Intertextile Shanghai unveils 'PUSH SENSATION' trend theme
The theme PUSH SENSATION captures the modern desire for intense, unforgettable experiences driven by a need for both escapism and heightened reality. It encourages breaking free from the ordinary, celebrating authenticity, and boldly pursuing a life filled with adventure and fantastical possibilities.
Intertextile Shanghai's Autumn/Winter 2026-27 Trend Forum, themed PUSH SENSATION, will explore bold fashion narratives driven by escapism and authenticity. Curated by global trend experts, the forum showcases four themes: gentle > raw, classic > theatrical, childish > bizarre, and pragmatic > dreamlike, spotlighting innovative, sustainable, and expressive fabrics.
With the theme's four trends predicted by the members of the Intertextile Directions Trend Committee – DONEGER | TOBE (New York), NellyRodi™ Agency (Paris), ELEMENTI MODA (Milan), and Sachiko Inoue (Tokyo) – the Trend Forum will showcase a selection of fabrics and accessories from exhibitors across the globe, arranged into different sections defined by each trend narrative.
gentle > raw
This earth-inspired theme embodies a connection to nature, blending soft elegance with raw, handmade imperfection. It celebrates sustainability through plant-based dyes and upcycled materials, featuring a palette of mineral and earth-tone-inspired hues, accentuated by vibrant accents of bright pigment.
Expect organic materials such as brushed mohair, vegetal dyes, and double-sided suede, alongside handloomed pieces that showcase artisanal craftsmanship. Patterns include mineral and stone patterns, ethnic tribal art and African mud cloth, inspired by ethical practices with cultural craftsmanship.
classic > theatrical
A radical transformation that breaks free from established boundaries, expressing individuality. This trend combines luxurious materials with a theatrical flair, featuring a spectrum that ranges from tender neutrals to intense reds and opulent blues/greens, accented by a hint of copper metallic colour.
Seek a mix of timeless materials such as classic tweed and Shetland wool, alongside dramatic, bold alternatives including lasered fabrics, lustrous leather, and jacquards that push the limit of beauty. This trend also features a wide range of retro geometric and decorative ornate, such as checker pattern, retro undulating, and furnishing inspired florals; a bold expression of creativity and personality that demands innovation and defies convention.
childish > bizarre
This trend mixes the playful modernism of the '50s and '80s with ecstatic absurdity, incorporating bizarre elements from global cultures and psychedelic patterns, characterised by a vibrant blend of soft, playful hues with bold, unexpected tones. Fabrics include playful faux furs, fluffy woollies, and bio-sourced PVC vinyl, alongside hand-knits and crochet pieces that connect modern simplicity and unconventional fancy.
Anticipate a mix of cute motifs, cartoonish prints, and bold geometric patterns, infused with cultural influences and psychedelic patterns that offer an emotional escape through joyful, imaginative self-expression – from childhood innocence to global cultural appeal.
pragmatic > dreamlike
Combining tailored sophistication with futuristic innovation, this theme blends high fashion and performance, through its palette of cosmic darks and diaphanous pales, with a hint of silver metallic accent. Utilising tech-infused fabrics such as ultra-fine combed wools, iridescent satin, translucent chiffons, and high-tech down fill, this trend appeals to those seeking a balance of structure, innovation, and beauty.
Look for cosmic-inspired patterns and prints; fabrics with pictorial brushstrokes, gradient, and abstract negative space; as well as minimalist botanical line art and simple line drawings that create a bold, transformative vision.
After familiarising themselves with the themes outlined above, exhibitors interested in showcasing on-trend fabrics and accessories at the Intertextile Directions Trend Forum can apply here.
The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. It will take place alongside Yarn Expo Autumn, CHIC and PH Value at the National Exhibition and Convention Center (Shanghai), with the venue playing host to the entire apparel textile value chain.
Intertextile Shanghai Apparel Fabrics – Autumn Edition will be held from 2 to 4 September 2025.
Other upcoming shows:
Yarn Expo Autumn
2 – 4 September 2025, National Exhibition and Convention Center, Shanghai
Cinte Techtextil China
3 – 5 September 2025, Shanghai New International Expo Centre, Shanghai
Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies
26 – 28 February 2026, Ho Chi Minh City
Intertextile Shanghai Apparel Fabrics – Spring Edition / Yarn Expo Spring / Intertextile Shanghai Home Textiles – Spring Edition
11 – 13 March 2026, Shanghai Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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