Latest news with #dataDriven
Zawya
07-07-2025
- Business
- Zawya
Egypt: Beltone launches AI subsidiary Robin
Arab Finance: Beltone Holding has launched Robin, its wholly owned subsidiary based in Cairo focused on data science and artificial intelligence (AI), as per a disclosure. The move aligns with Beltone's strategy to expand its presence in technology and offer scalable solutions to businesses across Egypt and the MENA region. Robin supports organizations in turning complex data into practical insights, providing services across different stages of the data lifecycle. Its Data & AI Advisory offering helps businesses with data preparation and implementation, while its implementation services focus on integrating AI tools into operations to improve performance and decision-making. The company also provides training programs aimed at helping teams and executives build practical data and AI skills through workshops and hands-on sessions. In addition, Robin is developing a range of data products, including market monitoring tools, predictive models tailored to specific sectors, dashboards, and automated reporting systems, designed to support operational efficiency and inform business decisions. Robin serves both large companies and startups as part of Beltone's broader approach to supporting data-driven development in the region. © 2020-2023 Arab Finance For Information Technology. All Rights Reserved. Provided by SyndiGate Media Inc. (
Forbes
07-07-2025
- Business
- Forbes
5 ChatGPT Prompts To Completely Replace Your Marketing Team In 30 Days
5 ChatGPT prompts to completely replace your marketing team in 30 days getty You don't need a huge marketing team. Smart founders can get better results with two people and AI than others with twenty doing everything manually. There's no need to burn cash on bloated departments anymore. Not now you can deploy AI and put robots to work on everything related to promoting your business. What if you could transform your entire marketing operation with just five prompts? Turn existing team members into marketing machines, get inside your customers' heads, and double down on what works. Here's how. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through. Use what ChatGPT gives you to make strategic marketing decisions and hone your approach. Numbers never lie but marketers ignore them. Your marketing data holds exponential growth if you'd actually look at it. When I quadrupled my LinkedIn following, it was because I finally started studying what worked instead of guessing. See what performed and do more. See what bombed and kill it. Stop playing marketing roulette and start making data-driven moves. Every campaign teaches you something if you're paying attention. For your first five days, dig into the data. "Based on what you know about my business and marketing efforts, analyze my recent campaign results. Look for patterns in what has performed well versus poorly. Ask for more detail if required about specific metrics, then identify 3 key insights about what's working and 3 about what's failing. For each insight, suggest one specific action I should take next week to either amplify success or fix failures. Present this as a simple action plan I can implement immediately. [paste your campaign data]" On days six to twelve, understand your dream customer . This changes everything. Their fears keep them up at night. Their desires drive every decision. Their motivations determine whether they buy or bounce. Marketing teams create content they like instead of content their audience needs. Make someone head of customer psychology, armed with this prompt. Get them obsessed with what matters to your buyers. Run every marketing decision through this lens and watch conversions explode. "Based on what you know about my target audience from our previous conversations, create a detailed psychological profile of my ideal customer. Include their top 5 fears, deepest desires, and core motivations. Ask for more detail if required. Then suggest 3 specific ways I can speak directly to these psychological triggers in my marketing. For each suggestion, give me exact phrases or angles I could use in my next campaign." Master the art of the hook The hook determines everything . Same post, different hook, ten times the engagement. Your audience decides in milliseconds whether to keep reading or keep scrolling. That first line makes or breaks your content. Great ideas die with weak openings every single day. Stop wasting brilliant insights because you can't hook attention. The best marketers obsess over those first few words. Spend the next 6 days doing exactly that. "Review the marketing content I've created based on our chat history. Identify 5 pieces of content or campaigns that had solid ideas but weak hooks. For each one, rewrite the opening line or hook using 3 different psychological angles: curiosity gap, bold statement, or counterintuitive claim. Make each hook 10 words or fewer and impossible to ignore. Show me exactly how changing just the hook transforms the entire piece." Create a content multiplication system Your team creates from scratch when they could multiply what already works. One piece of content should become twenty . But winners know this secret. They take one core idea and spin it across every channel. On days 18-24, build systems that turn every marketing asset into a content goldmine. Small teams with multiplication systems beat big teams every time. "Based on my most successful piece of recent content, create a multiplication system. Here's the piece [insert best-performing content]. Take that one piece and show me exactly how to turn it into 10 different content formats: social media posts, email sequences, video scripts, podcast talking points, and more. For each format, provide the specific adaptation that maintains the core message while optimizing for that channel. Include exact templates I can reuse." Build your testing machine Your marketing should be a laboratory running constant experiments. Test hooks and headlines, but go way further. Test images. Test calls to action. Test everything. The results will shock you. What you think works rarely does. What actually works seems crazy until you see the results. Make testing your religion so winning clients becomes automatic. Complete your thirty days by creating an iterative testing system. "Design a rapid testing framework for my marketing based on what you know about my business. Create a systematic approach to test 3 elements every week: headlines, images, and calls to action. For each element, suggest 5 variations I should test, the metrics to track, and how to analyze results. Build this into a repeatable weekly process any team member can run. Include a simple scoring system to identify winners fast." Marketing dominance with AI (without the massive team) Turn your existing people into marketing weapons by giving them these prompts. Let data drive decisions. Get obsessed with customer psychology until you know them better than they know themselves. Master the hook because everything depends on those first few words. Multiply your best content across every channel. Test like your business depends on it, because it does. Marketing is a game and you need to play differently. While others keep hiring, you build systems that scale. Access all my best ChatGPT content prompts.
Yahoo
02-07-2025
- Business
- Yahoo
Reddit Launches New Ad Optimization Tips In-Stream
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Reddit's adding some new, automated ad tips to its Ad Manager platform, in order to help advertisers maximize their ad spend in the app. As you can see in this example, Reddit's new ad recommendations aim to provide guidance and tips on key ways that you can improve your campaign performance, based on systematic analysis of Reddit ad response, and your content. As per Reddit: 'Recommendations evaluate your account setup and active campaigns and provide personalized, data-driven suggestions to improve performance.' As you can see at the top of the screen in the image above, the main focus metric is a new 'Optimization Score,' which provides a summary assessment of your Reddit ads approach. 'Each recommendation contributes to your score. The closer you are to 100 points, the more optimized your account is according to Reddit's best practices. If your score is lower than 80, the platform will highlight where you can improve and make it easy to take action.' So if you're doing all the things, you won't see so many tips, but if Reddit's system thinks that you can improve your approach, it will provide you with specific tips and pointers on how you can refine your ad setup. It could be a handy prompt to keep you on track, and ensure that you're maximizing your Reddit ads opportunities. And with more and more people looking to Reddit for product recommendations and insights, it may well be worth considering. Indeed, Reddit says that 88% of people now go through Reddit to help make purchase decisions. A large chunk of that comes via Google, with Reddit results getting priority in many Reddit searches, and with AI results muddying the waters in some respects (by providing aggregated, generalized insight which isn't always helpful in learning about products), many people now scroll down to the Reddit links, or add 'Reddit' to their search queries to get these insights. As such, the platform could play an important role in connecting you with your potential customers, which could make Reddit promotions an important, valuable element in your broader marketing outreach. Automated ad recommendations, based on established best practices and data, could be a valuable consideration then, and it may well be worth taking note of these new tips in-stream. Recommended Reading AI Tools Are Revolutionizing Creation, but the Value of Concept Is Still Key
Yahoo
26-06-2025
- Business
- Yahoo
EDITED Announces the 2025 Data-Driven Excellence Award Winners
EDITED's Data-Driven Excellence Awards recognize standout retailers changing the world with data. NEW YORK & LONDON, June 26, 2025--(BUSINESS WIRE)--EDITED™, the leading global retail intelligence solution, is excited to share the winners of its Data-Driven Excellence Awards, presented at the company's premier, customer-exclusive event, EDITED Elevate 2025, held in both NYC and London. The Data-Driven Excellence Awards celebrate retailers and individuals who use data to push the industry forward, transforming decision-making, fueling innovation, and driving measurable impact. "We're proud to celebrate the companies and individuals who are combining our advanced AI and powerful data with their deep industry expertise to transform insight into revenue-driving, profit-growing action," said Doug Kofoid, CEO at EDITED. Innovation Leader – Company Award This award recognizes retail organizations that exemplify excellence in using data to fuel innovation, optimize strategy, and lead in an increasingly competitive market. The 2025 winners are: adidas Marks & Spencer Fashion Home & Beauty N Brown Burlington Stores Community Champion – Individual Award This award honors standout individuals who lead by example: championing data-driven decision-making, sharing knowledge, and inspiring teams within their organizations and across the broader retail community. The 2025 winners are: Eva Novorolnikova – Pricing Analyst, Harrods Stephanie Gilbert – Insights Executive, New Look Edna Santizo – Merchandise Manager, Intradeco These leading companies and individuals are setting new standards for what's possible through collaboration, innovation, and a shared commitment to data excellence. About EDITED: EDITED is the world's leading AI-powered retail intelligence platform that empowers brands and retailers with real-time insights and actionable recommendations around assortment, pricing, and site merchandising. We help retailers drive better business outcomes by providing a holistic view that is market-informed, profit-aware, and customer-centric. The world's most successful brands and retailers use EDITED's platform to get closer to their best customers and future-proof their business. View source version on Contacts Media Contacts: Press@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
25-06-2025
- Business
- Forbes
The Symbiotic Future: Where Human And Machine Intelligence Meet
William DeCourcy is the Chief Lead Generation Officer at AmeriLife. Today, there's a huge buzz around AI: Will it replace our jobs? What does the future hold for AI? What will our lives look like in 10+ years? The question I choose to focus on is: What's the strategic imperative of a symbiotic future that orchestrates actions between man and machine? The AI Ascent: From Green Screen Dreams To Business Imperative As a child, I was captivated by the promise of personal computers, mesmerized by the glow of light, full of potential ideas radiating from the screen. That fascination ignited a lifelong passion for technology and its transformative power, sparking my career in marketing and technology. From my days as a consumer researcher, where I saw firsthand the impact of data in shaping customer experiences—like my work at EASPORTS using data and insights to inform cover athlete decisions that were previously squarely in the realm of 'gut calls'—to my current role, I've seen the evolution of marketing from broad strokes to precise, data-driven strategies. Personally, I leverage AI to focus on measurable results and strategic growth, emphasizing AI and human partnerships, unique insights and quantifiable impact to drive success. I utilize narrow AI tools for lead scoring and predictive analytics, optimizing our marketing spend by focusing on high-potential prospects. These systems are incredibly effective within their defined parameters, consistently delivering a 15+% increase in qualified leads quarter over quarter. However, these tools lack the broader contextual understanding and adaptability that characterize human intelligence. This, at least for now, remains irreplaceable. To date, all applications of AI are within the realm of narrow AI, but the pursuit of the general form continues to fuel innovation and is still likely decades away from true realization. Beyond The Hype: Deconstructing AI's True Nature Forget the simplistic narratives; AI isn't a monolithic entity. It's a powerful multiplicity of technologies, each with unique strengths and applications, from the machine learning algorithms optimizing your social media feed to the natural language understanding powering search engines. Its ever-growing, often unseen presence in our daily technological interactions—from travel booking engines to streaming services—demonstrates its pervasive impact. Currently, generative AI shows AI's growing capabilities, from crafting compelling content to automating routine tasks. While we've made incredible strides, predicting the exact trajectory of AI's progress remains challenging due to its inherent complexity and the multifaceted nature of human intelligence required for its continued evolution. Building Synergistic Partnerships With AI: A Strategic Playbook For Businesses Here's how we, as business leaders, can partner with AI to drive growth. It all comes down to a few core principles: Words like "intelligence," "creativity" and "consciousness" are multifaceted. Understand that today's AI only addresses a few meanings of these words. Don't expect a single AI solution to do it all. Instead, identify the specific, measurable problems you want to solve, and then pinpoint the AI technologies that address those specific facets. For lead generation, this might mean leveraging natural language processing for hyper-personalized outreach or machine learning for predictive lead scoring. As I've emphasized, there's no single AI that will be able to do it all. The most successful AI applications involve strategic partnerships: internal teams collaborating with specialized AI tools, and even different AI systems working in tandem. For example, a generative AI tool might create compelling ad copy, while a predictive analytics AI optimizes ad spend—two distinct AI functionalities working together for a common goal. When we evaluate AI solutions, we need to demand explainability and ensure they align with our ethical and compliance standards. Can the system explain why it made a certain recommendation? This is crucial for accountability, compliance and, ultimately, user adoption. We need to build story systems that learn like humans, which inherently includes the ability to explain their reasoning, that will, in turn, establish new industry standards in performance marketing. Don't attempt to implement a full-blown AI transformation overnight. Identify a specific pain point or area where AI can deliver a clear, measurable ROI. Pilot a solution, analyze the results and then scale strategically. This data-driven approach ensures that your AI investments translate into tangible improvements in lead quality, conversion rates and, ultimately, revenue growth. The Power Of Narrative: Why Stories Are AI's Next Frontier I believe that one of the most critical and often overlooked areas of AI research is the development of systems that learn by understanding stories. Think about it: Humans merge operations and inner language to build complex descriptions of events and tell symbolic stories. This ability to tell, understand and recombine narratives is what truly separates our intelligence from other primates. For AI to truly mirror human reasoning, it must progress from mere recipe following to genuine reasoning, with story understanding as the pivotal stepping stone. Just as a financial spreadsheet helps us understand complex numerical parameters, story processing will enable AI to grasp situational nuances and contextual parameters. Future AI systems will not only be able to explain what they do but also do what they say, establishing a level of trust we currently only dream of. AI will move beyond identifying trends in customer behavior to narrating the underlying reasons and potential implications, moving beyond mere data points to strategic understanding. My vision for AI's future of intelligence hinges on the synergistic partnership between humans and machines, forging a new era of collective intelligence. The development of AI systems capable of understanding and processing stories, reasoning hypothetically and exhibiting a degree of self-awareness will be pivotal to unlock the true potential for a collaborative relationship between human and artificial intelligence. The future isn't about AI replacing us; it's about AI empowering us to achieve more than we ever thought possible. Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Do I qualify?
