not for publication online or in print) Gavin Trippe P1 Commerce, LLC [email protected] ### Keywords: Advertising and Marketing, P1 Commerce LLC, eCommerce Experts, Gavin Trippe and Jonathan Peters, Data-First Performance Marketing, LOS ANGELES, Calif. This press release was issued on behalf of the news source (P1 Commerce LLC) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P126318 APNF0325A To view the original version, visit: © 2025 Send2Press® Newswire, a press release distribution service, Calif., USA. RIGHTS GRANTED FOR REPRODUCTION IN WHOLE OR IN PART BY ANY LEGITIMATE MEDIA OUTLET - SUCH AS NEWSPAPER, BROADCAST OR TRADE PERIODICAL. MAY NOT BE USED ON ANY NON-MEDIA WEBSITE PROMOTING PR OR MARKETING SERVICES OR CONTENT DEVELOPMENT. Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.
